Nobody wakes up in the morning with a smile on their face, thinking "Oh Boy! Today I'm going to search a huge web site!" Instead, they arrive at your web site with the simple goal to find something on your site that's important to them. If they find it, whether they search or not, they'll be happy. When they don't, frustration follows. Teams often turn to a sophisticated built-in Search capability to help their users find what they seek. However, our research has shown that technological magic isn't going to make the users successful. Instead, it's a simple understanding of what the users are seeking and how they look at it.

1. UIE Virtual Seminar
July 9, 2009
www.uie.com
Jared M. Spool

2. Amazon

3. Myths We’ll Smash
“Some people always automatically Search because
they want to go straight to the content.”
“Google has trained people to Search better.”
“If you know what you’re looking for, Search is the
fastest way to get there.”
“Some Search Products are better than others
(especially the expensive ones).”

4. Home Search
Categories Content
Getting from Home to Content

5. Some Designs Force
Searching

6. “19 LCD Montinors”
Insight.com

7. Jared M. Spool
@jmspool