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Search engine user behaviours
1.
User Behaviours on
Search Engines
2.
How do we
use search engines ? • Finishes the search on first page • Query Refinements • Change the keywords • Moving to another search engine
3.
Query Refinements •
Search • Narrow • Search • Narrow • Search • Narrow • Search • ...
4.
How many results
do they review ?
5.
Eyetracking
6.
When do they
change search engine?
7.
If user cannot
find at the first search
8.
First result =?
Top company on field
Download now