New Gatekeepers - the problem solvers of energy scarcity
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The presentation by Tuuli Kaskinen in: The Energiewende - Is there a Nordic Way? A Sustainable Energy Future in Germany and Nordic Countries An international Conference at the Nordic Embassies in Berlin October 15-16 2012
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New Gatekeepers - the problem solvers of energy scarcity
- 1. NEW GATEKEEPERS THE PROBLEM SOLVERS OF ENERGY SCARCITY The Energiewende - Is there a Nordic Way? A Sustainable Energy Future in Germany and Nordic Countries An international Conference at the Nordic Embassies in Berlin October 15-16 2012
- 3. WHO WILL SACRIFICE THEIR ASSETS? Source: World Coal Association 2012
- 5. Big important Frequent decisions decisions Secondary Small decisions decisions
- 6. DECISION TREE OF ENERGY CONSUMPTION Gatekeepers
- 7. DECISION TREE OF ENERGY CONSUMPTION Gatekeepers Real estate agencies Sport clubs Car sales Local tourism services Schools Construction supervisors Farmers Energy companies House managers Supermarkets Web portals Cooking blogs Housing Home appliances companies sales people
- 8. PELOTON GATEKEEPERS 2009–2013 Grocery stores Hardware store professionals Transport professionals Lifestyle media editors Communications agencies Women´s magazine editors Environmental groups HR Professionals Regional decision-makers Sport clubs Real estate managers Rental housing companies Domestic travel providers Food journalists Housing associations Home economics teachers Lunch restaurant professionals Office canteen workers
- 9. PELOTON GATEKEEPERS 2009–2013 Grocery stores Hardware store professionals Transport professionals Lifestyle media editors Communications agencies Women´s magazine editors Environmental groups HR Professionals Regional decision-makers Sport clubs Real estate managers Rental housing companies Domestic travel providers Food journalists Housing associations Home economics teachers Lunch restaurant professionals Office canteen workers
- 10. PELOTON GATEKEEPERS 2009–2013 Grocery stores Hardware store professionals Transport professionals Lifestyle media editors Communications agencies Women´s magazine editors Environmental groups HR Professionals Regional decision-makers Sport clubs Real estate managers Rental housing companies Domestic travel providers Food journalists Housing associations Home economics teachers Lunch restaurant professionals Office canteen workers
- 11. PELOTON GATEKEEPERS 2009–2013 Grocery stores Hardware store professionals Transport professionals Lifestyle media editors Communications agencies Women´s magazine editors Environmental groups HR Professionals Regional decision-makers Sport clubs Real estate managers Rental housing companies Domestic travel providers Food journalists Housing associations Home economics teachers Lunch restaurant professionals Office canteen workers
- 12. RESULTS IN CORPORATIONS results in corporations 2009–2013 Rautakesko: Energy Master service Bonnier publications: What is big -project Fazer: Climate lunch and new recipes
- 13. RESULTS IN STARTUPS 2009–2013
- 14. IS IT BUSINESS?
- 15. unlimited profit strategy inside the affects company customers behavior Clean tech Eco- niche limited profit or cost saving
- 19. IN NUTSHELL:
- 20. 1.Energy smart economy is service economy. 2.Gatekeepers with the potential of creating behavioral change have paramount business opportunities.