1. Zappli, Inc. Confidential and Proprietary
Philippe Suchet
CEO
philippe@zappli.com

2. Zappli Inc., Confidential and Proprietary
Zappli, Inc. Confidential and ProprietaryZappli, Inc. Confidential and Proprietary
A Frustrating Shopping Experience Paved
with Multiple Wrong Decisions
Should I buy
this?
Is the quality
good?
Is it a sweet
deal?
What would my
friends say?

3. Zappli Inc., Confidential and Proprietary
Zappli, Inc. Confidential and ProprietaryZappli, Inc. Confidential and Proprietary
All the Shopping Information Needed in the
Palm of Your Hands
►Search product through multiple means
►Obtains detailed product information
►Asks friends for advice
►Friends comment on product
►Reads friends’ recommendations
►Selects new product
►Finds great deal on new product
►Buys product
►Receives comments in real time
►Finds a product of interest
A social experience around shopping, providing all
information needed and bridging on/offline shopping gap

4. Zappli Inc., Confidential and Proprietary
Zappli, Inc. Confidential and ProprietaryZappli, Inc. Confidential and Proprietary
A Unique Customer Centric Approach to
Shopping

5. Zappli Inc., Confidential and Proprietary
Zappli, Inc. Confidential and ProprietaryZappli, Inc. Confidential and Proprietary
A Virtual Companion Aimed at Killing Buyers’
Remorse
 Now consumers can
 Select the right product
 Save time
 Save money
 Leverage friends’ insights
 Buy at the best price

6. Zappli Inc., Confidential and Proprietary
Zappli, Inc. Confidential and ProprietaryZappli, Inc. Confidential and Proprietary
Roll-out Plan
 Company started Q1, 2010
 Raised funding from top eCommerce experts
and serial entrepreneurs
 Built full ecommerce and social back-end
platform, integrated key partnerships
 Recently launched our initial iPhone version
and got tremendous coverage/feedback
 About to release new versions and start
massive consumer promotion campaigns
Praised by

7. Zappli Inc., Confidential and Proprietary
Zappli, Inc. Confidential and ProprietaryZappli, Inc. Confidential and Proprietary
Win-Win Revenue Model
 Retailer fees collected for clicks on
product offers
 Targeted advertising
 Promotions offered to users
Revenue model enabling a win-win scenario for all
parties involved: users, advertisers and merchants

8. Zappli Inc., Confidential and Proprietary
Zappli, Inc. Confidential and ProprietaryZappli, Inc. Confidential and Proprietary
Potential Partners
 Providers of local offers
 Brands and agencies
 Retailers
 Telecommunication providers

9. Zappli Inc., Confidential and Proprietary
Zappli, Inc. Confidential and ProprietaryZappli, Inc. Confidential and Proprietary
Backed and Managed by Experts in Online
Marketing/eCommerce/Technology
Philippe Suchet Rajesh Nanda
Co-founder and
former CEO of
Kefta, sold to
Acxiom Corp
(ACXM)
15 years of
development
experience at
eBay, Yahoo,
Oracle, etc.

10. Zappli Inc., Confidential and Proprietary
Zappli, Inc. Confidential and ProprietaryZappli, Inc. Confidential and Proprietary
Do not Miss the Mobile Shopping Tsunami...
Source: Morgan Stanley Mobile Internet Report, Dec 2009
 1 billion+ smart-phone users
within a few years
 Mobile commerce will be a
$100B+ industry(1) by 2015
 Mobile device ubiquity and
simplified purchase process
will disrupt shopping
behavior
(1) By 2015, mobile commerce will grow into a $119 b global industry, up from $18 b. ABI Research.
SHOPPING WILL NEVER
BE THE SAME

11. Zappli, Inc. Confidential and Proprietary
Q & A
Philippe Suchet
CEO
philippe@zappli.com