10 Social Networks and a bunch of stats

LEVEL 1 | EXEC SUMMARYSTATS + DATA UPDATE 04/2012SOCIAL NETWORK OVERVIEWWAVELAB - MIEL VAN OPSTAL

Table of ContentsGeneral Statistics: 1. Twitter 2. Pinterest 3. Facebook 4. Google+ 5. YouTube 6. LinkedIn 7. FourSquare 8. Groupon 9. Tumblr 10. Flickr

• In February 2012 Twitter had 500 million registered users (200 million active)• Twitter accounts for 3.61% of referral traffic (according to Shareaholic study)• 36% of Twitter users tweet at least once per day,• The average interaction time is 11:50 minutes• Twitter users send roughly 175 million tweets daily• 64% of users access Twitter via twitter.com• Twitter’s projected ad revenue in 2012 is $259 million• 1 million accounts are added to Twitter every day• Traffic on the Twitter website in February 2012 was 37,201,228 UV

• In February 2012 Pinterest had 10.4 million users• Pinterest is retaining and engaging users 2-3 times better than Twitter was at a similar time in Twitter’s company history• 80% of Pinterest’s user base are women, 50% of the users have kids• 60% have attended at least some college, 25% have a bachelor’s degree or higher, and the average household income is between (US) $25k – $75k• Pinterest accounts for about 3.6% of referral traffic (according to Shareaholic study), compared to 3.61% for Twitter• Over 80% of Pinterest pins are ‘repins’ (content already pinned by users)• 30% of Pinterest users are between 25-34 years, 25% of the users are 35-44 & 17% is between 18-24 years old• 21% of Pinterest users say they have purchased an item after seeing it• Traffic on the Pinterest website in February 2012 was 16,230,441 UV

• In February 2012 Facebook had 850 million users• Facebook accounts for approx 26% of referral traffic (according to Shareaholic study)• Of the 850+ million Facebook users, 31% check in more than once a day• 63% of Facebook users have deleted people from their friend lists (up from 56% in 2009)• 44% have deleted comments others have made• 37% have untagged themselves from photos• Young adults and women are more likely to unfriend people (67% women vs 58% men)• Traffic on the Facebook website in February 2012 was 166,890,779 UV

• In February 2012 Google+ had 90 million users• Google+ accounts for about 0.22% of referral traffic• US users spend an average of 6 minutes on the site• Just 29% of Google+ users are female• 44% of Google+ users are single• The top ten countries using Google+: USA (31%), India (14%), Brazil (5%), UK (4%), Canada (2.5%), Germany (2%), Indonesia (1.8%) and Italy, Mexico and Spain (1.7%)• The top occupation is student (20%)• The Google+ button is served more than 5 billion times each day• China and Iran block access to Google+• Traffic on the Google+ website in February 2012 was 18,915,810 UV

• One hour of video is uploaded to YouTube every second - that’s 24 hours of video every 24 seconds, 60 hours a minute, 9 months every 2 hours, a decade every single day and a century every 10 days• YouTube sees four billion video views globally every day• Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)• Traffic on the YouTube website in February 2012 was 147,739,093 UV

• Compared to January 2011, LinkedIn’s member have grown by 45% worldwide• LinkedIn’s members have reached 147 million, although this figure is an approximate number provided by LinkedIn• Every second two new users sign up• The average LinkedIn user is male (57.9%) and aged between 25 and 54 years (67.7%)• Age demographics are: 21% 18-24, 36% 25-34, 36% 35-54, 7% 55+• North America and Europe represent 65.7% of users with about 96.6 million• Over 44% of LinkedIn’s users work in companies with more than 10,000 employees, in Asia the figure rises up to 57.3%• 39% of the members is Manager, Director, Owner, Chief Officer or Vice President• Traffic on the LinkedIn website in February 2012 was 26,186,877 UV

• 15 million global Foursquare users have checked in 1.5 billion times. (Dec, 2011)• Foursquare has at least 7.5 million domestic users (US)• More than 20% of the users push their check-ins to Facebook• User number 22,499,416 registered on March 2, 2012• Traffic on the Foursquare website in February 2012 was 1,806,308 UV

• First round of series A financing in 2008: $4,8 million.• Second round in 2009: $30 million… 2010: $135 million (digital skies – RU)• 2011, series D financing: $950 million• 115 million people used Groupon (08/2011)• Groupon clocks $3.5 Million on an average every 3 days• 77% of users are female, 49% is single, 33% is married, 12% lives with a partner, 6% is divorced / widowed / separated• Groupon customers spend an average of 60% above the value of the Groupon• 66% read Groupon write-ups every day• 66% use Groupon primarily as a guide to explore their city• 70% of subscribers have a yearly income > $ 50K• Traffic on the Groupon website in February 2012 was 14,536,345 UV

• As of February 27, 2012, Tumblr had over 46.2 million blogs• Content sharing has increased by 1299.5% in 2011• 50% of the user base is under the age of 25• Visitors spend up to 3x more time on Tumblr than on Wordpress or Blogspot• it scored 13.4 million unique visitors I in July 2011— up 218% from July 2010• Traffic on the Tumblr website in February 2012 was 18,533,690 UV

• On August 4, 2011 Flickr announced its 6th billionth image• On January 19, the count was up to 6,7 billion• Between these two dates , users have uploaded 4.2 million photos per day• Over the last 5 years uploads have been increasing 20% year-over-year• Flickr has 51 million registered members• Groups are used as a way to communicate with fellow members of Flickr around common photography interests.• Flickr members spend an average of 2.7 minutes per visit on the site.• Members are mostly Millennials, Men between 18–34 and Affluents.• Traffic on the Flickr website in February 2012 was 18,255,322 UV

• http://siteanalytics.compete.com/twitter.com/?metric=uv• http://siteanalytics.compete.com/pinterest.com/?metric=uv• http://siteanalytics.compete.com/facebook.com/?metric=uv• http://siteanalytics.compete.com/plus.google.com/?metric=uv• http://siteanalytics.compete.com/youtube.com/?metric=uv• http://siteanalytics.compete.com/linkedin.com/?metric=uv• http://siteanalytics.compete.com/foursquare.com/?metric=uv• http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012• http://press.linkedin.com/• http://www.youtube.com/watch?v=isQWlN_tKrY• http://blog.foursquare.com• http://www.clickz.com/clickz/news/2130251/foursquare-reaches-15m-users-triples-audience• http://money.cnn.com/2012/02/29/technology/foursquare_ceo/index.htm• http://mashable.com/2011/12/05/fourquare-15-million-users/• http://techcrunch.com/2010/08/19/foursquare-check-ins-places-facebook/• http://en.wikipedia.org/wiki/Foursquare• http://www.socialnomics.net/2012/01/04/39-social-media-statistics-to-start-2012/• http://liesdamnedliesstatistics.com/2012/03/instagram-hits-25-million-users-you-heard-it-here-first.html• http://therealtimereport.com/2012/04/02/pin-commerce-21-of-pinterest-users-have-purchased-a-product-they-found-on-the-site/

• http://hobhub.biz/profiles/blogs/groupon-statistics-infographic• http://www.socialnomics.net/2011/02/14/group-moan/• http://www.digitalbuzzblog.com/infographic-the-effectiveness-of-groupon/• http://www.webpronews.com/only-40-of-marketing-firms-using-google-2012-04• http://en.wikipedia.org/wiki/Tumblr• http://thetecnica.com/2012/03/blogger-vs-wordpress-vs-tumblr-stats-2012• http://www.reuters.com/article/2011/08/06/us-groupon-subscribers-idUSTRE7746I120110806• http://www.grouponworks.com/why-groupon/demographics• http://blog.flickr.net/en/2011/08/04/6000000000/• http://www.alexa.com/siteinfo/Flickr.com• http://en.wikipedia.org/wiki/Flickr• http://advertising.yahoo.com/article/flickr.html• http://www.kullin.net/2012/01/instagram-now-growing-faster-than-flickr/

http://www.socialtalent.co	867
http://happymiel.be	743
http://www.scoop.it	42
http://www.linkedin.com	16
https://si0.twimg.com	14
http://feeds.feedburner.com	9
http://gomo.dudamobile.com	4
http://www.socialtalent.ie	4
http://socialtalent.ie	4
http://translate.googleusercontent.com	3
https://twimg0-a.akamaihd.net	3
http://us-w1.rockmelt.com	3
http://www.social-bpo.com	2
http://www.onlydoo.com	1
http://www.google.ee	1
http://a0.twimg.com	1
https://twitter.com	1
http://tweets.brambleberry.com	1

10 Social Networks and a bunch of stats

by Miel Van Opstal

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