The document provides information about Dynamics CRM and how to use its key features. It discusses account, contact, lead, opportunity, and activity records. It explains how to create, view, edit, and link these different record types. It also covers topics like converting leads, creating activities and relationships between records, and using marketing lists and quick campaigns.
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Account-Contact Structure
CRM – Single Account, Single Contact Structure
Activities
1.Convert Lead into
Account and
Contact
2. This will create a link between the Account
and the Contact
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CRM – Single Account, Multiple Contact Structure
Activities
1.Convert Lead into
Account and Contact
2.Each new Contact should be linked to
an Account
2
3
3.Individual Opportunities & Activities can
be linked to Contacts
Account-Contact Structure
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CRM – Multiple Account, Multiple Contact Structure
1.Convert Lead into
Account and
Contact
2.Each sub Account should be
linked to the parent Account
2
3 3
4
3. Each sub Contact should be
linked to the sub Account
4. Individual Opportunities &
Activities can be linked to Contacts
Account-Contact Structure
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Data Flow
Master Record – ( ie. all other info is viewable through here).
Activities
Activities
Contact links to the Account and Activities are created
against Contact
Opportunity links to the Contact and
Activities are created against Opportunity
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Account CardRelationships–completerelevantfields
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Creating an Activity
ActivitiescanbecreatedfromLeads,Opportunities,
Accounts,Contactsetcdependantuponhowyou
want tolinktheactivity.
Select‘Activities’
Then‘NewActivity’
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Creating an Activity
Thewindow allows youtoselectfromthe
optionsshown below.
Forthisexamplewe havechosen‘phonecall’
(thenextactivitywill bebytelephone)
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Creating an Activity
Thiswindow letsyouadddetailsforthephonecall
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Creating an Activity
Add ‘Subject’
Add ‘Comments’
Add Follow up
Date and time
Then‘save’thewindow
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Creating an Activity
TheWindowchangesslightly,adding
an‘Actions’optionandadditional
functions
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Creating an Activity
The‘Actions’optionallows theactivitytobeassignedtoa
colleagueifnecessary
The window should be saved
again – the activity has been
created
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Creating an Activity
Theactivityisshown onthe‘Home-Page’
oftheCRMWindowofwhichever userit
hasbeenassignedto.
Theactivitycanbere-openedtobe
worked onbydoubleclickingit
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Creating an Activity
Anyadditionalnotesorcommentsshould
beadded.
Theactivitymusteitherbeclosedor
alternativelycanbeforward datedforfurther
followup
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Creating an Activity
Ifthe‘closephonecall’optionisselected
thefollowing window will appearand
showachoiceasdetailedbelow
If these are selected the activity will close and be removed from the
Activities Page
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Creating a Lead
FromtheOutlookmenubarchoose“CRM”-“NewRecord”–“Lead”
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Creating a Lead
A new LEAD window
appears.
RedBoldtext =Informationmustbeincluded
BlueBoldText=Informationisrecommended
BlackText =Information
Then,“Save”thewindow
It is beneficial to ‘capture’ as much
information as possible
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Creating a Lead
Whentheinformationissavedthescreenchangesshowing thefollowing details…Extra
fields/informationhavebeenadded
‒ The lead is now created
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Converting a Lead
Open‘Leads’fromMicrosoftCRM
Youwill seeallleadsassignedtoyou–Highlight
anddoubleclicktheleadyouwanttowork with
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Converting a Lead
A separate window will open showing the
lead – there is an option to ‘convert lead’
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Converting a Lead
HereareoptionstoeitherQualifyor
Disqualifythelead
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Converting a Lead
Disqualify–Choosefromoptions
shown.
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Converting a Lead
Qualify–Choosefromoptions
shown (Account,Contact,
Opportunity)
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Converting a Lead
‒ Account
‒ Creates an ‘account card’ that can be used for future contact, sales and marketing
information
‒ Contact
‒ Creates a ‘contact card’ that is merged with the account card detailing individuals
information – (this can also appear in your Microsoft Outlook / Contacts)
‒ Opportunity
‒ Creates an ‘opportunity’ that can be used to view and track anticipated revenue, product
interest, competitor information
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Converting a Lead
Forthisexamplewe will choosetocreatean
Account,ContactandOpportunity
(AnOpportunityisnormallycreatedtotrack
aquotationorpricingsituation)
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Contact Card
TheContactCardshouldbe
completedwith asmuchinformation
aspossibleontheGeneraltab
NB. The Contact Card can also create an entry
in your Microsoft Outlook / Contacts
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Opportunity Card
TheOpportunitiesCardshouldbecompletedwith as
muchinformationaspossibleontheGeneraltab
AnOpportunityisnormallycreatedtotrack
aquotationorpricingsituation
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Opportunity Card
TheOpportunityCardshouldbecompletedwith as
muchinformationaspossibleonGeneraltab
Very important to complete this section
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Opportunity Card
Products–thissectionisnotrelevantatthemoment
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Relationships–anopportunitycanbelinkedtomorethanonecustomer
Opportunity Card
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SalesProcess–thissectionisnotrelevantatthemoment
Opportunity Card
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Marketing List
MarketingList–Afunctionused
togroup‘Accounts’,‘Contacts’or
‘Leads’formarketingpurposes
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Marketing List
MarketingList–Select‘New’ tocreateamarketing
list
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Marketing List
MarketingList–Completenecessaryinformation
When you SAVE the
form these options
become available
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Marketing List
MarketingList–Toaddmemberstothe
listselect‘Members’andchoose
‘ManageMembers’
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Marketing List
MarketingList–Memberscanbeaddedusing
‘lookup’or‘advancedfind’
Members can also be removed from a
marketing list or the list can be updated
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Marketing List
MarketingList–Using‘advancedfind’we
haveselectedcountryas‘Spain’andAccount
relationshiptypeas‘Reseller’
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Marketing List
MarketingList–Thewindow shows allthe
recordsfromthe‘advancedfind’
Add them to the
Marketing List here
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Marketing List
MarketingList–Thelistisnowpopulatedwith
therecordsyouhaverequested
SAVE the form
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MarketingList–Thelistappearsinthemain
window
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Quick Campaign
QuickCampaigns–Afunctionusedtotarget
groupedrecords
Use Advanced Find to ‘filter’
your target audience
In this example we have
selected all Contacts who
are based in Surrey
Then choose ‘Find’
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Quick Campaign
QuickCampaigns–Select‘CreateQuick
Campaign’toshowachoiceofrecordstoinclude
–we will choose‘ForAllRecordsonAllPages’
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Quick Campaign
QuickCampaigns–thewizard opens–choose‘Next’
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Quick Campaign
QuickCampaigns–Addanameforthecampaign
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Form Assistant
FormAssistant–Canbefoundonmostcardsontherighthandside. Theiconhighlightedby canbe
usedtohideorshowtheassistant
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FormAssistant–InthisexamplewearelookingatanAccountcard
The form assistant works with
any field displaying this symbol
Click inside the field
The form assistant displays the corresponding field
Use the find function to search
Click the correct result to add
the details to the form
Form Assistant
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FormAssistant–InthisexamplewearelookingatanAccountcard
The search result is added to
the form
Form Assistant
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Advanced Find
AdvancedFind–fromOutlookmenubarselect
‘CRM’/‘AdvancedFind’
Choose which
record to find
Add search
criteria
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Advanced Find
Reports–Theresultscanbeopenedtoworkon
Double-click
to open
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AdvancedFind–Addadditionalcolumns
Choose which
record to find
Add search
criteria
Then choose
Edit Columns
Advanced Find
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AdvancedFind–Addadditionalcolumns
Add columns by choosing the ‘Add Columns’
Remove columns by highlighting the column and
choosing ‘Remove’
Advanced Find
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AdvancedFind–Addadditionalcolumns
Add whichever columns you want to
see
Advanced Find
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AdvancedFind–Whenthesearchcriteriahasbeenentered,select‘SaveAs’
Advanced Find
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Advanced Find
AdvancedFind–Addarelevant‘Name’forthefilterandadescriptionifnecessary.
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AdvancedFind–Thereare2placeswecanviewthisdata. Thefirstisonthe‘SavedViews’tabof‘AdvancedFind’.
Advanced Find
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AdvancedFind–Thereare2placeswecanviewthisdata. ThesecondisfromtheViewdropdownmenuin
CRM/Outlook.
As the ‘View’ was built
from the ‘Account’
I need to select Accounts
to view the data
Advanced Find