1. CONTENT STRATEGY
Tiffany
&
Yves
–
MBA-­‐2A

3. HOME page
The Concept

5. Our Suggestions
The
storytelling
should
focus
on
literature
and
espicially
the
French
one
Define
a
slogan
:
«Come
and
Write
the
story
with
us
»
The
website
should
be
designed
as
a
book.
For
each
secFon,
when
you
click,
the
page
will
turn.
Your
current
photos
do
not
reflect
your
posiFoning
as
as
the
«
The
1
st
Paris
literary
hotel
»
(the
library
is
almost
empty).
We
advice
you
to
make
another
selecFon
of
photos
to
beQer
illustrate
your
unique
concept.
The
liQle
concept
descripFon
is
too
simple
and
factual.
The
customers
need
more
emoFon
and
want
to
be
part
of
YOUR
story.
Create
an
introducFon
video
before
entering
the
website.
This
tool
designed
as
a
book
(similar
to
the
website)
will
show
different
images
of
the
hotel.

6. HOME page
The History

8. Our Suggestions
The
Ftle
of
this
page
is
not
well
appropriated
You
do
not
narrate
us
a
real
story
but
only
describe
the
hotel
The
customers
want
to
have
THE
story
of
the
hotel,
of
the
building
The
idea
would
be
to
present
it
as
a
biography
(link
with
literature)

9. Rooms page

12. Our Suggestions
The
room
descripFon
is
basic.
There
is
not
any
link
with
literature.
It
does
not
provide
any
emoFon
to
customers
The
text
could
refer
to
the
French
literature
and
authors
-­‐
ie:
«
Come
to
sleep
with
Victor
Hugo
and
discover
his
materworks,
relaxing
in
our
splendid
bathroom
»)

13. Lounges page

15. Our Suggestions
You
do
not
present
your
books’
collecFon
available
for
guests.
You
do
not
invite
them
to
a
real
realxing
experience,
while
reading
or
discovering
a
French
novel.

16. Location page

18. Our Suggestions
We
advice
you
to
add
famous
libraries
and
«
secret
»
bookshops
in
Paris.
-­‐ Ulysse
bookshop
(specialized
in
travel)
-­‐ Galignani
(the
first
English
bookshop
established
on
the
conFnent
-­‐ W.H.
Smith
(the
Parisian
English
bookshop)
-­‐ La
Hune
(in
the
heart
of
Saint
germain
des
Prés
area,
opened
unFl
midnight
during
the
week!)
-­‐ Walk
along
the
Seine
river
to
discover
the
famous
Parisian
bouquinistes…

19. Our Suggestions
In
all
the
website
secFons
,
we
recommend
you
to
create
automoaFc
slide
show
to
present
your
hotel.
It
will
give
an
overview
of
your
hotel
so
the
guests
will
be
able
to
feel
the
atmosphere
and
the
real
Le
Pavillon
des
LeQres’
experience.