Airbnb - TravelNext Congres 2012

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Ole Ruch van Aribnb gaf tijdens het TravelNext Congres 2012 in Maarssen een inspirerende presentatie

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  • Airbnb is the online2Offline company, that could be an offline facebook where people can share everything in ordinary life. We are reinventing it.
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Airbnb - TravelNext Congres 2012

  1. 1. Thursday, 29 November 12
  2. 2. Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations around the world Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  3. 3. Shared Spaces Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  4. 4. Entire Homes Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  5. 5. Unique Spaces Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  6. 6. Kicking off the Sharing Economy with an air bed Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  7. 7. Slide Title Placeholder Statement Placeholder definition. Placeholder Statement Placeholder definition. Placeholder Statement Placeholder definition. Placeholder Statement Placeholder definition.Thursday, 29 November 12
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  11. 11. Slide Title Placeholder Statement Placeholder definition. Placeholder Statement Placeholder definition. Placeholder Statement Placeholder definition. Placeholder Statement Placeholder definition.Thursday, 29 November 12
  12. 12. 10 million nights Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  13. 13. Follow the momentum Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  14. 14. Slide Title Netherlands Global 250,000 nights booked YTD 60,000 guests tonight 400% increase in 2012 >10M nights booked >4,000 listings 192 countries 4 nights average stay 30,000 cities >125 nationalities visiting 250,000 listings 10 offices Airbnb / September, 2012 / Confidential 14Thursday, 29 November 12
  15. 15. 1 night in London Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  16. 16. Enablers of Success Shifting Consumerism & So-Mo-Lo Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  17. 17. Shifting Consumerism 20th Century 21st Century Credit Reputation + + Advertising Community + + Individual Shared Ownership Access = = Hyper Collaborative Consumption Consumption from collaborativeconsumption.com Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  18. 18. The Future ACCESS WILL TRUMP OWNERSHIP Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  19. 19. 1st Wave COMMERCE Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  20. 20. 2nd Wave SOCIAL Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  21. 21. 3rd Wave COLLABORATION OFFLINE Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  22. 22. Trust & Safety Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  23. 23. Trust & Safety €700,000 Host Guarantee Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  24. 24. Trust & Safety €700,000 Host Guarantee When you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  25. 25. Trust & Safety €700,000 Host Secure Guarantee Payments When you book through Airbnb your property is covered for loss or damage due to theft or vandalism caused by an Airbnb guest for up to €700,000. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  26. 26. Trust & Safety €700,000 Host Secure Guarantee Payments When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  27. 27. Trust & Safety €700,000 Host Secure Guarantee Payments When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed. Verified photography Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  28. 28. Trust & Safety €700,000 Host Secure Guarantee Payments When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed. Verified photography We have a network of over 3000 photographers worldwide, taking pictures of our hosts’ listings. When seeing the ‘Airbnb Verified’ stamp on a photo, you have piece of mind that the photo is an accurate representation of the listing you want to book. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  29. 29. Trust & Safety €700,000 Host Secure Guarantee Payments When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed. Verified 24/7 Customer photography Service We have a network of over 3000 photographers worldwide, taking pictures of our hosts’ listings. When seeing the ‘Airbnb Verified’ stamp on a photo, you have piece of mind that the photo is an accurate representation of the listing you want to book. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  30. 30. Trust & Safety €700,000 Host Secure Guarantee Payments When you book through Airbnb your property is covered for All financial transactions are facilitated through our secure loss or damage due to theft or vandalism caused by an Airbnb system, ensuring peace of mind for guests and hosts alike. We guest for up to €700,000. hold guest payment until 24 hours after check-in to make sure guests are satisfied with their accommodation and to uphold host cancellation policies before payments are processed. Verified 24/7 Customer photography Service We have a network of over 3000 photographers worldwide, Our world-class customer service team is available around the taking pictures of our hosts’ listings. When seeing the ‘Airbnb clock, anywhere in the world, via phone, email, and live chat, Verified’ stamp on a photo, you have piece of mind that the writing in 16 different languages and speaking in 6. photo is an accurate representation of the listing you want to book. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  31. 31. As “So-Mo-Lo” has risen, Airbnb has risen Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  32. 32. Social Integration Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  33. 33. Social Integration Profiles Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  34. 34. Social Integration Profiles As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  35. 35. Social Integration Profiles Social Connections As an Airbnb user, you take part in a community of people. You build your reputation through the experiences other community memebers have with you. Guests and hosts can only leave reviews after a confirmed reservation through the Airbnb platform. This means that Airbnb reviews are an actual reflection of a real experience had between users on the site, and experience drives reputation. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  36. 36. Social Integration Profiles Social Connections As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not of a real experience had between users on the site, and only connecting with them, you connect with their whole social experience drives reputation. network. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  37. 37. Social Integration Profiles Social Connections As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not of a real experience had between users on the site, and only connecting with them, you connect with their whole social experience drives reputation. network. Sharing Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  38. 38. Social Integration Profiles Social Connections As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not of a real experience had between users on the site, and only connecting with them, you connect with their whole social experience drives reputation. network. Sharing The experience is inherently social - you are staying with someone. We’ve made it easy to share on social networks from researching a trip, through booking and even after the trip is finished. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  39. 39. Social Integration Profiles Social Connections As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not of a real experience had between users on the site, and only connecting with them, you connect with their whole social experience drives reputation. network. Sharing Wish Lists The experience is inherently social - you are staying with someone. We’ve made it easy to share on social networks from researching a trip, through booking and even after the trip is finished. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  40. 40. Social Integration Profiles Social Connections As an Airbnb user, you take part in a community of people. You Our users can connect their Airbnb profile with their existing build your reputation through the experiences other community social networks, such as Facebook, LinkedIn and Twitter - giving memebers have with you. Guests and hosts can only leave the community a unified look at their social graph. This way you reviews after a confirmed reservation through the Airbnb also can see where your friends have stayed and who they know platform. This means that Airbnb reviews are an actual reflection on Airbnb. When you book with someone on Airbnb you are not of a real experience had between users on the site, and only connecting with them, you connect with their whole social experience drives reputation. network. Sharing Wish Lists The experience is inherently social - you are staying with Airbnb Wish Lists are a new way to discover, collect and share someone. Airbnb’s unique spaces. An endless stream of our properties We’ve made it easy to share on social networks from around the world, it is an easy way to see what friends and other researching a trip, through booking and even after the trip is users like and recommend. So far uses have added 1 million finished. hearts and 45% of daily users engage with Wish Lists, with 6,000 people adding new items every day Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  41. 41. The Rise of Mobile Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  42. 42. The Rise of Mobile 26% of traffic from mobile Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  43. 43. The Rise of Mobile 26% of traffic from mobile ...and it continues to grow Mobile users communicates faster, better and more often. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  44. 44. The Rise of Mobile 26% of traffic Award-winning from mobile applications ...and it continues to grow Mobile users communicates faster, better and more often. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  45. 45. Innovating Locally Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  46. 46. Innovating Locally Build relationships Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  47. 47. Innovating Locally Build relationships A realisation that Airbnb spread from person-to-person, based on reputation, experience and the trust we built with the community. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  48. 48. Innovating Locally Build Solve local relationships problems A realisation that Airbnb spread from person-to-person, based on reputation, experience and the trust we built with the community. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  49. 49. Innovating Locally Build Solve local relationships problems A realisation that Airbnb spread from person-to-person, based Being closer to our community, we can faster identify what real on reputation, experience and the trust we built with the life problems we need to solve for them. This allows us to community. rapidly innovate products that supports our users needs. Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  50. 50. Innovating Locally Build Solve local relationships problems A realisation that Airbnb spread from person-to-person, based Being closer to our community, we can faster identify what real on reputation, experience and the trust we built with the life problems we need to solve for them. This allows us to community. rapidly innovate products that supports our users needs. 100 people that love you is more important that 1 million that kind of likes you... Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  51. 51. Thursday, 29 November 12
  52. 52. Amsterdam - 2008Thursday, 29 November 12
  53. 53. Amsterdam - 2009Thursday, 29 November 12
  54. 54. Amsterdam - 2010Thursday, 29 November 12
  55. 55. Amsterdam - 2011Thursday, 29 November 12
  56. 56. Amsterdam - 2012Thursday, 29 November 12
  57. 57. Neighborhoods Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  58. 58. Local Economic Benefits Airbnb Guests $1,100 Hotel Guests $840 $360 host income $310 hotel income $740 local spending $530 local spending Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  59. 59. Local Economic Benefits Airbnb / November, 2012 @OleRuchThursday, 29 November 12
  60. 60. Thank you! Access is greater than ownership 100 people that love you is better than 1 million that kind of like you Airbnb is about unique, local experiences - creating value & connecting with local communities globallyThursday, 29 November 12
  61. 61. Thursday, 29 November 12

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