UX STRAT 2013: Susan Rice, Building the UX Center of Excellence at Vistaprint

3,032 views
2,956 views

Published on

Susan Rice's presentation at UX STRAT 2013

Published in: Technology, Education

UX STRAT 2013: Susan Rice, Building the UX Center of Excellence at Vistaprint

  1. 1. Building the UX Center of Excellence Susan C. Rice
  2. 2. Agenda 2 •  Who We Are •  UX Center of Excellence •  UX Strategy •  Key Learnings
  3. 3. Who We Are 3
  4. 4. Vistaprint N.V. (Nasdaq: VPRT) 4 We empower more than 15 million micro businesses and consumers annually to make an impression with affordable, professional products and services.
  5. 5. Company Facts 5 > 1 billion dollar company > 4,100 employees worldwide 25 localized websites 13 offices 3 state of the art manufacturing facilities
  6. 6. UX Center of Excellence 6
  7. 7. ? ? ?
  8. 8. 9/11/13 8 2 “Considered”
  9. 9. It all starts with a team… 9 Vision: Creating a holistic, unified experience for Vistaprint customers VISION
  10. 10. Introducing the Center of Excellence A team of subject matter experts that define and promote best practices and processes around a specific focus area to maximize business results.
  11. 11. How? 9/11/13 11
  12. 12. 9/11/13 12
  13. 13. 13
  14. 14. Customer Commitments 14 We focus on delighting our customers by creating an effortless enjoyable experience based on user centered design, customer research, and iterative improvements.
  15. 15. UX Strategy 16
  16. 16. 17 1992 2008 2013 123yrs combined experience Lexington & Barcelona Skills & Expertise wireframes visual design heuristic evaluation usability testing information architecture competitive analysis user experience field studies interaction design user stories contextual inquiry web analytics user research card sorting eCommerce persona s site maps user mapping prototyping survey
  17. 17. 9/11/13 18
  18. 18. Key Learnings 19
  19. 19. “You have to unlearn the habit of waiting to be told what comes next…” Penelope Trunk, Co-Founder of Brazen Careerist Don’t make assumptions Ask questions Build coalitions Be creative Make connections Show business value
  20. 20. Thank You. 21 Susan Rice leads Global User Experience Design at Vistaprint (VPRT). In 2011, she influenced executive leadership to reorganize a distributed UX team – creating the UX Center of Excellence. Since then, she’s doubled the size of the team – enabling greater UX input and strategy into all aspects of the project lifecycle. srice@vistaprint.com www.linkedin.com/in/susanriceux/ Special thanks to Rich Buttiglieri for sharing his work on the UX Maturity Model.

×