Click2Call Advertising used for pre-ordering in Sioux Falls, SD.

1. Click2Call Advertising Used for Pre-Ordering in Sioux Falls, S.D.
For Immediate Release
November 2nd
, 2014
The Argus Leader newspaper of Sioux Falls, South Dakota announced this morning that the local
restaurants Taco Bell and Outback Steakhouse are going to ride in the tech-storm with click2call
marketing.
Per Wesley Yuhn, Taco Bell’s #onlyintheapp is being touted on social media as the alternative
option to grab your tacos, burritos and taco salads. One of the most innovative click2call
advertising campaigns in this regard is the controversial decision by the company to take all of
Taco Bell’s social sites offline for 24-hours, prior to the unveiling of the app.
While for some, Wesley Yuhn thinks this may seem like a trick to get attention it appears to
others as a great idea. Did it get attention? Yes. Not only did the story of the new app appear in
the Argus Leader, it also found space in USA Today.
There are links to the new app on Taco Bell’s social sites and at tacobell.com, as well. If one
happens to have the old app already downloaded, auto-updates are known to come to their
rescue. What perhaps makes this app unique is the fact that an order can be placed and paid for
using the Click2Call app, without requiring a conversation that can eat up a few minutes.
The call goes through to the Taco Bell of the order’s choice.
Meanwhile, Wesley Yuhn states over at Outback Steakhouse, one can use their new app to book
reservation. It will reportedly send out reminders to people who have booked through the app,
helping them to time their other commitments and reach the restaurant at the appointed hour.
Boasting real time information, the app lets the customer to check where they are in the queue at
a certain hour.
As of other news, Wesley Yuhn sees Chilli’s new mobile app is hitting another chord of joyous
advertising that is getting some buzz on social media. Their app lets people to order additional
food, pay for the meal by Smartphone and for those bored waiting at the table, Chilli’s has
embedded tabletop tablets to keep the patrons busy for a while.

2. According to data collected over the last year by Wesley Yuhn, mobile devices are being used by
consumers between the ages of 45 and 64 at least 56% of the time and as much as 61% in some
regions for a variety of restaurant options.
You know that when apps reach the edge of the Black Hills in South Dakota, they are something
to consider everywhere.