3. Which
social
networks
are
you
using?
Percentage of People with an Account
Golden
Genera=on
Facebook
98
8
17
7
2
(67+)
Twi4er
Older
Boomers
LinkedIn
95
11
25
12
3
(56-‐66)
MySpace
Young
Boomers
Other
95
15
27
17
3
(46-‐55)
Gen
X
(32-‐45)
95
25
35
23
5
Gen
Y
(23-‐31)
97
34
31
31
7
Gen
Z
(18-‐22)
98
38
15
32
9
Source: Forrester.com: Gina Sverdlov's Blog, 2011
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4. Why
are
People
Social?
Friends
and
Family
Interests
Love
Source: Pew Internet: Why Americans use social media by Aaron Smith, 2011
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8. What
do
I
measure?
Site visits Links
Unique visitors Google Trends
Page Views Nielsen BuzzMetrics
Time on Site Click throughs
Registrations Video views
Conversions Channel Subscriptions
Posts Video embeds
Tweets SlideShare views
Fans Tags
Follows Diggs
Mentions Stumbles
Rankings App downloads
Demographics Podcast Subscribers
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19. Analyze
Engage
Realize
that
Measure
this
is
a
continuous
process
Formulate
Target
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20. Feel free to download and use/edit this
presentation.
Need anything?
@widhadh
Twitter.com/widhadh
Slideshare.com/widhadh
widhadh@widhadh.com
http://www.widhadh.com
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Editor's Notes
Are you a social butterfly?
How social are you as a person? Are you a social butterfly or is you head in your feathers?
Which social networks are you using?
Lets look at why people are social.
How social are you as a person? Are you a social butterfly or is you head in your feathers?
What are they saying about you? … Is it good feedback? Is it bad feedback? How do I classify it?
Who is talking about you – demographic, interests, groups, socio economic status, I want to know all these things. For example if I want to reach x group to sell x then how do I do it?
How social are you as a person? Are you a social butterfly or is you head in your feathers?
What are they saying it on?
How social are you as a person? Are you a social butterfly or is you head in your feathers?
Make sure that your social strategies embody the message
Simplicity is key. Clear one sentence message that defines you.
Identify specific metrics that you want to reach.
Which department will own social? Marketing, PR, customer service, Product, Analytics…?
After everything is clarified you know who your targeting and what your message is…. Engage in the conversation.
Being social is a continuous process. Continuously evaluate whether you are taking the right steps to get your message across.