How to promote your webinar

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Webinar presented by WebinarListings and ReadyTalk discusses best practices in promoting webinars.

Webinar presented by WebinarListings and ReadyTalk discusses best practices in promoting webinars.

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  • Hi, here are the listings we are using: http://marketerscoffeetime.kakushinwebinars.com/2013/10/how-to-promote-webinar-14-easy-high.html

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  • 1. Harness the Power of the Web to Promote YourOnline Event #webinarpromo 1
  • 2. Who We Are & What We Do… Simone Verhulst - Rachel Levy – Webinar Series Manager, Lead Founder/CEO Generation Programs WebinarListings ReadyTalk Rachel@webinarlistings.com Simone.verhulst@readytalk.com #webinarpromo 2
  • 3. Ready-Set-Go Planning is everything for a successful event…and PROMOTING plays a big part of that plan! #webinarpromo 3
  • 4. Promotional Timeline for your Event• When should I kick off the process?• What pieces do I need to prepare?• What items do I need from my speaker?• When are the deadlines for each? Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 4
  • 5. Promotional Timeline for your Event • Concepts & Materials (kick-off) • Critical Dates & Key Deliverables • Execution • Event •…simple right? Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 5
  • 6. Promotional Timeline for your Event• 6 to 8 weeks prior – webinar title/description + speaker photos & bios Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 6
  • 7. Promotional Timeline for your Event• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotionalefforts) + AdWords campaigns + LinkedIn or Facebook Ad Campaigns Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 7
  • 8. Promotional Timeline for your Event #webinarpromo 8
  • 9. Promotional Timeline for your Event #webinarpromo 9
  • 10. Promotional Timeline for your Event• 6 to 8 weeks prior – webinar title/description + speaker photos & Bios• 4 to 6 weeks prior – invitations & marketing campaigns (to track promotionalefforts) + Adwords campaigns + LinkedIn or Facebook Ad Campaigns• 3 weeks prior – ask speaker to start promoting event to their audiences andnetworks as well + event calendars Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 10
  • 11. Promotional Timeline for your Event• 1 to 2 weeks prior – email blast + social media promotion + blog posts + pressrelease Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 11
  • 12. Promotional Timeline for your Event• 1 to 2 weeks prior – First email blast + social media promotion + blog posts +press release• 3 to 5 days prior – Facebook invitation (from your created event) + Secondreminder email blast (or to an entirely new list) #webinarpromo 12
  • 13. Promotional Timeline for your Event• 1 to 2 weeks prior – email blast (clear call to action) + social media promotion(continuous from this point on) + blog posts + press release• 3 to 5 days prior – Facebook invitation (from your created event) + secondreminder email blast• 24 hours prior to event – reminder email to registrants Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 13
  • 14. Promotional Timeline for your Event• 1 to 2 weeks prior – email blast + social media promotion + blog posts + pressrelease• 3 to 5 days prior – Facebook invitation (from your created event) + secondreminder email blast• 24 hours prior to event – reminder email to registrants• Day of the webinar – tweet, tweet, tweet! Remember to use the eventhashtag in all of your promotion leading up to (and during) the event Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 14
  • 15. Registration Form – Do’s and Don’ts•The goal is to have people FINISH filling it out Tweet me for questions @RTWebSem, #WebinarPromo #webinarpromo 15
  • 16. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity #webinarpromo 16
  • 17. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity Distractions #webinarpromo 17
  • 18. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity Distractions Audience #webinarpromo 18
  • 19. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity Distractions Audience Value #webinarpromo 19
  • 20. Registration Form – Do’s and Don’ts 5 Standards for Success Simplicity Distractions Audience Value Make it Fun #webinarpromo 20
  • 21. DO NOT FORGET TEST! #webinarpromo 21
  • 22. Variety of Promotion Ideas E-mail Industry websites Ask key influencers to promote Partnering is a great way to double your promotional efforts Post on WebinarListings (of course!) Press Release Eventbrite Blog Post Craigslist – you never know! 22 #webinarpromo 22
  • 23. Finding Your Target Partner with industry groups to promote Co-host webinar with a related company Get a well-known presenter from your industry Tweet using relevant hashtags 23 #webinarpromo 23
  • 24. Catching Their Attention Video “commercial” that can be posted on social media or in email – Overview or speaker interview Photo of presenters Catchy title (top 10 lists, 10 ways to) 24 #webinarpromo 24
  • 25. I get the event calendars, but what else…? Write your own Comment on others Don’t pitch Offer tips, invite to your event 25 #webinarpromo 25
  • 26. I get the event calendars, but what else…? Broad Match – Keywords plus variations; Higher search volume, less qualified Phrase – Keywords in a phrase are matchedExact Match – Keywords matched exactly; lower volume, more qualified 26 #webinarpromo 26
  • 27. I get the event calendars, but what else…? Recordings 27 #webinarpromo 27
  • 28. I get the event calendars, but what else…? Social Media 28 #webinarpromo 28
  • 29. I get the event calendars, but what else…? Website 29 #webinarpromo 29
  • 30. I get the event calendars, but what else…? Social Media Resources For registering hashtags: Twapperkeeper (http://twapperkeeper.com) Twubs (http://twubs.com/) For finding conversations: Del.icio.us (http://delicious.com/) Stumble Upon (http://www.stumbleupon.com) Google Blogs Search (http://blogsearch.google.com) Twitter Search (http://search.twitter.com) Favstar (http://favstar.fm/) For monitoring Twitter: TweetDeck (http://www.tweetdeck.com/) HootSuite (http://hootsuite.com/) For monitoring conversations across social media: Radian6 (http://www.radian6.com/) Jive (http://www.jivesoftware.com/solutions/market-engagement) Alterian (http://socialmedia.alterian.com/) BackType (http://www.backtype.com/) – In Beta Spot Influence (http://www.spotinfluence.com/) – In Beta 30 #webinarpromo 30
  • 31. I get the event calendars, but what else…? Press ReleaseTip #1 – Use a keyword in your headline 31 #webinarpromo 31
  • 32. I get the event calendars, but what else…? Press ReleaseTip #1 – Use a keyword in your headlineTip #2 – Load your first paragraph with keywords 32 #webinarpromo 32
  • 33. I get the event calendars, but what else…? Press ReleaseTip #1 – Use a keyword in your headlineTip #2 – Load your first paragraph with keywordsTip #3 – Include a well-worded hyperlink in your first paragraph 33 #webinarpromo 33
  • 34. I get the event calendars, but what else…? Engage Your Sales Team 34 #webinarpromo 34
  • 35. I get the event calendars, but what else…? Just a few more… Email Signatures Affiliate or Partner Programs Traditional MediaOther Webinar Newspapers, Magazines, Business journals(….think series) 35 #webinarpromo 35
  • 36. Questions? 36 #webinarpromo 36
  • 37. Promotion Timeline Post Determine your Specifics6 Weeks Before the Webcast Promote Broadcast Your Webcast 4 Weeks Out – get your registration page and promotional webpage up and running (create those track-able links!) Email it! Build Your Links Remind the Social Media Day Before (email, social media) PR #webinarpromo 37
  • 38. About WebinarListingsWe are a directory of live andrecorded webinars in many interestareas. Hosts can post theirwebinars on our site for free in orderto increase visibility and find newattendees. 38 #webinarpromo 38
  • 39. Contact UsTo list on our site or find out about webinars,contact us: WebinarListings.com http://bit.ly/WLnews @WebinarListings /WebinarListings link.webinarlistings.com rss.webinarlistings.com info@webinarlistings.com 39 #webinarpromo 39