Swami Nathan, VP - Group Strategy, V2Solutions discusses the emerging trends in software outsourcing and how service providers can benefit and channel their energies towards meeting customer needs in technology outsourcing.

1. The Changing Rules in Software Outsourcing
Swami Nathan
VP – Group Strategy
V2Solutions
5-Jan-2014

2. Outline
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Exciting Times..!!
From the Past
Back to Basics
Trends & Insights
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4. Let’s check the predictions…
Gartner hype-cycle for Cloud Computing
Alignment of Cloud theory with IT Leaders
Cloud perception has remained the same last few years;
fueled by ‘Expectations’ quadrant;
but still maintaining the ‘Trust Deficit’
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5. Insourcing
• GM is announcing hiring of 10,000 in IT over 2yr
to reduce outsourcing dependency
• Yahoo may go the same route & with global
team consolidation in US
• Vendor governance moves from Art to Science
 More investment in Managed Governance &
Automated Tools
Source: Gartner 2013
People based Scaling – Not fun anymore..!!
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6. Back to basics..
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7. Traditional Outsourcing Areas
Corporate
Community
Personal
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Application Dev / Maintenance / Hosting
D/B Admin
Datacenter Ops
Desktop support
Disaster recovery, IT security, Network Ops
Web & eComm systems
Diversified & Distributed
Enterprise Process Driven
New Age Impact Areas
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Cloud
Mobile
Social
Analytics
Data / Content
Converging & Consolidating
Smart & Collaborative Apps Driven
Future
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Wearables
Environment Integrated
Content in Context
Micro-Monetization
The Changing Rules in Software Outsourcing - Swami Nathan
Aligned
Retail model in Outsourcing
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8. Outsourcing
From
To
Crowd Sourcing
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Global reach
Localized info.
Quicker turnaround
Creates more
Opportunities
Corporates
Enterprise s/w
People driven
DEV Community
Smart Process Apps
Tool driven
• Developer
Community is born
• Smaller companies
or Freelance
Developers eating in
to Outsourcing
• Major shift in where
Apps reside
• Less on Servers /
Desktops
• More on Cloud /
Mobiles
• Enterprise Workflow
 Apps
• Large Process
teams are aligned
thro Tools
• Data driven Decision
making
• Metrics validated
Delivery
• Automation in many
areas
The Changing Rules in Software Outsourcing - Swami Nathan
Content
Context
• Content overload 
reduced efficiency /
application of
knowledge
• Need Contextual
info / data 
Insights to edge out
competition
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9. Supply
Gap
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10. Value.. still
the Mantra
Be Insights
Driven
Map Business Needs in
Contract for Outcome
Impact Sourcing Service
Providers
Just-Sourcing
Innovation.. More than
Ever
Grassroot
level, Productized Services
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Be Paranoid
Outsourcing Adjustment 80-20 rule reversing
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11. Buyer profile: Know All & No Clue
EAAS
(Everything-As-A-Service – mostly
Virtual - Noshoring)
Go Vertical
Agile Processes
(Business aligned, cutting
competition)
(Large Process teams
replaced with Smart
Processes)
Future Trends
Co-Creation
COTS
(Joint partnerships, RiskReward, Outcome based)
(Here to stay & will replace
many Services)
Self Service Platforms
(Tools to perform each Job / Phase
of work / Function)
Deliver quicker RoI
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12. Thank You
Swami Nathan
VP – Group Strategy
V2Solutions – www.v2solutions.com
Twitter: malcobev
Google+: google.com/+SwamiNathan
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