YouTube: most engaging medium, attract and drive traffic, generate leads
LinkedIn: great for B2B marketing,, get recommendations, stay current with industry
A journal or news feed that is available on the web
Typical blog post combines text, images, video, and links
Ability for readers to leave comments is main function of blogs
Blogs are best example of how SEO and social media overlap
Home-base to social networks
* tip To receive the higher search rank and traffic, create a blog on your own site versus other 3 rd party blog platforms like Blogger and Wordpress.com
What purpose does it serve? How will it benefit your company?
Establish yourself as an expert
Help people, be fun and creative
Post elements: Engaging title, easy to consume content, multimedia, links, Call-to-action
Reasons to Blog * tip To increase page rank and make site navigation easier for visitors, link 1-3 keywords in the body of the blog post to other pages in your site.
Online Reputation Management (ORM)
Dealing with irrational customers
Damage caused by bad word-of-mouth
New online environment must be monitored
Online reviews: Yelp, Google Places
* tip Use Google’s ORM tool “Me on the Web/Google Alerts”. Setup automatic scans to find mentions of your company name on social networking sites and other websites.
Socializing your Website
Critical part of a social media strategy
Plugins and tools :
Facebook Page Like Box
Facebook Like/Send Button
Social Blog Commenting
Google +1 Button
* tip A quick, easy, and long lasting solution to increase your exposure and traffic is to socialize your website. Once your social plugins are implemented, you don’t need to re-add them.
WIN 1-HOUR OF CONSULTATION Write a recommendation for our online marketing service on LinkedIn for your chance to win one of three 1-hour consultations. Say a few thing about this seminar, what you thought, and be honest! Here’s the link: http://www.linkedin.com/company/linxsmart/products The winners will be chosen at random on Thursday November 20 th .
www.linxsmart.com www.facebook.com/LinxSmartInc www.twitter.com/linxsmartinc www.linkedin.com/company/linxsmart / www.youtube.com/user/LinxSmartInc Neil Reeve-Newson Social Media Strategist 416-800-1225 x20 [email_address] http://www.facebook.com/neil.reevenewson http://ca.linkedin.com/in/neilreevenewson