Downloaded 12 times
Uploaded byXploree Moments
The-Rise-Of-Messaging-Apps
The document highlights the significant rise of messaging apps as a preferred communication channel for consumers, with 600 million adults aged 16-64 using mobile instant messaging tools by early 2014. It states that messaging apps will surpass social networks in 2015, with leading apps like WhatsApp and Facebook Messenger capturing substantial market shares. The document also emphasizes the growing daily usage rates of these apps, reflecting a shift in mobile communication preferences.
The-Rise-Of-Messaging-Apps
- 1. OPPORTUNITIES IN 2015 MARKETSHARE TIME SPENT ON MESSAGING The Phenomenal Rise of Messaging Apps Marketers can no longer ignore consumers’ preferred mobile communication channel – the messaging apps! With an exponential rise in users engaged on messaging apps, the era of mobile connectedness is here to stay. TOP MESSAGING APPS Sources: comScore Mobile Metrix MobiLens Audience Profile, Dec 2013 (3 MO. AVG.) Research Report Consumer smartphone usage 2014: OTT communication services April 2014 Stephen Sale and Martin Scott Mobile Messaging Apps 2014: Digital Intimacy Attracts Users, Challenges Marketers – emarketer.com Global Web Index Trends Q3 2014 Summary - Mobile Messaging http://www.slideshare.net/FlurryMobile/source14-the-age-of http://www.bgr.in/news/whatsapp-crosses-60-million-monthly-active-users-in-india-now-adding-3-million-active-users-a-month/ http://www.entrepreneur.com/article/230335 http://www.emarketer.com/Article/Whats-Up-with-US-Not-WhatsAppYet/1010892#sthash.zBpvC4Xq.dpuf http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/ http://www.analysysmason.com/Research/Content/Reports/consumer-smartphone-usage-OTT-Apr2014-RDMV0/ http://www.businessinsider.in/Messaging-Apps-Will-Be-Bigger-Than-Social-Networks-In-2015/articleshow/45711540.cms http://mashable.com/2014/08/26/snapchat-10-billion-valuation/ http://www.statista.com/statistics/260819/number-of-monthly-active-whatsapp-users/ Learn more: www.xploree.com | info@xploree.com 316% In2013messagingapp usagegrewawhopping USERS WORLDWIDE Of Brazil’s population uses messaging apps 90% 75% Of Russia’s population prefer messaging apps a 50% Of Britain’s population utilize messaging apps Snapchat Line WeChat WhatsApp 100M 300M 400M 700M Messaging app users have grown in the millions across the globe. 600 million adults aged 16-64 were using mobile instant messaging tools by early 2014. 29% Of adults 18-24 use a messaging service almost every day. 79% Of cell phone owners in the US say they use text messaging on their mobiles. 600 million adults aged 16-64 were using mobile instant messaging tools by early 2014. 18.3 mins a day Line 56% Skype 21% WhatsApp 17% KakaoTalk 2% Viber 1.4% WeChat 1.0% Tango 0.7% Source: App Revenue Share of Select Android and iOS Mobile Messaging Apps Worldwide, 2014 Line 69% KakaoTalk 20% WhatsApp 10% Tango 10% Viber 0.6% Kik Messenger 0.1% WeChat 0.1% “Messaging apps will be bigger than social networks in 2015” –Dave Smith, Business Insider Leading messaging app WhatsApp Messenger has a very high daily average usage (18.3 minutes), higher than Facebook’s industry benchmark. Top messaging apps market share in India* WhatsApp – 52% Facebook Messenger – 42% WeChat – 26 % 46% 40% of global Internet users are now using mobile messaging apps, while 46% are in the APAC region. 2,500 2,000 1,500 1,000 500 4Q11 4Q12 4Q13 4Q14 Big 4 Social Apps Big 4 Messaging Apps Graph Source: BI Business Intelligence MillionsofUsers