When it comes to strategy we all love to talk about our corporate strategic objectives, but how we can turn these strategic objectives to operational objectives?????

1. Moving from Strategic planning
to operational planning

2. Talk the Talk and Walk the Walk
When it comes to strategy
we all love to talk about our
corporate strategic
objectives, but how we can
turn these strategic
objectives to operational
objectives?????
Simple ….
We need to use the
objectives hierarchy
And answer the following
questions>>>>>>

3. Objectives Hierarchy Questions

4. Next Step : Strategies alignment
– Product: Production team will be able to develop products or services
tailored to markets the company plans to live in.
– Marketing: Objectives will steer Marketing team in communicating
potential markets and how to use product competitive advantage to
beat competitors. Without Corporate planning, the Marketing team
can’t ensure that they have the upper hand in reaching new
consumers.
– Sales: Once Product and Marketing have what they need from
Corporate strategy , Sales can set the revenue generating process in
motion, turning prospects into leads, and finally into customers.
– „Talent: This will set the direction for HR Dept. for whom to recruit and
how they should retain employees in order to feed corporate major
objectives

5. • Objectives need to drive daily decisions from
the CEO down to all levels of employees