The document analyzes several shots from Katy Perry's music video. It discusses how establishing shots set the jungle scene and relate to The Jungle Book, making audiences feel safe. Close-ups show Perry's face prominently while blurring the background to emphasize her importance, subverting gender stereotypes. Wide shots present both Perry and other figures to advance the narrative and tell a story through a sequence of images, though one wide shot makes Perry seem small. The video aims to illustrate the song's lyrics and solve tensions through honesty. Different shot types and techniques construct Perry's star identity and show how constructions can change.

1. Music Video Analysis – Katy Perry
The shot type usedisan establishingshot,it
isusedin orderto show the locationof the
musicvideothussettingthe scene.Italso
givesintertextualitytowardsthe jungle book.
In relationtoMaslow’shierarchy of needs
thisoffersthe audience safetyneeds.Thisas
it makesthe audience feel safe becausethey
recognise the setting.
The music videothentransitionstothe next
scene throughpanningdownintoit.Thisisdone inorder to make the audience feelas if theyare almost
fallingintothe video.
Shottype:The shottype usedinthisvideois
a wide shot.Thishas beenusedtopresent
bothher facial code and hisgesture code in
the background.Thishas beenusedto
presentthe narrative of the musicvideo.In
relationtoSimonFrith’smusictheoryitis
presentingthe videoasa narrative.Thisisas
it istellingastoryina linearsequenceand
makesthe audience able tofollow itina
sequence.The audience see thissceneas
beingalmostcomical.
The Mise-en-scene of the videoall relatestothe jungle.Hercostume code makesherlooklike an
explorerhowevercomparedtohishertop seemsrippedanddirty.Thishasconnotationsof a woman
beinga housewife anddoingall of the house choressuchas cookingandcleaning.Thisrepresentsthe
womanas beinglessimportantthanthe manand makesthe audience feeldisgusttowardsthe man.
Thisis usedtoemphasisthe narrative of the musicvideo.
The shot type usedinthe videoisa close up.It showsher in the foregroundwiththe background
blurredout.Thisseesheras beingthe more importantfigure thussubvertingthe natural stereotype of a
womanbeingunimportant.Howeverincontrasttothisshe is seenasbeingnaked.Thissexualisesher
and conformstothe male gaze theoryas she isbeingpresentedforthe view of the male.Thisoffersthe
audience safetyneedsinrelationtoMaslow'shierarchyof needsthisoffersthe audience safetyneeds

2. as thisis a verywell-knownstereotype of a
woman.Makingthe audience feel safe inthe
representationof her.
In relationtoAndrew Goodwin’stheorythis
videoisseentobe illustrativethisisasthe
lyricsrelate directlytothe lyrics‘already
washingoff the dust.’Thislinksdirectlytoher
actioncode.This helpstoemphasise the lyrics
of the videomakingthe audiencefeelhonesty
inrelationtoDyer's Utopiantheorythissolves
the social tensionof manipulationwiththe utopiansolutionof honestyasitmakesthe audience feel as
if theycan easilyconnectthe musicvideowiththe lyrics.
The shot type usedinthisarea of the musicvideo
isa low angledwide shotthisisdone orderto
make herlookas if she isincharge and in
complete control of herself andthe elements
aroundher.Howeverincontrast to thisthe use
of the wide shotmakesherseemsmall in
comparisontoher background.Inone way this
can presentherto be inferiororon the other
handit can presentherhas justbeingincontrol
of a lot.Both ideasmake the audience feel asif she isgrowingasa person.In relationtoDyer’sstar
theorythisshowshota star isjusta construction.Thisisas she isnow beingconstructedasbeingstrong
and the constructioncan change justby usingdifferenttechnical codes.
The camera pans down furtherthroughoutthisscene makingthe areaaroundherseembiggergiving
the audience the illusionthattheyare almostmovingawayfromhermakingherfeel more important.It
alsoshowsmore of the backgroundof the image alsomakingherlookmore in charge.