2. The darkness represents evil, surrounding the villain. Black and red
have connotations of evil and death, something that associates with The blade on the poster
the villain Freddy Kreuger. in clearly connected to
Freddy has his the villains hand, the
signature murder use of lighting allows
weapon, claws. the blade to shine
These are signifying that the
associated with character on the movie
his persona due to poster intends on using
the theory of the blades for murder.
‘Phallic symbols’
and him being a
recognised
‘Paedophilic ‘NIGHTMARE’ and
villain’. ‘ELM STREET’
have been
The font of the enlarged to
text is damaged signify their
and red which importance. A
looks as though it genre specific
is portraying audience would
blood. This implies easily recognise
that there will be the type of movie
bloodshed and it is and easily
death within the associate it with
film; this is an Horror.
implication of
Horror
The characters pose creates a sense of enigma, not being able to see the
majority of his face builds up fear and suspense upon the audience. Fear and
suspense are often features of a Horror movie.
3. The outline is dark yet The house in the
there is light in the centre background is
signifying the importance iconic in a horror,
of the centre of the relating to the
advert. Also the dark usual idea of a
outline creates a sense of haunted house.
mystery, as if the setting is However due to
closing in on the character. the tagline we
understand that
it’s not the house
Insidious is the largest
haunted but the
text which signifies its
child.
importance. The actual
name of the film Saw and
indicates that it is paranormal activity
associated with are famous horror
negativity and bad traits movies and so by
such as being harmful or mentioning them
treacherous. These are the audience can
traits of the devil who is suggest the film will
linked to super natural represent the
ideas. horror genre
effectively.
4. The environment
The hand with is a train station
blood covering it which suggests
suggests that a the film is set in
violent act has the underground.
occurred. Blood An underground
associates with becomes a
death and pain isolated location
and the fact the at night and so it
hand is reaching becomes an icon
out suggest of horror.
someone needs
help.
The copy saying
The darkness “creep” is the title
associates with and so is the largest
fear and the small text to signify its
use off light is importance. The
effective as it font is damaged and
shows darkness scratched which
dominating over suggest the film will
the amount of include some sort of
light. It also builds danger that could
mystery. cause this damage.
