Presentation given to the Santa Fe Community Foundation's Marketing Peer Group. Think of Facebook like a sandwich, always start with the bread first. The bread is your customer and fan base.
1. Going Beyond Like My Page
Presentation for the Santa Fe Community Foundation
Marketing Peer Group
by Wendy Forbes, Wendy92 LLC
Thursday, October 3, 13
2. Facebook = A Good Sandwich
Thursday, October 3, 13
4. The Bread = Customer Service
• Who is your
customer?
• What do they want?
• What problem can
you solve for them?
Thursday, October 3, 13
5. It’s Not About You
• Too many posts - 44%
• My wall is crowded with marketing
posts - 43%
• Content was repetitive or boring - 38%
Thursday, October 3, 13
6. It’s About the Customer
• Ask what fans want to see
• Analyze your fan base
• Provide timely service / answers
Thursday, October 3, 13
16. Share the Harvest
• Don’t just share an article about you,
use it as a opportunity to thank the
reporter or outlet
• Congratulate a fellow org or business
demographically similar to yours
• Share another org or business’ content
Thursday, October 3, 13
19. Lettuce = A Little Green
• Facebook Ads
• Boost a Post
• Sponsored Stories
• Offers
Thursday, October 3, 13
20. Don’t be afraid to spend
• If your page has under 1000 fans -
LIKES (SPONSORED STORIES)
• If you have a really important post -
BOOST
• If you have a special deal - OFFER
Thursday, October 3, 13
26. Pickles = A Little Extra
• Contests
• Facebook Fan only
discount / offer
Thursday, October 3, 13
27. Give A Little Extra
• Run a giveaway, photo contest etc. for
fans only
• Use Facebook Offers to give your fans a
discount no one else is getting
Thursday, October 3, 13