New Gatekeepers - the problem solvers of energy scarcity

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The presentation by Tuuli Kaskinen in:
The Energiewende - Is there a Nordic Way?
A Sustainable Energy Future in Germany and Nordic Countries
An international Conference at the Nordic Embassies in Berlin
October 15-16 2012

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New Gatekeepers - the problem solvers of energy scarcity

  1. 1. NEW GATEKEEPERS THE PROBLEM SOLVERS OF ENERGY SCARCITYThe Energiewende - Is there a Nordic Way?A Sustainable Energy Future in Germany and Nordic CountriesAn international Conference at the Nordic Embassies in BerlinOctober 15-16 2012
  2. 2. CARBON BUDGET
  3. 3. WHO WILL SACRIFICE THEIR ASSETS? Source: World Coal Association 2012
  4. 4. THE ROLE OFGATEKEEPERS
  5. 5. Bigimportant Frequentdecisions decisionsSecondary Smalldecisions decisions
  6. 6. DECISION TREE OF ENERGY CONSUMPTION Gatekeepers
  7. 7. DECISION TREE OF ENERGY CONSUMPTION GatekeepersReal estateagencies Sport clubs Car sales Local tourism services Schools Construction supervisors FarmersEnergycompanies House managers Supermarkets Web portals Cooking blogs Housing Home appliances companies sales people
  8. 8. PELOTON GATEKEEPERS 2009–2013Grocery stores Hardware store professionalsTransport professionals Lifestyle media editorsCommunications agencies Women´s magazine editorsEnvironmental groups HR ProfessionalsRegional decision-makers Sport clubsReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsOffice canteen workers
  9. 9. PELOTON GATEKEEPERS 2009–2013Grocery stores Hardware store professionalsTransport professionals Lifestyle media editorsCommunications agencies Women´s magazine editorsEnvironmental groups HR ProfessionalsRegional decision-makers Sport clubsReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsOffice canteen workers
  10. 10. PELOTON GATEKEEPERS 2009–2013Grocery stores Hardware store professionalsTransport professionals Lifestyle media editorsCommunications agencies Women´s magazine editorsEnvironmental groups HR ProfessionalsRegional decision-makers Sport clubsReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsOffice canteen workers
  11. 11. PELOTON GATEKEEPERS 2009–2013Grocery stores Hardware store professionalsTransport professionals Lifestyle media editorsCommunications agencies Women´s magazine editorsEnvironmental groups HR ProfessionalsRegional decision-makers Sport clubsReal estate managersRental housing companiesDomestic travel providersFood journalistsHousing associationsHome economics teachersLunch restaurant professionalsOffice canteen workers
  12. 12. RESULTS IN CORPORATIONS results in corporations 2009–2013 Rautakesko: Energy Master service Bonnier publications: What is big -project Fazer: Climate lunch and new recipes
  13. 13. RESULTS IN STARTUPS 2009–2013
  14. 14. IS IT BUSINESS?
  15. 15. unlimited profit strategyinside the affectscompany customers behavior Clean tech Eco- niche limited profit or cost saving
  16. 16. IN NUTSHELL:
  17. 17. 1.Energy smart economy is service economy.2.Gatekeepers with the potential of creating behavioral change have paramount business opportunities.
  18. 18. QUESTIONS?Demos Helsinkihttp://demos.fi/englishhttp://www.peloton.me/in-english/Tuuli Kaskinen@Tuulikastuuli.kaskinen@demos.fi

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