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How Brands OptimizeTheir Communications on Social Networks

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How Brands OptimizeTheir Communications on Social Networks

  1. 1. BSI How Brands Optimize Their Communications on Social Networks Marketing 2.0 Conference, Paris 2009
  2. 2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com
  3. 3. FredCavazza.net
  4. 4. Social Networks in 2009 FredCavazza.net
  5. 5. Social Media? "Internet- and mobile-based tools that facilitates conversations and interactions between groups of people" FredCavazza.net
  6. 6. What do you need to be social? • Profils • Friend lists • Social features FredCavazza.net
  7. 7. Every web site can be social FredCavazza.net
  8. 8. Even old medias are social FredCavazza.net
  9. 9. From social networks to social platforms Expressing Networking Social Social Games Casual Games Platforms Casual MMO MOG MMORPG Sharing Gaming FredCavazza.net
  10. 10. Beware of new comers Growing Growing faster FredCavazza.net
  11. 11. 有人說漢語? 200M +850M FredCavazza.net
  12. 12. Think outside the browser FredCavazza.net
  13. 13. Brands in social networks FredCavazza.net
  14. 14. What can brands do in social networks? • Banners • Group sponsoring • Social ads • Profils • Applications FredCavazza.net
  15. 15. Dive into the social web FredCavazza.net
  16. 16. What about co-creation? FredCavazza.net
  17. 17. Targeting is not enough FredCavazza.net
  18. 18. Toward social analytics? • Metrics – # of friends / # of friends of friends – # of RSS subscribers / Twitter followers – # of Comments per post / tweet / video – # of Shared links – % of visits from SM web sites – Share of voice per SM type • Financial KPIs – Cost per new subscriber – Cost per post / tweet • Engagement KPIs – Friendship rate – Participation rate – Viewing rate – Propagation rate FredCavazza.net
  19. 19. Expending your social graph ? FredCavazza.net
  20. 20. FredCavazza.net

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