Sourcing Sustainably – Challenges and Opportunities

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Speaker: Claudia Schmidt
Session: Sustainability in Agriculture and Agri-Food: Different Perspectives

Published in: Business, Technology
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Sourcing Sustainably – Challenges and Opportunities

  1. 1. Sourcing Sustainably – Challenges and Opportunities Bring Food Home November 17, 2013 Claudia Schmidt Senior Research Associate
  2. 2. Background • Number of sustainability certifications/initiatives increases – – – – Whole farm certification Commodity specific Attribute specific Customer developed • Increasing demands by retailers and manufacturers (McCain, Unilever, Tesco etc.) 2
  3. 3. Recent Reports Recent studies: • Retailer/Manufacturer interviews • Review of sustainability initiatives • Farmer focus groups 3
  4. 4. Presentation Trends Challenges Next Steps 4
  5. 5. EU • Europe – Market leader in sustainability? • Retailers/manufacturers drive agenda • Germany – Organic agriculture – Whole farm sustainability schemes – Uptake – Market demand 5
  6. 6. Canada • • • • Early phase Respond in anticipation of customer demand Nice to have vs. must have? “Made in Ontario” commodity sustainability certification program 6
  7. 7. Canada • Grain Farmers of Ontario • Pulse Canada • Grains Roundtable – Sustainability Working Group • Dairy Farmers of Canada • Global Roundtable for Sustainable Beef • Canola Council of Canada • Local Food Plus • Environmental Farm Plan • … 7
  8. 8. Challenges – Producer’s view Confusion around three pillars of sustainability • Environmental • Social • Economic Cost of certification • Audit • Record keeping • Multiple programs Change in requests 8
  9. 9. Challenges • Not a competition free space • Performance measurement of initiatives/certifications 9
  10. 10. What about EFP? Environmental Farm Plan (EFP) is a farmer-developed educational tool to understand on-farm environmental improvements. • Addendum • Advantages: – Accepted, known in farm community • Disadvantages – – – – Unknown outside of farm community Uptake in ON vs Western Canada Update expectations Additions: animal welfare, labour standards 10
  11. 11. What is Next? •To protect market access and increase adoption of Goal: reduce sustainable practices costs 11
  12. 12. Funding Investment in this project has been provided by Agriculture and Agri-Food Canada through the Canadian Agricultural Adaptation Program (CAAP). In Ontario, this program is delivered by the Agricultural Adaptation Council. 12
  13. 13. Thank you Claudia@georgemorris.org 13

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