Microsoft mobile development bitwise-curtis guilbot
Is Microsoft too late to the mobile game? Curtis Guilbot www.curtisguilbot.com Chief Operating Officer Appiction Mobile Studio www.appiction.com 1Saturday, June 25, 2011 1
Who do you work for? • GSA in Dallas • Waste Management- 13,000 • Who’s safe? • What’s your plan? 2Saturday, June 25, 2011 2
3Saturday, June 25, 2011 3Mobile software is the new game. It’s not just another distribution platform, it is a REVOLUTION in computing, theultimate distribution platform. Don’t believe me? Check this out.
Saturday, June 25, 2011 4So, why did I just show you this video about iPhones and Android phones here in the Microsoft HQ? Is it because Ihave a death wish? No. Am I worried that Steve Ballmer is going to show up and beat the snot out of me? A little.But the real reason is:
Zero sum game? • Apple’s iPhone/iPad success is good for MS • Google’s Android success is good for MS • Why? 5Saturday, June 25, 2011 5
People buy burgers there! 6Saturday, June 25, 2011 6When you see a McDonalds’ go up on a busy corner, what do you see 2 months later?
Mobile world now • Point and shoot cameras obsolete • MP3 players obsolete • Wallets obsolete (almost) • Appiction’s client demand is the proof • Russia, Belarus, Lebanon 7Saturday, June 25, 2011 7
Market myths •MYTH: Competition shrinks markets. •TRUTH: Competition opens up markets. 8Saturday, June 25, 2011 8MYTH: Competition REDUCES markets.TRUTH: Competition OPENS UP MARKETS.Microsoft is NOT out of the game; the game is HUGE!
Wherefore art thou, Windows Mobile? • Windows Mobile was an early player • Overtaken by iPhone & Android • Is MS still a player??? 9Saturday, June 25, 2011 9
Pop Quiz: Who is the world’s largest cell- phone maker? 10Saturday, June 25, 2011 10
What’s wrong with this picture? 11Saturday, June 25, 2011 11•As of April 2011, Nokia was still the world’s largest smartphone maker, by both volume and revenues. Recently(June 2011) overtaken by Samsung in volume and by Apple in revenues.•132,000 employees•$42 billion in revenues•35% global smartphone market share
“Burning platform” 12Saturday, June 25, 2011 12In February 2011, CEO Stephen Elop, a former Microsoft executive, wrote that his company, Nokia, was “standingon a burning platform” (meaning Symbian).
See the smirk? Pwned! 13Saturday, June 25, 2011 13•Ballmer executed a BRILLIANT move by striking a deal to bail out Nokia. Elop conﬁrmed that from here on in,Nokia phones would use the Windows Phone 7 mobile operating system.•MS essentially ACQUIRED the world’s largest cell phone maker for ZERO CASH! That’s amazing. And now, MS isin the game.
What MS has got • Giant installed base of MS developers • MS is backing you • Nokia is backing you • Dell and HP are backing you • MS owns enterpriseSaturday, June 25, 2011 14
What MS ain’t got R.I.P. Courier 15Saturday, June 25, 2011 15
MS out of the game? You fool! and never count out Redmond! 16Saturday, June 25, 2011 16
Microsoft + Nokia = GAME 17Saturday, June 25, 2011 17
Microsoft + Nokia = GAME 18Saturday, June 25, 2011 18
Microsoft + Nokia = GAME 19Saturday, June 25, 2011 19
Developers, Developers... • Only MS has a fanatical devotion to it’s developers • Only MS provides so many tools and outreach programs for new developers • Only MS owns the enterprise • MS has $20 billion in cash to spend... on YOU! 20Saturday, June 25, 2011 20
MS has all the pieces • Killer app: MS Office • Store: xBox Marketplace • Cloud: Live + Mesh • Music: Zune + Zune Marketplace • Hardware maker: NOKIA • $20 billion in cash, and.... 21Saturday, June 25, 2011 21The last piece of the puzzle is YOU.
Ultimate Reason to develop in WM Phone 7... 22Saturday, June 25, 2011 22
Can your phone play xBox?! Got WM Phone 7, you got game! 23Saturday, June 25, 2011 23