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DYNAMICS CRM - TWBS101
Sözlük
Lead = Müşteri Adayı
Account = Müşteri
Contact = İlgili Kişi
Opportunity = Fırsat
Activity = Aktivite
Parent Account = Üst Müşteri
June 29, 2015 2
Temel CRM İlişkileri
Lead – Account – Contact – Opportunity
June 29, 2015 3
June 29, 2015 4
Account-Contact Structure
CRM – Single Account, Single Contact Structure
Activities
1.Convert Lead into
Account and
Contact
2. This will create a link between the Account
and the Contact
June 29, 2015 5
CRM – Single Account, Multiple Contact Structure
Activities
1.Convert Lead into
Account and Contact
2.Each new Contact should be linked to
an Account
2
3
3.Individual Opportunities & Activities can
be linked to Contacts
Account-Contact Structure
June 29, 2015 6
CRM – Multiple Account, Multiple Contact Structure
1.Convert Lead into
Account and
Contact
2.Each sub Account should be
linked to the parent Account
2
3 3
4
3. Each sub Contact should be
linked to the sub Account
4. Individual Opportunities &
Activities can be linked to Contacts
Account-Contact Structure
June 29, 2015 7
Data Flow
June 29, 2015 8
Data Flow
Master Record – ( ie. all other info is viewable through here).
Activities
Activities
Contact links to the Account and Activities are created
against Contact
Opportunity links to the Contact and
Activities are created against Opportunity
Temel Kayıt Tipleri
ACCOUNT
June 29, 2015 9
June 29, 2015 10
TheAccountCardshouldbecompletedwithasmuch
informationaspossibleontheGeneraltab
Account Card
June 29, 2015 11
Account Card
MoreAddresses
June 29, 2015 12
Account Card
MoreAddresses–select‘New
Address’
June 29, 2015 13
Account Card
Additionaladdresses–canbeadded,for
example,iftheAccounthasaseparate
productionorwarehouse facility
June 29, 2015 14
Account Card
Sales
June 29, 2015 15
Account Card
Sales–Fromthe‘Opportunities’menuselect
‘NewOpportunity’
(The‘Quotes’,‘Orders’and‘Invoices’sectionmay
notbeutilisedinitially)
June 29, 2015 16
Account Card
NewOpportunitiescanbecreatedrelatingto
quotationsandpricingsituations
June 29, 2015 17
Account Card
Activities
June 29, 2015 18
Account Card
Activities–AlltheactivitiesfortheAccountcanbe
viewed
June 29, 2015 19
Account Card
Sub-Accounts
June 29, 2015 20
Account Card
Sub-Accounts–Select‘NewAccount’
June 29, 2015 21
Account Card
Sub-Accounts–Usedtolinkaccountstogether
Eg. NedermanIrelandis…
aSub-AccountofNedermanUK.
NedermanUKis…
aSub-AccountofNedermanHoldingAB
June 29, 2015 22
Account Card
Contacts–Select‘NewContact’
June 29, 2015 23
Account Card
Contacts–AdditionalContactscanbeaddedforthe
sameAccount
June 29, 2015 24
Account Card
Notes
Notes–Select‘NewNote’
Thentypethetitleofthenote–saveyourwork
June 29, 2015 25
Account Card
Notes–canbeaddedasplaintextoralternatively
filescanbeattached
Double click the note to open more details
June 29, 2015 26
Account Card
Marketing–thiswill showany‘marketinglist’
theaccountisamemberoforany‘campaign’
theaccountisconnectedto.
June 29, 2015 27
Account Card
Relationships
June 29, 2015 28
Account Card
Relationships–eg.Anend-
usercustomermayalways
purchasethrougha
distributor
June 29, 2015 29
Account CardRelationships–completerelevantfields
June 29, 2015 30
Creating an Activity
ActivitiescanbecreatedfromLeads,Opportunities,
Accounts,Contactsetcdependantuponhowyou
want tolinktheactivity.
Select‘Activities’
Then‘NewActivity’
June 29, 2015 31
Creating an Activity
Thewindow allows youtoselectfromthe
optionsshown below.
Forthisexamplewe havechosen‘phonecall’
(thenextactivitywill bebytelephone)
June 29, 2015 32
Creating an Activity
Thiswindow letsyouadddetailsforthephonecall
June 29, 2015 33
Creating an Activity
Add ‘Subject’
Add ‘Comments’
Add Follow up
Date and time
Then‘save’thewindow
June 29, 2015 34
Creating an Activity
TheWindowchangesslightly,adding
an‘Actions’optionandadditional
functions
June 29, 2015 35
Creating an Activity
The‘Actions’optionallows theactivitytobeassignedtoa
colleagueifnecessary
The window should be saved
again – the activity has been
created
June 29, 2015 36
Creating an Activity
Theactivityisshown onthe‘Home-Page’
oftheCRMWindowofwhichever userit
hasbeenassignedto.
Theactivitycanbere-openedtobe
worked onbydoubleclickingit
June 29, 2015 37
Creating an Activity
Anyadditionalnotesorcommentsshould
beadded.
Theactivitymusteitherbeclosedor
alternativelycanbeforward datedforfurther
followup
June 29, 2015 38
Creating an Activity
Ifthe‘closephonecall’optionisselected
thefollowing window will appearand
showachoiceasdetailedbelow
If these are selected the activity will close and be removed from the
Activities Page
Temel Kayıt Tipleri
CONTACT
June 29, 2015 39
June 29, 2015 40
Contact Card
TheContactCardshouldbecompletedwith
asmuchinformationaspossibleonthe
Generaltab
June 29, 2015 41
Contact Card
MoreAddresses
June 29, 2015 42
Contact Card
MoreAddresses–select‘NewAddress’
June 29, 2015 43
Contact Card
Additionaladdresses–canbeadded,for
example,iftheContacthasasecondoffice
June 29, 2015 44
Contact Card
Sales
June 29, 2015 45
Contact Card
Sales–Fromthe‘Opportunities’menuselect
‘NewOpportunity’
(The‘Quotes’,‘Orders’and‘Invoices’tabsmay
notbeutilisedinitially)
June 29, 2015 46
Contact Card
NewOpportunitiescanbecreated
relatingtoquotationsandpricing
situations
June 29, 2015 47
Contact Card
Cases–thissectionisnotrelevantatthe
moment
June 29, 2015 48
Contact Card
Activities
June 29, 2015 49
Contact Card
Activities–Select‘NewActivity’
June 29, 2015 50
Contact Card
Activities–ChooseActivityType
June 29, 2015 51
Contact Card
Add ‘Subject’
Add ‘Comments’
Add Follow up
Date and time
Then‘save’thewindow
June 29, 2015 52
Contact Card
Notes
June 29, 2015 53
Contact Card
Notes–canbeaddedasplaintextor
alternativelyfilescanbeattached
Double click the note to open more details
June 29, 2015 54
Contact Card
Marketing–thiswillshowany
‘marketinglist’theaccountisa
memberoforany‘campaign’the
accountisconnectedto.
June 29, 2015 55
Contact Card
Relationships
June 29, 2015 56
Contact Card
Relationships–eg.Anend-usercustomer
mayalwayspurchasethroughadistributor
June 29, 2015 57
Contact Card
Relationships–completerelevantfields
Temel Kayıt Tipleri
LEAD
June 29, 2015 58
June 29, 2015 59
Creating a Lead
FromtheOutlookmenubarchoose“CRM”-“NewRecord”–“Lead”
June 29, 2015 60
Creating a Lead
A new LEAD window
appears.
RedBoldtext =Informationmustbeincluded
BlueBoldText=Informationisrecommended
BlackText =Information
Then,“Save”thewindow
It is beneficial to ‘capture’ as much
information as possible
June 29, 2015 61
Creating a Lead
Whentheinformationissavedthescreenchangesshowing thefollowing details…Extra
fields/informationhavebeenadded
‒ The lead is now created
June 29, 2015 62
Converting a Lead
Open‘Leads’fromMicrosoftCRM
Youwill seeallleadsassignedtoyou–Highlight
anddoubleclicktheleadyouwanttowork with
June 29, 2015 63
Converting a Lead
A separate window will open showing the
lead – there is an option to ‘convert lead’
June 29, 2015 64
Converting a Lead
HereareoptionstoeitherQualifyor
Disqualifythelead
June 29, 2015 65
Converting a Lead
Disqualify–Choosefromoptions
shown.
June 29, 2015 66
Converting a Lead
Qualify–Choosefromoptions
shown (Account,Contact,
Opportunity)
June 29, 2015 67
Converting a Lead
‒ Account
‒ Creates an ‘account card’ that can be used for future contact, sales and marketing
information
‒ Contact
‒ Creates a ‘contact card’ that is merged with the account card detailing individuals
information – (this can also appear in your Microsoft Outlook / Contacts)
‒ Opportunity
‒ Creates an ‘opportunity’ that can be used to view and track anticipated revenue, product
interest, competitor information
June 29, 2015 68
Converting a Lead
Forthisexamplewe will choosetocreatean
Account,ContactandOpportunity
(AnOpportunityisnormallycreatedtotrack
aquotationorpricingsituation)
June 29, 2015 69
Account Card
TheAccountCardshouldbe
completedwith asmuchinformationas
possibleontheGeneraltab
June 29, 2015 70
Contact Card
TheContactCardshouldbe
completedwith asmuchinformation
aspossibleontheGeneraltab
NB. The Contact Card can also create an entry
in your Microsoft Outlook / Contacts
June 29, 2015 71
Opportunity Card
TheOpportunitiesCardshouldbecompletedwith as
muchinformationaspossibleontheGeneraltab
AnOpportunityisnormallycreatedtotrack
aquotationorpricingsituation
Temel Kayıt Tipleri
OPPORTUNITY
June 29, 2015 72
June 29, 2015 73
Opportunity Card
TheOpportunityCardshouldbecompletedwith as
muchinformationaspossibleonGeneraltab
Very important to complete this section
June 29, 2015 74
Opportunity Card
Products–thissectionisnotrelevantatthemoment
June 29, 2015 75
Relationships–anopportunitycanbelinkedtomorethanonecustomer
Opportunity Card
June 29, 2015 76
SalesProcess–thissectionisnotrelevantatthemoment
Opportunity Card
June 29, 2015 77
Competitors
Opportunity Card
Competitors–Select‘AddExistingCompetitor’
Opportunity Card
RelevantCompetitorstothisOpportunitycanbeaddedusingthe‘find’function
Then highlight the
Contact
and add them to the
record
Opportunity Card
Activities
Opportunity Card
Activities–Select‘NewActivity’
Opportunity Card
Activities–ChooseActivityType
Opportunity Card
Then‘save’thewindow
Add ‘Subject’
Add ‘Comments’
Add Follow up
Date and time
Opportunity Card
Notes
Opportunity Card
Notes–canbeaddedasplaintextoralternativelyfiles
canbeattached
eg.Acopyofthequotation
Opportunity Card
From‘Opportunities’doubleclicktheOpportunitythatyouwish toclose
Closing An Opportunity
Fromthe‘Actions’menuselect‘CloseOpportunity’
Closing An Opportunity
Wecanchooseeither‘Won’or‘Lost’andcompletetherespectiveinformation
Closing An Opportunity
Pazarlama
MARKETING LIST
June 29, 2015 89
June 29, 2015 90
Marketing List
MarketingList–Afunctionused
togroup‘Accounts’,‘Contacts’or
‘Leads’formarketingpurposes
June 29, 2015 91
Marketing List
MarketingList–Select‘New’ tocreateamarketing
list
June 29, 2015 92
Marketing List
MarketingList–Completenecessaryinformation
When you SAVE the
form these options
become available
June 29, 2015 93
Marketing List
MarketingList–Toaddmemberstothe
listselect‘Members’andchoose
‘ManageMembers’
June 29, 2015 94
Marketing List
MarketingList–Memberscanbeaddedusing
‘lookup’or‘advancedfind’
Members can also be removed from a
marketing list or the list can be updated
June 29, 2015 95
Marketing List
MarketingList–Using‘advancedfind’we
haveselectedcountryas‘Spain’andAccount
relationshiptypeas‘Reseller’
June 29, 2015 96
Marketing List
MarketingList–Thewindow shows allthe
recordsfromthe‘advancedfind’
Add them to the
Marketing List here
June 29, 2015 97
Marketing List
MarketingList–Thelistisnowpopulatedwith
therecordsyouhaverequested
SAVE the form
June 29, 2015 98
MarketingList–Thelistappearsinthemain
window
Pazarlama
QUICK CAMPAIGN
June 29, 2015 99
June 29, 2015 100
Quick Campaign
QuickCampaigns–Afunctionusedtotarget
groupedrecords
Use Advanced Find to ‘filter’
your target audience
In this example we have
selected all Contacts who
are based in Surrey
Then choose ‘Find’
June 29, 2015 101
Quick Campaign
QuickCampaigns–Select‘CreateQuick
Campaign’toshowachoiceofrecordstoinclude
–we will choose‘ForAllRecordsonAllPages’
June 29, 2015 102
Quick Campaign
QuickCampaigns–thewizard opens–choose‘Next’
June 29, 2015 103
Quick Campaign
QuickCampaigns–Addanameforthecampaign
QuickCampaigns–Selectthetypeof
activitythatthequickcampaignwill create.
-Choosewhowill bethe
owner oftheactivity(ie.whowilldoit).
Quick Campaign
QuickCampaigns–Activities:whathappens…?
PhoneCall–Anactivitywillbecreatedasanopenphonecall
Appointment–Anactivitywillbecreatedasanopen/scheduledappointment
Letter–Anactivitywillbecreatedasanopenletter
LetterviaMailMerge–AclosedletteractivitywillbecreatedintheHistoryoftherecord
Fax–Anactivitywillbecreatedasanopenfax
FaxviaMailMerge–AclosedfaxactivitywillbecreatedintheHistoryoftherecord
Email–AclosedemailwillbecreatedintheHistoryoftherecord
EmailviaMailMerge–MSWordcanbeusedtocreateemailtemplates -AclosedemailwillbecreatedintheHistoryoftherecord
*If/WhencreatinganemailquickcampaignbeVERYAWAREofthefilesizeyouareattemptingtosend*
Quick Campaign
QuickCampaigns–Inthisexamplewe havechosen
a‘letter’
Quick Campaign
QuickCampaigns–Thewizard is
completed–iftheinformationis
correctchoose‘Create’
Quick Campaign
QuickCampaigns–Theactivity
isaddedtotherecord.
Quick Campaign
QuickCampaigns–Ifwe choose‘Lettervia
MailMerge’
Quick Campaign
QuickCampaigns–Selectthedocumenttoopen
andchoose‘OpenWord’
Quick Campaign
QuickCampaigns–Oncethemail
mergehasbeencompletedandthe
lettersprinted,areferencetothequick
campaignisaddedtotheHistoryof
therecord
Quick Campaign
QuickCampaigns–Therecordcanbe
foundinthefolderlistunderMicrosoft
CRM/Marketing/QuickCampaigns–
doubleclickthecampaigntoopenit
Quick Campaign
QuickCampaigns–The
recordwill showletterscreated,
responsesandwho theletter
was sentto
Double click the letter
Quick Campaign
Pazarlama
CAMPAIGN RESPONSES
June 29, 2015 114
CampaignResponses–Findthe‘Campaign’or
‘QuickCampaign’–thenopentherequiredrecord
Campaign Responses
Campaigns–select‘Campaign
Responses’fromthemenu–select
‘New’ tocreateanewresponse
Campaign Responses
Campaigns–Thallows eresponseforminfotobeaddedifitisfromanexistingrecord(Account,Contact
orLead)oranewenquiry–savetheform.
Existing record
New customer
Details : will create
an open activity
against the customer
record
Campaign Responses
CampaignResponses–Theactivityisshown intheActivitiessectionofthedatabaseandagainstthe
customersrecord
Closing Campaign Responses
CampaignResponses–Whentheformissavednew
optionsareshown –thecampaignresponsecanbe
converted
Closing Campaign Responses
Campaigns–Eitherclosetheresponseandconverttoarecordiffurtheractionisrequired…orcloseand
complete/canceltheresponse.
Closing Campaign Responses
Diğer Özellikler
FORM ASSISTANT
June 29, 2015 121
June 29, 2015 122
Form Assistant
FormAssistant–Canbefoundonmostcardsontherighthandside. Theiconhighlightedby canbe
usedtohideorshowtheassistant
June 29, 2015 123
FormAssistant–InthisexamplewearelookingatanAccountcard
The form assistant works with
any field displaying this symbol
Click inside the field
The form assistant displays the corresponding field
Use the find function to search
Click the correct result to add
the details to the form
Form Assistant
June 29, 2015 124
FormAssistant–InthisexamplewearelookingatanAccountcard
The search result is added to
the form
Form Assistant
Diğer Özellikler
ADVANCED FIND
June 29, 2015 125
June 29, 2015 126
Advanced Find
AdvancedFind–fromOutlookmenubarselect
‘CRM’/‘AdvancedFind’
Choose which
record to find
Add search
criteria
June 29, 2015 127
Advanced Find
Reports–Theresultscanbeopenedtoworkon
Double-click
to open
June 29, 2015 128
AdvancedFind–Addadditionalcolumns
Choose which
record to find
Add search
criteria
Then choose
Edit Columns
Advanced Find
June 29, 2015 129
AdvancedFind–Addadditionalcolumns
Add columns by choosing the ‘Add Columns’
Remove columns by highlighting the column and
choosing ‘Remove’
Advanced Find
June 29, 2015 130
AdvancedFind–Addadditionalcolumns
Add whichever columns you want to
see
Advanced Find
June 29, 2015 131
AdvancedFind–Whenthesearchcriteriahasbeenentered,select‘SaveAs’
Advanced Find
June 29, 2015 132
Advanced Find
AdvancedFind–Addarelevant‘Name’forthefilterandadescriptionifnecessary.
June 29, 2015 133
AdvancedFind–Thereare2placeswecanviewthisdata. Thefirstisonthe‘SavedViews’tabof‘AdvancedFind’.
Advanced Find
June 29, 2015 134
AdvancedFind–Thereare2placeswecanviewthisdata. ThesecondisfromtheViewdropdownmenuin
CRM/Outlook.
As the ‘View’ was built
from the ‘Account’
I need to select Accounts
to view the data
Advanced Find
Contact Us
+90 216 266 33 54
www.trioworx.com
email@trioworx.com

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