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2020 Digital Marketing Predictions in a World Battling COVID-19
A big question on a lot of Digital Marketer's minds right now is what can we expect for the rest of 2020? In this presentation we walk through learning from the pandemic, predictions for 2020 and big opportunities for brands to take advantage of.
2020 Digital Marketing Predictions in a World Battling COVID-19
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- 3. Founded in 2006 Denver Officeout of 15+ Team size 50+ Clients V9 BACKGROUND INTRODUCTIONS
- 4. Image goes here 370x 540 pixels 2020 HIGH LEVEL 1. Assuming we won’t hit “new normal” 1. Economic downturn It’s Gonna Be a Little Weird
- 10. Image goes here 370x 540 pixels Messaging HIGH LEVEL PREDICTIONS ● Cheaper, automated marketing programs = high risk ● Less content ● More content approvals ● More qualitative monitoring of response
- 11. Image goes here 370x 540 pixels Marketer Skill Sets HIGH LEVEL PREDICTIONS ● Innovative ● Generalist ● Dialed-in on Metrics / Analytics
- 12. Image goes here 370x 540 pixels Marketing Strategies HIGH LEVEL PREDICTIONS ● Simpler marketing plans ● Push towards tactics that fast and effective ● Targeting ○ B2C -> Consumers with disposable income ○ B2B -> Recession proof companies
- 13. Image goes here 370x 540 pixels Competition HIGH LEVEL PREDICTIONS ● Launch new products ● Offer cheaper pricing ● Allocate higher percentage of marketing dollars to digital ● Publish a mountain of content they’ve been stockpiling
- 14. Image goes here 370x 540 pixels Data & Feedback Loops HIGH LEVEL PREDICTIONS ● Sales + Marketing = ● Less reliance on older data sources ● Faster data sources: ○ Third party tools ○ Analytics ○ Customer & prospect feedback ○ Competitive analysis
- 16. Image goes here 370x 540 pixels SEARCH CHANNEL PREDICTIONS ● Longer buying cycle ● Push for more platform monetization ○ e.g. Facebook Shops ● Google SERP design Big Crazy Prediction: Google SERP <50% Organic
- 17. Image goes here 370x 540 pixels SOCIAL CHANNEL PREDICTIONS ● Higher Ad Costs ● Authentic Brand Tone ● More UGC ● More Innovation Big Crazy Prediction: Tik Tok = Predominate Channel for Millenials
- 18. Image goes here 370x 540 pixels CONTENT & WEBSITES CHANNEL PREDICTIONS ● Video = more critical ● Push towards lower cost content development ● Emphasis on email marketing ● Push towards website vs. third party sellers Big Crazy Prediction: Push away from Amazon
- 20. Image goes here 370x 540 pixels But Probably Won’t... WHAT BRANDS SHOULD BE DOING ● Getting Data-Driven ● Crisis Communication Planning ● Competitor Monitoring ● Focusing on SEO ● Content Promotion ● Giving Tactics Time to Work
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