Content strategy

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  • 1. CONTENT STRATEGY Tiffany  &  Yves  –  MBA-­‐2A  
  • 2. HOME page The Concept
  • 3. Our Suggestions  The  storytelling  should  focus  on  literature  and  espicially  the  French  one     Define  a  slogan  :  «Come  and  Write  the  story  with  us  »     The  website  should  be  designed  as  a  book.  For  each  secFon,  when  you  click,  the  page  will   turn.     Your   current   photos   do   not   reflect   your   posiFoning   as   as   the   «   The   1   st   Paris   literary   hotel  »  (the  library  is  almost  empty).  We  advice  you  to  make  another  selecFon  of  photos   to  beQer  illustrate  your  unique  concept.     The   liQle   concept   descripFon   is   too   simple   and   factual.   The   customers   need   more   emoFon  and  want  to  be  part  of  YOUR  story.     Create  an  introducFon  video  before  entering  the  website.  This  tool  designed  as  a  book   (similar  to  the  website)  will  show  different  images  of  the  hotel.  
  • 4. HOME page The History
  • 5. Our Suggestions The  Ftle  of  this  page  is  not  well  appropriated     You  do  not  narrate  us  a  real  story  but  only  describe  the  hotel     The  customers  want  to  have  THE  story  of  the  hotel,  of  the  building     The  idea  would  be  to  present  it  as  a  biography  (link  with  literature)  
  • 6. Rooms page
  • 7. Our Suggestions The  room  descripFon  is  basic.  There  is  not  any  link  with  literature.   It  does  not  provide  any  emoFon  to  customers     The  text  could  refer  to  the  French  literature  and  authors  -­‐  ie:  «  Come  to  sleep  with  Victor   Hugo    and  discover  his  materworks,  relaxing  in  our  splendid  bathroom  »)  
  • 8. Lounges page
  • 9. Our Suggestions You  do  not  present  your  books’  collecFon  available  for  guests.     You  do  not  invite  them  to  a  real  realxing  experience,  while  reading  or  discovering  a  French   novel.        
  • 10. Location page
  • 11. Our Suggestions We  advice  you  to  add  famous  libraries  and  «  secret  »  bookshops  in   Paris.     -­‐  Ulysse  bookshop  (specialized  in  travel)     -­‐  Galignani  (the  first  English  bookshop  established  on  the  conFnent   -­‐  W.H.  Smith  (the  Parisian  English  bookshop)   -­‐  La  Hune  (in  the  heart  of  Saint  germain  des  Prés  area,  opened  unFl   midnight  during  the  week!)   -­‐  Walk  along  the  Seine  river  to  discover  the  famous  Parisian   bouquinistes…  
  • 12. Our Suggestions In  all  the  website  secFons  ,  we  recommend  you  to  create  automoaFc   slide  show  to  present  your  hotel.  It  will  give  an  overview  of  your  hotel   so   the   guests   will   be   able   to   feel   the   atmosphere   and   the   real   Le   Pavillon  des  LeQres’  experience.