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Similar to Design with Intent Workshop (ELI)
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Design with Intent Workshop (ELI)
- 1. Design with Intent
Carolyn Parkinson
Technology Transfer Specialist
Experience Led Innovation
© 2012
- 2. Design with Intent
• This tool pulls together extensive research into how
design influences real user behaviour
• Intended for situations where you want to create (or
prevent) a specific behaviour
• Uses eight ‘lenses’ to ask you to look at your products /
services in light of the behaviour which would result from
particular design factors
• 101 cards provoke design ideas by asking questions and
giving examples of particular principles (or design
gambits) in action
© 2012
- 3. Design with Intent
“I use the term Design with Intent to mean design that's intended
to influence or result in certain user behaviour — it's an attempt
to describe lots of types of systems (products, services,
interfaces, environments) that have been strategically designed
with the intent to influence how people use them.”
“This reflective approach can be valuable for designers: being
aware that we're designing not just products, not just
experiences, but actually designing behaviour at one level or
another. Whether we mean to do it or not, it's going to happen,
so we might as well get good at it.”
Dan Lockton, creator of Design with Intent
© 2012
- 4. Scenario: the challenge
We are launching a Gourmet Burger van
Our objectives:
• Attract customers
• Have successful products
• Achieve sales
• Profitable operation
• Create a buzz
• Beat the competition
© 2012
- 7. Some useful terminology
Affordance: quality which allows
an action to be performed
Meme: a behaviour which
spreads from person to person
Ludic: game-like
Kairos: the concept of a
propitious time for action; the
Affordances can be correct,
right time for the right action false, or hidden
© 2012
- 8. Scenario: the challenge
We are launching a Gourmet Burger van
Our objectives:
• Attract customers
• Have successful products
• Achieve sales
• Profitable operation
• Create a buzz
• Beat the competition
© 2012
