Going Beyond Like My Page
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Going Beyond Like My Page

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Presentation given to the Santa Fe Community Foundation's Marketing Peer Group. Think of Facebook like a sandwich, always start with the bread first. The bread is your customer and fan base.

Presentation given to the Santa Fe Community Foundation's Marketing Peer Group. Think of Facebook like a sandwich, always start with the bread first. The bread is your customer and fan base.

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Going Beyond Like My Page Going Beyond Like My Page Presentation Transcript

  • Going Beyond Like My Page Presentation for the Santa Fe Community Foundation Marketing Peer Group by Wendy Forbes, Wendy92 LLC Thursday, October 3, 13
  • Facebook = A Good Sandwich Thursday, October 3, 13
  • The Right Ingredients Bread Lettuce Tomato Meat Cheese Pickle Thursday, October 3, 13
  • The Bread = Customer Service • Who is your customer? • What do they want? • What problem can you solve for them? Thursday, October 3, 13
  • It’s Not About You • Too many posts - 44% • My wall is crowded with marketing posts - 43% • Content was repetitive or boring - 38% Thursday, October 3, 13
  • It’s About the Customer • Ask what fans want to see • Analyze your fan base • Provide timely service / answers Thursday, October 3, 13
  • Facebook Insights Thursday, October 3, 13
  • Facebook Insights Thursday, October 3, 13
  • Facebook Insights Thursday, October 3, 13
  • Service Example Thursday, October 3, 13
  • The Meat = Consistent Content • At least once per day • First thing Monday AM • 8-10am or 7-100pm T-Th • By 8am on Friday Thursday, October 3, 13
  • Don’t Let it Sit & Spoil • Post at time when you are available to respond / “like” comments Thursday, October 3, 13
  • Example Thursday, October 3, 13
  • Example Click Through to See Who shared your content Respond and Thank Like Their Page Thursday, October 3, 13
  • Tomato = Gratitude • Congratulate • Thank • Promote Someone Else Thursday, October 3, 13
  • Share the Harvest • Don’t just share an article about you, use it as a opportunity to thank the reporter or outlet • Congratulate a fellow org or business demographically similar to yours • Share another org or business’ content Thursday, October 3, 13
  • Media Thank You Thursday, October 3, 13
  • Share Thursday, October 3, 13
  • Lettuce = A Little Green • Facebook Ads • Boost a Post • Sponsored Stories • Offers Thursday, October 3, 13
  • Don’t be afraid to spend • If your page has under 1000 fans - LIKES (SPONSORED STORIES) • If you have a really important post - BOOST • If you have a special deal - OFFER Thursday, October 3, 13
  • Facebook Ads Thursday, October 3, 13
  • Boosted Post Thursday, October 3, 13
  • Cheese = Humor • A little goes a long way • It should relate to your organization, product, mission, etc. Thursday, October 3, 13
  • Make them Smile • Plan a Friday Funny • Diffuse criticism Thursday, October 3, 13
  • Example Thursday, October 3, 13
  • Pickles = A Little Extra • Contests • Facebook Fan only discount / offer Thursday, October 3, 13
  • Give A Little Extra • Run a giveaway, photo contest etc. for fans only • Use Facebook Offers to give your fans a discount no one else is getting Thursday, October 3, 13
  • Contest Example Thursday, October 3, 13
  • Offer Example Thursday, October 3, 13
  • Questions? Thursday, October 3, 13
  • Contact Thursday, October 3, 13