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User Behaviours on Search Engines
How do we use search engines ?•   Finishes the search on first page•   Query Refinements•   Change the keywords•   Moving ...
Query Refinements•   Search•   Narrow•   Search•   Narrow•   Search•   Narrow•   Search•   ...
How many results do they review ?
Eyetracking
When do they change search engine?
If user cannot find at the first search
First result =? Top company on field
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Search engine user behaviours

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Search engine user behaviours study

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Search engine user behaviours

  1. 1. User Behaviours on Search Engines
  2. 2. How do we use search engines ?• Finishes the search on first page• Query Refinements• Change the keywords• Moving to another search engine
  3. 3. Query Refinements• Search• Narrow• Search• Narrow• Search• Narrow• Search• ...
  4. 4. How many results do they review ?
  5. 5. Eyetracking
  6. 6. When do they change search engine?
  7. 7. If user cannot find at the first search
  8. 8. First result =? Top company on field

Search engine user behaviours study

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