William Bakker - TravelNext Congres 2012

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William Bakker van Think! Social Media kwam over zijn passie vertellen op het TravelNext Congres. Destinatiemarketing met social at the core!

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  • We created a Facebook application where bands could enter the competition. Over 60 did.The application was then used to get fans to vote on their favorite band so we could shortlist 8 for the next round.Of the application also included a lot of information about the Montréal music scene and Pop Montréal.
  • Fans got really excited and responded to their bands call to participate in the campaign… exactly what we were hoping for.
  • Tourism is highly experiential with unlimited combinations of experiences. Marketing a destination is very different to marketing large consumer brands. We believe that tourism marketing should be consumer-centric. For that reason, we put social at the core. Social is so important to destination marketing that we’ve built our entire destination marketing methodology around it.
  • And the team went through all kinds of great experiences that resulted into great content, shared in real time.
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  • destroy-your-business.com, a task force staffed by young hotshots charged with inventing Internet businesses independent of GE's mainstream unitsIn 1999, GE embarked on a strategic planning exercise known as Destroy Your Business(DYB). Each unit of the organization visualized how it might be crushed by the dotcom juggernaut, on former CEO Jack Welch’s premise that if a company didn’t identify its ownweaknesses somebody else would do it for them. During the process, the business units discovered how they could use the Internet to their advantage, a concept that came to be known as Grow Your Business (GYB)."Destroy Your Business woke us up..
  • William Bakker - TravelNext Congres 2012

    1. Vancouver | Detroit | Amsterdam | Sydney WILLIAM BAKKER @WILHELMUS
    2. We believe tourismexperiences enhancespeople’s lives and makesthe world a better place.
    3. #TRAVELNEXT @WILHELMUSMANDATORY LOGO SLIDE
    4. #TRAVELNEXT @WILHELMUS
    5. #TRAVELNEXT @WILHELMUS
    6. #TRAVELNEXT @WILHELMUS
    7. #TRAVELNEXT @WILHELMUS
    8. #TRAVELNEXT @WILHELMUSTravellingwithparents.com
    9. #TRAVELNEXTKey Take-Away:The internet is AWESOME! @WILHELMUS
    10. #TRAVELNEXT @WILHELMUS
    11. #TRAVELNEXT musichome improvement @WILHELMUS
    12. #TRAVELNEXT @WILHELMUS
    13. PASSIONATE COMMUNITIES #TRAVELNEXT passion influencers community everybody else @WILHELMUS
    14. #TRAVELNEXTBrowniesThe term used to describe the fancommunity (usually adult men) of the @WILHELMUSshow My Little Pony: Friendship is Magic.
    15. #TRAVELNEXT @WILHELMUS
    16. #TRAVELNEXTKey Take-Aways:Online communities form aroundpeople’s passionsThese communities have their owninfluencers @WILHELMUS
    17. #TRAVELNEXT @WILHELMUSCASE STUDY 1
    18. PASSIONATE COMMUNITY #TRAVELNEXT passion: food influencers: bloggers community: foodies everybody else @WILHELMUS
    19. #TRAVELNEXT @WILHELMUS
    20. #TRAVELNEXT @WILHELMUS
    21. #TRAVELNEXT @WILHELMUS
    22. #TRAVELNEXT @WILHELMUS
    23. #TRAVELNEXT @WILHELMUS
    24. #TRAVELNEXT @WILHELMUS
    25. #TRAVELNEXT @WILHELMUSCASE STUDY 2
    26. PASSIONATE COMMUNITY #TRAVELNEXT passion: music influencers: bands community: music fans everybody else @WILHELMUS
    27. ROUND ONE: BANDS ENTRY AND SHORTLISTING #TRAVELNEXT @WILHELMUS
    28. ROUND 2: HEAD TO HEAD BATTLES #TRAVELNEXT @WILHELMUS
    29. BANDS REACHING OUT TO FANS #TRAVELNEXT @WILHELMUS
    30. #TRAVELNEXT @WILHELMUSFANS RESPONDING
    31. #TRAVELNEXT @WILHELMUSEARNED MEDIA
    32. #TRAVELNEXT @WILHELMUSCASE STUDY 3
    33. #TRAVELNEXTKey Take-Away:Activate a passionate community andthey’ll do the marketing for you @WILHELMUS
    34. SOCIAL AT THE CORE #TRAVELNEXT Social at the core Amplified by influencer outreach Supported by targeted and measurable digital Extended by @WILHELMUS traditional advertising
    35. GUIDE PHOTO SELECTION #TRAVELNEXT @WILHELMUS
    36. #TRAVELNEXT @WILHELMUSCONFERENCES
    37. CASE STUDY 4: CONTENT DEVELOPMENT #TRAVELNEXT @WILHELMUS
    38. #TRAVELNEXT @WILHELMUS
    39. #TRAVELNEXT @WILHELMUS
    40. #TRAVELNEXT @WILHELMUS
    41. #TRAVELNEXT @WILHELMUS
    42. #TRAVELNEXT @WILHELMUS
    43. #TRAVELNEXT @WILHELMUS
    44. #TRAVELNEXT @WILHELMUS
    45. #TRAVELNEXT @WILHELMUS
    46. #TRAVELNEXT @WILHELMUS
    47. #TRAVELNEXT @WILHELMUS
    48. #TRAVELNEXT @WILHELMUS
    49. #TRAVELNEXTKey Take-Away:Increase your efficiency andeffectiveness by putting social at thecore of everything @WILHELMUS
    50. #TRAVELNEXT @WILHELMUSWhat would you do if you could start againand compete with your own organization?
    51. THANK YOUstay in touchthinksocialmedia.comwilhelmus.ca@wilhelmuswilliam@thinksocialmedia.com

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