The most recent social media and social network statistics I use in my presentations. Enjoy.

1. LEVEL 1 | EXEC SUMMARY
STATS + DATA UPDATE 04/2012
SOCIAL NETWORK OVERVIEW
WAVELAB - MIEL VAN OPSTAL

2. Table of Contents
General Statistics:
1. Twitter
2. Pinterest
3. Facebook
4. Google+
5. YouTube
6. LinkedIn
7. FourSquare
8. Groupon
9. Tumblr
10. Flickr

3. • In February 2012 Twitter had 500 million registered users (200 million active)
• Twitter accounts for 3.61% of referral traffic (according to Shareaholic study)
• 36% of Twitter users tweet at least once per day,
• The average interaction time is 11:50 minutes
• Twitter users send roughly 175 million tweets daily
• 64% of users access Twitter via twitter.com
• Twitter’s projected ad revenue in 2012 is $259 million
• 1 million accounts are added to Twitter every day
• Traffic on the Twitter website in February 2012 was 37,201,228 UV

4. • In February 2012 Pinterest had 10.4 million users
• Pinterest is retaining and engaging users 2-3 times better than Twitter was at a
similar time in Twitter’s company history
• 80% of Pinterest’s user base are women, 50% of the users have kids
• 60% have attended at least some college, 25% have a bachelor’s degree or higher,
and the average household income is between (US) $25k – $75k
• Pinterest accounts for about 3.6% of referral traffic
(according to Shareaholic study), compared to 3.61% for Twitter
• Over 80% of Pinterest pins are ‘repins’ (content already pinned by users)
• 30% of Pinterest users are between 25-34 years,
25% of the users are 35-44 & 17% is between 18-24 years old
• 21% of Pinterest users say they have purchased an item after seeing it
• Traffic on the Pinterest website in February 2012 was 16,230,441 UV

5. • In February 2012 Facebook had 850 million users
• Facebook accounts for approx 26% of referral traffic
(according to Shareaholic study)
• Of the 850+ million Facebook users, 31% check in more than once a day
• 63% of Facebook users have deleted people from their friend lists
(up from 56% in 2009)
• 44% have deleted comments others have made
• 37% have untagged themselves from photos
• Young adults and women are more likely to unfriend people
(67% women vs 58% men)
• Traffic on the Facebook website in February 2012 was 166,890,779 UV

6. • In February 2012 Google+ had 90 million users
• Google+ accounts for about 0.22% of referral traffic
• US users spend an average of 6 minutes on the site
• Just 29% of Google+ users are female
• 44% of Google+ users are single
• The top ten countries using Google+: USA (31%), India (14%), Brazil (5%), UK (4%),
Canada (2.5%), Germany (2%), Indonesia (1.8%) and Italy, Mexico and Spain
(1.7%)
• The top occupation is student (20%)
• The Google+ button is served more than 5 billion times each day
• China and Iran block access to Google+
• Traffic on the Google+ website in February 2012 was 18,915,810 UV

7. • One hour of video is uploaded to YouTube every second -
that’s 24 hours of video every 24 seconds,
60 hours a minute,
9 months every 2 hours,
a decade every single day and
a century every 10 days
• YouTube sees four billion video views globally every day
• Users on YouTube spend a total of 2.9 billion hours per month (326,294 years)
• Traffic on the YouTube website in February 2012 was 147,739,093 UV

8. • Compared to January 2011, LinkedIn’s member have grown by 45% worldwide
• LinkedIn’s members have reached 147 million, although this figure is an
approximate number provided by LinkedIn
• Every second two new users sign up
• The average LinkedIn user is male (57.9%) and aged between 25 and 54 years
(67.7%)
• Age demographics are: 21% 18-24, 36% 25-34, 36% 35-54, 7% 55+
• North America and Europe represent 65.7% of users with about 96.6 million
• Over 44% of LinkedIn’s users work in companies with more than 10,000
employees, in Asia the figure rises up to 57.3%
• 39% of the members is Manager, Director, Owner, Chief Officer or Vice President
• Traffic on the LinkedIn website in February 2012 was 26,186,877 UV

9. • 15 million global Foursquare users have checked in 1.5 billion times. (Dec, 2011)
• Foursquare has at least 7.5 million domestic users (US)
• More than 20% of the users push their check-ins to Facebook
• User number 22,499,416 registered on March 2, 2012
• Traffic on the Foursquare website in February 2012 was 1,806,308 UV

10. • First round of series A financing in 2008: $4,8 million.
• Second round in 2009: $30 million… 2010: $135 million (digital skies – RU)
• 2011, series D financing: $950 million
• 115 million people used Groupon (08/2011)
• Groupon clocks $3.5 Million on an average every 3 days
• 77% of users are female, 49% is single, 33% is married, 12% lives with a partner,
6% is divorced / widowed / separated
• Groupon customers spend an average of 60% above the value of the Groupon
• 66% read Groupon write-ups every day
• 66% use Groupon primarily as a guide to explore their city
• 70% of subscribers have a yearly income > $ 50K
• Traffic on the Groupon website in February 2012 was 14,536,345 UV

11. • As of February 27, 2012, Tumblr had over 46.2 million blogs
• Content sharing has increased by 1299.5% in 2011
• 50% of the user base is under the age of 25
• Visitors spend up to 3x more time on Tumblr than on Wordpress or Blogspot
• it scored 13.4 million unique visitors I in July 2011—
up 218% from July 2010
• Traffic on the Tumblr website in February 2012 was 18,533,690 UV

12. • On August 4, 2011 Flickr announced its 6th billionth image
• On January 19, the count was up to 6,7 billion
• Between these two dates , users have uploaded 4.2 million photos per day
• Over the last 5 years uploads have been increasing 20% year-over-year
• Flickr has 51 million registered members
• Groups are used as a way to communicate with fellow members of Flickr around
common photography interests.
• Flickr members spend an average of 2.7 minutes per visit on the site.
• Members are mostly Millennials, Men between 18–34 and Affluents.
• Traffic on the Flickr website in February 2012 was 18,255,322 UV

13. • http://siteanalytics.compete.com/twitter.com/?metric=uv
• http://siteanalytics.compete.com/pinterest.com/?metric=uv
• http://siteanalytics.compete.com/facebook.com/?metric=uv
• http://siteanalytics.compete.com/plus.google.com/?metric=uv
• http://siteanalytics.compete.com/youtube.com/?metric=uv
• http://siteanalytics.compete.com/linkedin.com/?metric=uv
• http://siteanalytics.compete.com/foursquare.com/?metric=uv
• http://www.slideshare.net/amover/linkedin-demographics-statistics-jan-2012
• http://press.linkedin.com/
• http://www.youtube.com/watch?v=isQWlN_tKrY
• http://blog.foursquare.com
• http://www.clickz.com/clickz/news/2130251/foursquare-reaches-15m-users-triples-audience
• http://money.cnn.com/2012/02/29/technology/foursquare_ceo/index.htm
• http://mashable.com/2011/12/05/fourquare-15-million-users/
• http://techcrunch.com/2010/08/19/foursquare-check-ins-places-facebook/
• http://en.wikipedia.org/wiki/Foursquare
• http://www.socialnomics.net/2012/01/04/39-social-media-statistics-to-start-2012/
• http://liesdamnedliesstatistics.com/2012/03/instagram-hits-25-million-users-you-heard-it-here-first.html
• http://therealtimereport.com/2012/04/02/pin-commerce-21-of-pinterest-users-have-purchased-a-product-they-found-on-the-site/

14. • http://hobhub.biz/profiles/blogs/groupon-statistics-infographic
• http://www.socialnomics.net/2011/02/14/group-moan/
• http://www.digitalbuzzblog.com/infographic-the-effectiveness-of-groupon/
• http://www.webpronews.com/only-40-of-marketing-firms-using-google-2012-04
• http://en.wikipedia.org/wiki/Tumblr
• http://thetecnica.com/2012/03/blogger-vs-wordpress-vs-tumblr-stats-2012
• http://www.reuters.com/article/2011/08/06/us-groupon-subscribers-idUSTRE7746I120110806
• http://www.grouponworks.com/why-groupon/demographics
• http://blog.flickr.net/en/2011/08/04/6000000000/
• http://www.alexa.com/siteinfo/Flickr.com
• http://en.wikipedia.org/wiki/Flickr
• http://advertising.yahoo.com/article/flickr.html
• http://www.kullin.net/2012/01/instagram-now-growing-faster-than-flickr/