Who’s hogging? Who’s hoarding? Who wants more? The goal of this research is to unearth the behaviors and desires of the everyday DVR user.

1. FiOS Innovation Index
DVR | User Experience Survey
April 2014

2. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2
Summary
Who’s hogging?
Who’s hoarding?
Who wants more?
The goal of this research is to unearth the behaviors
and desires of the everyday DVR user.

3. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3
ONLINE SURVEY
Total Sample
1,005 consumers
Gender
Female: 499
Male: 506
Age
18-24: 168
25-34: 219
35-44: 168
45-54: 237
55-64: 178
65-74: 35
Overview
Data Collection
March 2014
Household Size
Live Alone: 164
Live with roommate(s): 124
Live with Spouse/Partner - No children: 289
Single Parent - Children under 10 years: 39
Single Parent - Children 10 to 18 years: 55
Live with Spouse/Partner - Children under 10 years: 161
Live with Spouse/Partner - Children 10 to 18 years: 173
Online survey conducted in March 2014 among n=1,005 U.S.
residents who currently use a Pay TV service and DVR. It has
a margin of error of plus or minus 3.1 percent.

4. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4
Tech-Savvy Video Consumers
52%of DVR users
also watch online
streaming video
OF THOSE:
• 52% Male
• 48% Female
• 18-24: 20%
• 25-34: 30%
• 35-44: 16%
• 45-54: 21%
• 55-64: 11%
• 65-74: 2%
Millennials (18-34) are 50% of DVR users that also watch online video.

5. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5
Vast Majority Are Happy
How would describe your experience with your current DVR service?
18-24: 20% 25-34: 27%
35-44: 13% 45-54: 21%
55-64: 15% 65-74: 4%18-24: 15% 25-34: 17%
35-44: 19% 45-54: 25%
55-64: 20% 65-74: 3%
MILLENIALS ARE ALSO THE
MOST SATISFIED DVR USERS

6. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6
But They Could Be Even Happier
When current DVR users are asked to choose new capabilities
that would improve their experience, their Top Four choices are:

7. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7
Lots of Recording & Storing Going On
Record individual
program episodes
to watch at a
convenient time.
Record entire
series season to
catch-up on
missed episodes.
Record entire
series season to
binge view.
Record special
events
(sports, awards, etc
.) to watch at a
convenient time.
Record array of
interesting
programs, then
choose what to watch
from those
recordings.
Time-shifting still rules but saving-to-sample is happening too.

8. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8
Typical Recordings Eat-Up DVR Capacity
Comedy
Series
Drama
Series
Sports Children’s
Programs
Movies Award
Shows
Reality
Shows
News
&
Documentaries
Food
Shows
Home
& DIY
Shows
Shows I’ve
heard about
but never
seen before.
What types of TV programs are typically
recorded with your DVR in your household?

9. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9
It’s Hard to Let Go
While 61% say they delete recorded programs after viewing; 24% save
everything and only delete recordings when their DVR is full; 19% said
it’s “painful” to choose the programs they’ll keep and those they’ll delete.
If forced to make a choice, which would you give up to keep your DVR?

10. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10
Is Someone in Your Home a Tuner Hog?
Person who refuses to give up a program recording or watching a live TV program when
the DVR doesn't have enough tuners to accommodate everyone in the household.
Tuner Hog:

11. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 11
Is Someone in Your Home a DVR Hoarder?
Person who refuses to delete recorded programs
from the DVR when it runs out of storage capacity.
DVR Hoarder:

12. Confidentialand proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosureor distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 12
DVR Users’ Wish List
#1 I wish my DVR had more storage capacity, so I could record more programs.
#2 I wish my DVR had more tuners, so we could watch and record everything we want, all
the time.
#3 I wish my DVR had more storage capacity, so we could record everything in HD.
#4 I wish I could watch DVR-recorded programs on every TV in the house – not just the TV
connected to the DVR set-top box.
#5 I wish we could Pause/Rewind/Fast Forward live TV on every TV in the house – not just
the TV connected to the DVR set-top box.
#6 I wish I could control the DVR using my smartphone or tablet when I'm away from home.
#7 I wish I could control my DVR (choose shows to record, delete, etc.) from every TV in
the house – not just the TV connected to the DVR set-top box.
When presented with a list of features, functions and, capabilities
current DVR users across the country selected this prioritized wish list.

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