We created a Facebook application where bands could enter the competition. Over 60 did.The application was then used to get fans to vote on their favorite band so we could shortlist 8 for the next round.Of the application also included a lot of information about the Montréal music scene and Pop Montréal.
Fans got really excited and responded to their bands call to participate in the campaign… exactly what we were hoping for.
Tourism is highly experiential with unlimited combinations of experiences. Marketing a destination is very different to marketing large consumer brands. We believe that tourism marketing should be consumer-centric. For that reason, we put social at the core. Social is so important to destination marketing that we’ve built our entire destination marketing methodology around it.
And the team went through all kinds of great experiences that resulted into great content, shared in real time.
destroy-your-business.com, a task force staffed by young hotshots charged with inventing Internet businesses independent of GE's mainstream unitsIn 1999, GE embarked on a strategic planning exercise known as Destroy Your Business(DYB). Each unit of the organization visualized how it might be crushed by the dotcom juggernaut, on former CEO Jack Welch’s premise that if a company didn’t identify its ownweaknesses somebody else would do it for them. During the process, the business units discovered how they could use the Internet to their advantage, a concept that came to be known as Grow Your Business (GYB)."Destroy Your Business woke us up..