Tracxn Research - PR Tech Landscape, January 2017

PR Tech Report – January 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
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PR Tech Report – January 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.3
Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 10
Who is Investing 21
Exit Outlook - IPO, Acquisitions 25
Sub Sector Analysis 29
Interesting Companies 43
Useful Links 50
Company List 53
Team 142

Sector Overview
Scope of report
The report covers companies that provide tools for Public Relations professionals to help in their PR activities. This includes tools
to create, distribute, analyse and manage their PR activities.
We have not included companies that provides tools that help in paid advertising or owned media distribution. Agencies that do
not provide a software solution are excluded. Further, companies that provide end to end social media management tools are
excluded. The report focuses on following sub-sectors:
The scope of this report includes equity as well as debt funding received by the companies.
Name Descriptions
PR Suite
Comprehensive set of tools for Public Relations. Features include media monitoring, analytics, content creation and
distribution.
Content Creation Tools and marketplaces hat help in the creation and discovery of original content.
Media Database Tools to find and search reporters, journalists, bloggers and media representatives.
Content Distribution
Tools to distribute press releases and news to media outlets, social networking sites, media contacts, bloggers and
consumers.
Analytics Tools to measure and analyze a campaign and public perception across all social and media channels.
CRM for PR
Tools to organize and understand contacts. Tracks email communication against reporter, analyst, and client
records.
Influencer Marketing
Platform that connects brands with social media influencers. Also, includes tools that provide the measure of an
individual’s social media presence.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5

38
44
79
94
116
105
43
0
28
56
84
112
140
2010 2011 2012 2013 2014 2015 2016
NumberofCompanies
6
YoY – Number of companies founded
Simply Measured Zignal Labs Curalate WeMedia Influential Takumi Orange Social
Skyword Geofeedia TrendKite Tribe Naritiv Captiv8 Labs Presto Media

Large Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
27 Sep-2013 Media Database medialink.co
Telum Media
2013, Singapore
233 Jan-2013 103 Influencer Marketing > Marketplace $309M mavrck.co
IZEA
2006, Orlando
136 Feb-2011 54
Analytics > Media Monitoring > Social
Monitoring
$353M netbase.com
NetBase
2004, Mountain View
65 Feb-2011 41 Content Creation > Marketplace $219M 99designs.com
99designs
2008, San Francisco
232 Aug-2010 98 Analytics > Media Monitoring $934M
Dataminr
2009, New York City
35 Sep-2006 4 Content Distribution $4M buffer.com
PR Newswire
1954, New York City
14 May-1995 6 PR Suite $18M marketwired.com
Cision
1892, Chicago

Niche Upcoming Sectors
No. of Companies
Founded
Average
Age
No. of Companies
Funded
Business Model
Total
Funding
Example
6 Feb-2014 3
Analytics > Media Monitoring >
Images
$40M curalate.com
Curalate
2012, Philadelphia
20 Aug-2012 4
Analytics > Media Monitoring > Social
Monitoring > Twitter
$36M topsy.com
Topsy
2007, San Francisco
14 Feb-2012 6
Influencer Marketing > Influencer
Analytics
$45M klout.com
Klout
2008, San Francisco
16 Jul-2011 6 CRM for PR $34M babbler.us
Babbler
2013, New York City

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9

YoY – Number of Rounds and Total Funding
Note: The funding includes debt and post IPO rounds.
$61M
$28M
$82M
$161M
$195M
$137M
$243M
$401M
$148M
13
18
33
44
66
79
86
80
31
0
20
40
60
80
100
0
90
180
270
360
450
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
FundingAmount(inMillions)
Funding Amount Number of Rounds

YoY – Number of Rounds by Stage
19
37
43
53
41
12
13
16
18
23
28
13
6
7
6
5
8
3
0
18
36
54
72
90
2011 2012 2013 2014 2015 2016
NumberofRounds
Seed Early Late

YoY – Funding by Stage
$6M
$17M $18M
$36M $36M
$10M
$84M
$88M
$63M
$137M
$90M
$70M
$68M
$87M
$43M
$68M
$269M
$64M
0
90
180
270
360
450
2011 2012 2013 2014 2015 2016
TotalFundingAmount(inMillions)
Seed Early Late

Average Ticket Size – Early Stage
$0.4M $0.6M $0.5M
$0.9M
$1.1M $1.3M
$5.8M
$5.4M
$3.9M
$3.5M
$3.1M
$2.6M
$7.9M $7.6M
$5.1M
$11.4M
$6.8M
$12.4M
0.0
2.8
5.6
8.4
11.2
14.0
2011 2012 2013 2014 2015 2016
Seed Series A Series B

Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
curalate.com
Curalate
(Philadelphia, 2012)
$28M Series C Feb-2016 NEA, First Round Capital
crimsonhexagon.com
Crimson Hexagon
(Boston, 2007)
$20M PE Mar-2016 Sageview Capital
geofeedia.com
Geofeedia
(Chicago, 2011)
$17M Series B Feb-2016 Silversmith Capital, HPVP
trendkite.com
TrendKite
(Austin, 2012)
$16M Series D Nov-2016 Adams Street Partners, Battery Ventures, Noro Moseley Partners, Mercury Fund
tapinfluence.com
TapInfluence
(Boulder, 2009)
$14M Series B Apr-2016
Noro Moseley Partners, Grotech Ventures, Access Venture Partners, Knollwood
Investment Advisory, MergeLane
linkfluence.com
Linkfluence
(Paris, 2006)
$13M Series B Oct-2016 BNP Paribas Developpement, Orkos Capital, Banexi Ventures Partners, Sigma Gestion
wemedia.cn
WeMedia
(Beijing, 2013)
$10M Series A Dec-2015 Meisheng Culture
tribegroup.co
Tribe
(South Melbourne, 2013)
$5M Series A Sep-2016 Exto Partners

Company
Funding
Amount
Round
Name
Date Investors
airpr.com
AirPR
(San Francisco, 2011)
$5M Series B Nov-2016 Storm Ventures, Salesforce, Correlation Ventures, Mohr Davidow Ventures
influential.co
Influential
(Las Vegas, 2014)
$5M Series A Jul-2016 ParadigmTalent Agency, Europlay Capital Advisors, MSMCi, ACE fund
naritiv.com
Naritiv
(Los Angeles, 2014)
$3M Series A Jan-2016 Third Wave Digital, The Walt Disney Company, Luminari Capital
babbler.us
Babbler
(New York City, 2013)
$2M Series A Apr-2016 Omnes Capital, CM-CIC Capital Prive
brandyourself.com
BrandYourself
$2M Series A Aug-2016 Founders Fund, New Atlantic Ventures
captiv8.io
Captiv8 Labs
$2M Seed Apr-2016
United Talent Agency, Social Capital, Subtraction Capital, Liquid 2 Ventures, Social
Starts, LAUNCH, Lone Wolf Partners
getlittlebird.com
Little Bird
(Portland, 2012)
$2M Series A Dec-2015 Social Starts, Oregon Angel Fund, Fresco Capital, LAUNCH
robin8.net
Robin8
(Shanghai, 2014)
$2M Angel Jan-2016 Sinowisdom, Linear Venture, SOSventures, PreAngel Partners

Company
Funding
Amount
Round
Name
Date Investors
sketchdeck.com
SketchDeck
(Mountain View, 2013)
$2M Seed Dec-2015
Flight Ventures, Arnold Capital, Blue Capital Management, Foundation Capital,
Norwest Venture Partners, Matrix Partners
crowdly.com
Crowdly
(Boston, 2010)
$2M Series A May-2016
flashstock.com
FlashStock
$2M Seed Oct-2016
orange-social.com
Orange Social
(Tianjin, 2016)
$2M Seed Nov-2016 Autobot VC
takumi.com
Takumi
(London, 2015)
$1M Seed Sep-2016
crowdly.com
Crowdly
(Boston, 2010)
$1M Series A Dec-2015
conceptdrop.com
ConceptDrop
(Chicago, 2012)
$1M Seed May-2016 500 Startups, M25 Group, G2T3V, Fulcrum
prowly.com
Prowly
(Warsaw, 2013)
$1M Series A Jan-2016 Bluerank, MCI Capital

Company
Funding
Amount
Round
Name
Date Investors
opendorse.com
opendorse
(Lincoln, 2013)
$743K Series A Apr-2016
blurrt.co.uk
Blurrt
(London, 2012)
$728K
Equity
Crowdfunding
Dec-2015
prophesee.in
PropheSee
(Delhi, 2014)
$500K Angel Dec-2015 Indian Angel Network, Stanford Angels & Entrepreneurs
stashmetrics.com
StashMetrics
(London, 2014)
$453K Series A Dec-2015 Finance Yorkshire, Creative England
grapevinelogic.com
Grapevine
(Boston, 2012)
$385K Seed Dec-2015
presto.media
Presto Media
(Philadelphia, 2016)
$250K Seed Sep-2016 Straza Consulting
ezyinsights.com
EzyInsights
(Helsinki, 2011)
Series A Mar-2016 Vendep
fourstarzz.com
Fourstarzz Media
(Nebraska City, 2015)
Seed Mar-2016 Don't Panic Labs

Company
Funding
Amount
Round
Name
Date Investors
hiip.asia
Hiip
(Ho Chi Minh City, 2016)
Seed Oct-2016 Expara
ripjar.com
Ripjar
(London, 2012)
Seed May-2016 Winton Ventures
tagpic.jp
Tagpic
(Tokyo, 2015)
Series A Dec-2015 Nissay Capital
unfake.com
Unfake
(London, 2016)
Seed Jun-2016 Techdept
yunger.com
Yunger
(Beijing, 2012)
Seed May-2016 Beijing Ufida happiness Capital Management, Ginkgo Valley Capital

Funnel view of Sector
Percent of
Previous
41%
32%
43%
58
22
38
88
271
663
0 140 280 420 560 700
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
20

Most Active Investors in Sector
16
9
7
5
4 4 4 4 4 4
0
4
7
11
14
18
500 Startups Social Starts Techstars Wavemaker
Partners
CIT Crosslink
Capital
Plug and Play
Tech Center
Western
Technology
Investment
Y Combinator Zelkova
Ventures
TotalNumberofRounds
Visually Canvs MAVRCK StyleHaul Synoptos Scripted Visually NetBase Popular Pays Klout
AirPR Appinions Naritiv Linqia loop88 Visually ReadyPulse Topsy SketchDeck Crimson Hexagon

Where are Top Investors investing
500 Startups Social Starts Techstars
Wavemaker
Partners
CIT
Crosslink
Capital
Plug and Play
Tech Center
Western
Technology
Investment
Y
Combinator
Zelkova
Ventures
Analytics
AirPR, NewsWhip,
Sntisis
Canvs,
NewsWhip,
SocialRank
Sparktrend
Synoptos,
Encore Alert,
PublicRelay
AirPR
NetBase,
Topsy
DataRank
Crimson
Hexagon,
BrandYourself
Influencer
Marketing
FameBit,Sverve.
Markerly
Appinions, Little
Bird, Big Frame
MAVRCK,
Naritiv,
Crowdly
StyleHaul,
Naritiv,
Gushcloud
loop88
Empire
Kred
ReadyPulse,
Right Relevance,
Raynforest
Traackr
Popular Pays,
themidgame
Klout,
Crowdly
Content
Creation
Visually,
ConceptDrop,
AiOTRA
Linqia,
FanBread
Scripted,
Visually
Visually Scripted SketchDeck
Want in? Drop us a note on bd@tracxn.com.
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Top Investor by Stage of Entry
Bessemer Venture Partners 2
Ignition Partners 2
KPCB 2
Storm Ventures 2
Ventech 2
ABS Ventures 1
APICAP 1
Accel Partners 1
Access Venture Partners 1
Altos Ventures 1
Bessemer Venture Partners 2
Highland Capital Partners 2
Ignition Partners 2
Institutional Venture
Partners
2
KPCB 2
Venrock 2
ABS Ventures 1
APICAP 1
Adams Street Partners 1
Altos Ventures 1
Seed Series A Series B Later Stage
Crosslink Capital 4
Social Starts 4
500 Startups 3
BDC Capital 2
Correlation Ventures 2
Founders Fund 2
Mayfield 2
Omnes Capital 2
Zelkova Ventures 2
ACE fund 1
500 Startups 11
Y Combinator 4
Start-Up Chile 3
Acceleprise 2
Alven Capital 2
AngelPad 2
CIT 2
Collider 2
Crosslink Capital 2
Enterprise Ireland 2

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
24

Top IPOs in last three years
IPO Date Company Overview
Funding
Amount
Mcap at IPO
Exch:Ticker
Jan-2016 izea.com
IZEA
(Orlando, 2006)
Platform to connect social media content creators with brands.
Village Ventures, Draper Fisher Jurvetson, DFJ Gotham Ventures, Inflexion Partners,
ssfund.com
$34.9M IZEA

Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Nov-2016 collectivebias.com
Collective Bias
(Bentonville, 2009)
inmar.com Undisclosed
Content Creator Marketplace
Updata Partners, Griffon Ventures
$11M
Nov-2016 getlittlebird.com
Little Bird
(Portland, 2012)
sprinklr.com Undisclosed
Influencer marketing platform
Social Leverage, Oregon Angel Fund, LAUNCH, Social Starts, Social
Leverage, Fresco Capital, Fresco Capital
$4.7M
Oct-2016 famebit.com
FameBit
(Santa Monica, 2013)
google.com Undisclosed
Self-Serve Marketplace for brands to hire YouTube Influencers.
500 Startups, Science, DeNA, HIGHLINE, Ironfire Ventures
$1.55M
Aug-2016 fanbread.com
FanBread
rockyou.com Undisclosed
Helps online celebs to make money by building website for them
Kima Ventures, Tandem, Amplify, AITV, Wavemaker Partners
$1.89M
Aug-2016 zencontent.com
ZenContent
(Mountain View, 2010)
izea.com $4.5M
Content Creation Marketplace
May-2016 mutualmind.com
MutualMind
(Addison, 2010)
shapiroraj.com Undisclosed
Social media monitoring and analytics platform
Giovanni Gallucci
$150K
Apr-2016 theamplify.com
theAmplify
(Culver City, 2014)
Youandmrjones
.com
Undisclosed
Develop influencer-driven visual storytelling experiences for the
worldâ€™s most innovative brands.
Mar-2016 innetwork.net
InNetwork
(Halifax, 2012)
gshiftlabs.com Undisclosed
The Influence Marketplace.
Innovacorp, Capital Angels
$490K

Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Mar-2016 hellosociety.com
HelloSociety
nytco.com Undisclosed
Pinterest Marketing & Technology Firm
Science
Mar-2016 encorealert.com
Encore Alert
(Arlington, 2013)
meltwater.com Undisclosed
Proactive alerts for Content Marketing
500 Startups, CIT, HBS Alumni Angels Association, Acceleprise,
NextGen Venture Partners, Exhilarator
$420K
Feb-2016 sverve.com
Sverve
bloglovin.com Undisclosed
Influencer Marketplace.
500 Startups, FundersClub, Scout Ventures
$1.17M
Feb-2016 marketwired.com
Marketwired
(Toronto, 1994)
nasdaq.com Undisclosed
PR Suite
OMERS Private Equity, Hummer Winblad Venture Partners
$17.5M
Jan-2016 visual.ly
Visually
scribblelive.com Undisclosed
Marketplace for Visual Content
500 Startups, Giza Venture Capital, SoftTech VC, Kapor Capital, Plug
and Play Tech Center, Correlation Ventures, Crosslink Capital,
Ecosystem Ventures, Anthemis Group, Quest Venture Partners,
James Patterson, Kapor Center, Theorem Ventures, Swanlaab,
Streamlined Ventures, Polytech Ecosystem Ventures
$11.4M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
28

December 2016Tracxn BlueBox : PR Tech
Cumulative funding in the sector
INFLUENCER MARKETING
IZEA (2006, IPO)
$236M
Influencer Analytics
Klout (2008, $40M)
CRM FOR PR
Bullhorn (1999, $27.5M)
$34M
Iris PR Software (2012, $1M)
PR SUITE
Cision (1892)
$18M
Marketwired (1994, Acq,)
Analytics
Media Monitoring
Brandwatch (2007, $64M)
$684M
Social Monitoring
Netbase Solutions (2004, $85M)
CONTENT CREATION
Tool
Wriber (2012, <1M)
Marketplace
Talenthouse ( 2009, $25M)
NEWSROOM
MyNewsdesk (2008)
MEDIA DATABASE
Telum Media (2013)
CONTENT DISTRIBUTION
PR Newswire (1954, Acq.)
$4M$97M
380+ companies in the sector, 112 funded in last 5 years, $330M invested in 2015-16
Most Active Investors: 500 Startups, Social Starts, Western Technology Investment
Practice Area – Enterprise | Analysts:@pushkar202

Top Business Models by Funding
$542M
$353M
$313M
$206M
$40M $34M
0
120
240
360
480
600
Media Monitoring Influencer Marketing Social Monitoring Content Creation Images Monitoring CRM for PR
TotalFundingAmount(inMillions)
Avg. Age Jul-10 Dec-12 Sep-10 May-11 Jan-15 Apr-13
# Cos. 90 247 116 77 6 16
Dataminr Klout 99designs Bullhorn
NetBaseAugure Talenthouse BabblerBrandwatch
Demografies
Curalate
Crimson Hexagon

Analytics – Business Model Description
Tools to measure and analyze a campaign and public perception across all social and media channels.
Media Monitoring Social Monitoring Images
Tools to monitor the public web to access
the impact of press and media on brands.
Tools to monitor and analyse the brand’s
activity on social media
Tools to extract information from user
generated images on social media

Analytics – Entrepreneur Activity and Investment
Trend
$22M $26M
$62M
$87M $86M $74M
$132M
$286M
$102M
8
13
20 20
23
35
30
30
11
0
8
16
24
32
40
0
70
140
210
280
350
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
YoY – Total Funding and No. of Rounds
14 13
16
18
27
17
40 39
11
0
9
18
27
36
45
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofCompaniesFounded
YoY – No. of Companies Founded
94
23 21
12
8 6 6 5
0
20
40
60
80
100
United
States
India United
Kingdom
Canada Germany Australia France Israel
NumberofCompanies
Distribution of Companies across Countries
$542M
$313M
$40M
90
116
6 0
28
56
84
112
140
0
120
240
360
480
600
Media Monitoring Social Monitoring Image Monitoring
NumberofCompanies
BM wise Investment

Analytics – Most Funded Companies
Company Overview Business Model
Funding
Amount
dataminr.com
Dataminr
(2009, New York City)
Social media analytics
Fidelity Investments, WorldQuant, Credit Suisse, Goldman Sachs, Institutional Venture Partners, Venrock, GSV
Capital, Glynn Capital, Expansion Venture Capital, Deep Fork Capital, Adorable Foxie, Conversion Capital,
Wellington Management, Wharton Equity, BoxGroup
Analytics > Media
Monitoring
$175.4M
netbase.com
NetBase
(2004, Mountain View)
Social Media Monitoring Patform
SAIF Partners, SAIF Partners China, Western Technology Investment, WestSummit Capital, Thomvest Ventures,
MMV Financial, In-Q-Tel, ORIX Ventures, Spring Lake Equity Partners, Altos Ventures
Analytics > Media
Monitoring > Social
Monitoring
$87.42M
visibletechnologies.com
Visible Technologies
(2005, Bellevue)
Social Media Monitoring platform
WPP, Ignition Partners, In-Q-Tel, Investor, Centurion Holdings, In-Q-Tel, PeakSpan Capital, Multiplier Capital
Analytics > Media
Monitoring
$81.9M
reputation.com
Reputation.com
(2006, Redwood City)
Online Reputation Management & Privacy platform
Insight Venture Partners, Bessemer Venture Partners, KPCB, SoftTech VC, Focus Ventures, Floodgate, August
Capital, Jafco Ventures, European Founders Fund, Lucas Venture Group, Icon Ventures
Analytics > Media
Monitoring
$67.7M
brandwatch.com
Brandwatch
(2007, Brighton)
SaaS based Social Media Monitoring Platform
Highland Capital Partners, Partech Ventures, Nauta Capital, Anthemis Group, Durrants, Gorkana, Highland
Europe
Analytics > Media
Monitoring
$63.65M
curalate.com
Curalate
(2012, Philadelphia)
Image based analytics provider
First Round Capital, NEA, MentorTech Ventures, Vayner/RSE
Analytics > Media
Monitoring > Images
$40M
trendkite.com
TrendKite
(2012, Austin)
SaaS based PR Analytics tool.
Battery Ventures, Adams Street Partners, Noro Moseley Partners, Silverton Partners, Capital Factory, Mercury
Fund, Dreamit Ventures
Analytics > Media
Monitoring
$36.4M
crimsonhexagon.com
Crimson Hexagon
(2007, Boston)
Social Media Monitoring and Analytics Platform
Rose Tech Ventures, Zelkova Ventures, Great Oaks Venture Capital, Sageview Capital, Beacon Angels, Golden
Seeds
Analytics > Media
Monitoring > Social
Monitoring
$34.15M

Influencer Marketing – Business Model
Description
Tools to identify, engage and leverage key influencers for Public Relations.
Marketplace Influencer Analytics
Platforms that connect brands with social media
influencers
Tools that provide the measure of an individual's
social media influence

Influencer Marketing – Entrepreneur Activity and
Investment Trend
$13M
$0.3M
$3M
$18M
$80M
$31M
$62M
$82M
$40M
3
3 6
16
33
30
39
34
15
0
9
18
27
36
45
0
18
36
54
72
90
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
5
8
10
17
35
44 43 44
31
0
10
20
30
40
50
2008 2009 2010 2011 2012 2013 2014 2015 2016
129
23
13 12 7 7 5 5
0
28
56
84
112
140
United
States
India United
Kingdom
Canada France Singapore Germany Indonesia
NumberofCompanies
$307M
$46M
290
13
0
70
140
210
280
350
0
70
140
210
280
350
Marketplace Influencer Analytics
NumberofCompanies
BM wise Investment

Influencer Marketing – Most Funded Companies
Funding
Amount
klout.com
Klout
(2008, San Francisco)
Social media activity scoring platform
Microsoft, Founder Collective, Greycroft Partners, Mayfield, KPCB, Institutional Venture
Partners, ff Venture Capital, Venrock, CrunchFund, Zelkova Ventures, Saints Capital, Vast
Ventures, Draper Nexus, Cota Capital
> Influencer Analytics
$40M
augure.com
Augure
(2002, Paris)
Global enterprise reputation management (ERM) solutions.
Serena Capital, Bpifrance, Omnes Capital, Seventure Partners, Ouest ventures, Ventech,
APICAP, Amundi
> Marketplace
$36.5M
izea.com
IZEA
(2006, Orlando)
Village Ventures, Draper Fisher Jurvetson, DFJ Gotham Ventures, Inflexion Partners,
ssfund.com
> Marketplace
$34.9M
tapinfluence.com
TapInfluence
(2009, Boulder)
Cloud-based Influencer marketing platform.
Grotech Ventures, Noro Moseley Partners, Access Venture Partners, MergeLane, Knollwood
Investment Advisory
> Marketplace
$22.8M
theaudience.com
theAudience
(2011, West Hollywood)
Multi-channel publishers of social and digital content.
Founders Fund, Capricorn, WME Entertainment, Guggenheim Partners, Intertainment Media,
Participant Media, Multiplier Capital
> Marketplace
$20M
experticity.com
Experticity
(2004, Salt Lake City)
Advocate marketing platform for retailers
Bain Capital Ventures, Sorenson Capital, Signal Peak
> Marketplace
$18.52M
stylehaul.com
StyleHaul
(2010, Los Angeles)
MCN for fashion
BDMI, Juvo Capital, Rezven Partners, RTL Group, Wavemaker Partners
> Marketplace
$17M
wemedia.cn
WeMedia
(2013, Beijing)
Influencer marketing platform that connects brands with celebrities
Meridian Capital China, Rootscap, Meisheng Culture, Department of Finance private capital
> Marketplace
$13M

Content Creation – Business Model Description
Tools that help in the creation and discovery of original content
Marketplace Tool
Marketplace for original on- demand content
creators for PR purpose.
Tools that help in the creation and discovery of
original content

Content Creation – Entrepreneur Activity and
Investment Trend
$0.1M $2M
$16M
$56M
$29M
$32M
$46M
$30M
$3M
1
2
7 6
10
11
12
14
3
0
3
6
10
13
16
0
12
24
36
48
60
2008 2009 2010 2011 2012 2013 2014 2015 2016
NumberofRounds
5
4
8
6
11
15
10
8
1
0
3
6
10
13
16
2008 2009 2010 2011 2012 2013 2014 2015 2016
38
7 7 7
2 2 2 2
0
8
16
24
32
40
United
States
Canada India United
Kingdom
Chile France Germany Singapore
NumberofCompanies

Content Creation – Most Funded Companies
Funding
Amount
99designs.com
99designs
Crowdsourced Graphic Design Marketplace
Accel Partners, Recruit Strategic Partners
Content Creation >
Marketplace
$45M
talenthouse.com
Talenthouse
(2009, Palo Alto)
Content creation marketplace
Innovation Endeavors, 3TS Capital Partners, ProSiebenSat.1 Media, Reliance BIG
Entertainment
Content Creation >
Marketplace
$25.1M
skyword.com
Skyword
(2010, Boston)
Content marketing software and services
Horizon Technology Finance, Progress Ventures, Cox Media Group, Thermo Fisher Scientific
Content Creation >
Marketplace
$23.7M
poptent.com
Poptent
(2007, Conshohocken)
Crowdsourced Video Production
MK Capital
Content Creation >
Marketplace
$15.3M
scripted.com
Scripted
Content Creation Marketplace
Redpoint Ventures, Storm Ventures, Crosslink Capital, Western Technology Investment,
Redpoint Ventures, NFX Guild
Content Creation >
Marketplace
$14.4M
crowdsource.com
CrowdSource
(2010, Illinois City)
Marketplace for content providers
Highland Capital Partners
Content Creation >
Marketplace
$12.5M
visual.ly
Visually
Marketplace for Visual Content
500 Startups, Giza Venture Capital, SoftTech VC, Kapor Capital, Plug and Play Tech Center,
Correlation Ventures, Crosslink Capital, Ecosystem Ventures, Anthemis Group, Quest Venture
Partners, James Patterson, Kapor Center, Theorem Ventures, Swanlaab, Streamlined Ventures,
Polytech Ecosystem Ventures
Content Creation >
Marketplace
$11.4M
collectivebias.com
Collective Bias
(2009, Bentonville)
Content Creator Marketplace
Updata Partners, Griffon Ventures
Content Creation >
Marketplace
$11M

CRM for PR – Business Model Description and
Tools to organize and understand contacts. Tracks email communication against reporter, analyst, and client records.
1 1 1 1
7
4
2 2
0
2
3
5
6
8
2008 2009 2010 2012 2013 2014 2015 2016
8
3
2
1 1 1
0
2
4
5
7
9
United States United
Kingdom
Belgium Australia India Poland
NumberofCompanies

CRM for PR – Most Funded Companies
Funding
Amount
bullhorn.com
Bullhorn
(1999, Boston)
SaaS solution ATS and recruitment CRM
Highland Capital Partners, General Catalyst Partners, HTGC, Charter Life Sciences, Austin
Investment Management, Elmrock Capital, GE Asset Management
CRM for PR $27.5M
babbler.us
Babbler
Social platform for PR pros and reporters
CM-CIC Capital Prive, Omnes Capital, FRED & FARID MEDIA, Fashion Capital Partners
CRM for PR $2.53M
affinitylive.com
AffinityLive
CRM for PR Professionals.
Rothenberg Ventures, Blackbird Ventures
CRM for PR $2M
prowly.com
Prowly
(2013, Warsaw)
CRM for PR pros.
Bluerank, Ventures Hub Sp. z o.o., MCI Capital
CRM for PR $1.17M
irispr.com
Iris PR Software
(2012, Arizona City)
SaaS for PR management and measurement.
Canal Partners, Tallwave, Arizona Tech Investors
CRM for PR $1M
campaignamp.com
CampaignAmp
(2013, London)
Campaign Management Platform
Collider
CRM for PR
pressrm.com
PressRM
(2013, Washington)
CRM for PR people
CRM for PR
coporter.com
Coporter
(2014, Melbourne)
Cloud-based contact management for journalists and PR Professionals
CRM for PR

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
42

Interesting Unfunded Companies
Company Overview
Business
Model
groundsignal.com
Ground Signal
(2015, Boston)
Location based social media analytics Analytics > Media Monitoring > Social
Monitoring
influencer.in
Influencer
(2014, Chennai)
Influencer Marketing platform
Influencer Marketing > Marketplace
Curated list of companies by the sector analyst are defined as Interesting
The complete list of companies in this sector is accessible only to our premium users.

Interesting Seed Companies
Total
Funding
lamplight.me
Lamplight Analytics
(2014, Hong Kong)
Media Monitoring and Analytics Platform.
Vectr Ventures
Social Monitoring
$1.49M
conceptdrop.com
ConceptDrop
(2012, Chicago)
Marketplace for graphical content creation
500 Startups, LaunchHouse, G2T3V, Fulcrum, M25 Group
Content Creation >
Marketplace
$1.23M
irispr.com
Iris PR Software
(2012, Arizona City)
SaaS for PR management and measurement.
Canal Partners, Tallwave, Arizona Tech Investors
CRM for PR $1M
The complete list of companies in this section is accessible only to our premium users.

Interesting Series A Companies
Total
Funding
mavrck.co
MAVRCK
(2012, Boston)
Management platform for Micro Influencers.
Techstars, GrandBanks Capital, Kepha Partners
Influencer Marketing >
Marketplace
$8.3M
reelio.com
Reelio
Data Driven Influencer Marketplace
e.ventures, Grazia Equity, KRW Schindler Private Ventures
Marketplace
$7.04M
fluvip.com
FLUVIP
(2013, California)
Platform to connect advertisers with influencers.
Velum Ventures, Wayra
Marketplace
$3.42M
babbler.us
Babbler
Social platform for PR pros and reporters
CM-CIC Capital Prive, Omnes Capital, FRED & FARID MEDIA, Fashion Capital
Partners
CRM for PR $2.53M
prowly.com
Prowly
(2013, Warsaw)
CRM for PR pros.
Bluerank, Ventures Hub Sp. z o.o., MCI Capital
CRM for PR $1.17M

Interesting Series B Companies
Total
Funding
99designs.com
99designs
Crowdsourced Graphic Design Marketplace
Accel Partners, Recruit Strategic Partners
Content Creation >
Marketplace
$45M
geofeedia.com
Geofeedia
(2011, Chicago)
Location based social media monitoring tool
HPVP, Glade Brook Capital, Silversmith Capital, BlueVista Ventures
Social Monitoring
$23.5M

Interesting Late Stage Companies
Total
Funding
dataminr.com
Dataminr
Fidelity Investments, WorldQuant, Credit Suisse, Goldman Sachs, Institutional Venture Partners,
Venrock, GSV Capital, Glynn Capital, Expansion Venture Capital, Deep Fork Capital, Adorable
Foxie, Conversion Capital, Wellington Management, Wharton Equity, BoxGroup
Analytics > Media
Monitoring
$175.4M
netbase.com
NetBase
SAIF Partners, SAIF Partners China, Western Technology Investment, WestSummit Capital,
Thomvest Ventures, MMV Financial, In-Q-Tel, ORIX Ventures, Spring Lake Equity Partners, Altos
Ventures
Analytics > Media
Monitoring > Social
Monitoring
$87.42M
reputation.com
Reputation.com
Insight Venture Partners, Bessemer Venture Partners, KPCB, SoftTech VC, Focus Ventures,
Floodgate, August Capital, Jafco Ventures, European Founders Fund, Lucas Venture Group, Icon
Ventures
Analytics > Media
Monitoring
$67.7M
brandwatch.com
Brandwatch
(2007, Brighton)
Highland Capital Partners, Partech Ventures, Nauta Capital, Anthemis Group, Durrants, Gorkana,
Highland Europe
Analytics > Media
Monitoring
$63.65M
curalate.com
Curalate
First Round Capital, NEA, MentorTech Ventures, Vayner/RSE
Analytics > Media
Monitoring > Images
$40M
trendkite.com
TrendKite
(2012, Austin)
Battery Ventures, Adams Street Partners, Noro Moseley Partners, Silverton Partners, Capital
Factory, Mercury Fund, Dreamit Ventures
Analytics > Media
Monitoring
$36.4M

Top Funded Deadpooled Companies
Total
Funding
poptent.com
Poptent
Crowdsourced Video Production
MK Capital
Content Creation > Marketplace $15.3M
fluencr.com
Fluencr
(2011, Las Vegas)
Social Influence Marketing & Analytics
VTF Capital
Marketplace
$335K
edi.io
Edi.io
(2012, Fairfax)
Platform to filter social media data
Acceleprise, TIM Ventures
Social Monitoring > Twitter
$161K
aiotra.com
AiOTRA
(2013, Santiago)
Crowdsourced Content Creation Marketplace
Start-Up Chile, 500 Startups
Content Creation > Marketplace $40K
womstreet.com
WomStreet
(2011, Madison)
Crowdsourcing creators via online contests
Content Creation > Marketplace $35K
beefirst.in
BeeFirst.in
(2010, Toronto)
Community platform for Social Influencers Influencer Marketing >
Marketplace
$9.8K
zocialripple.com
ZocialRipple
(2014, Singapore)
App based influencer marketing platform
Expara
Marketplace
crowdrally.com
Crowdrally
Organic Word of Mouth Markeitng platform for Facebook
500 Startups
Marketplace

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
49

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Horizontal – Most Funded Companies Sub Sector Understand Link
Payment Processors – Most Funded companies Sub Sector Understand Link
Payment Processors – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
52

PR Tech – Company List
Analytics
Influencer
Marketing
Content
Creation
CRM for PR PR Suite
Content
Distribution
Media
Database
Newsroom
271 FUNDED COMPANIES AND 392 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS

Analytics (1/30)
Company Overview Business Model Total Funding
Dataminr
Fidelity Investments, WorldQuant, Credit Suisse, Goldman Sachs,
Institutional Venture Partners, Venrock, GSV Capital, Glynn Capital,
Expansion Venture Capital, Deep Fork Capital, Adorable Foxie,
Conversion Capital, Wellington Management, Wharton Equity,
BoxGroup
Media Monitoring $175.4M
Visible Technologies
(2005, Bellevue)
WPP, Ignition Partners, In-Q-Tel, Investor, Centurion Holdings, In-Q-Tel,
PeakSpan Capital, Multiplier Capital
Reputation.com
Insight Venture Partners, Bessemer Venture Partners, KPCB, SoftTech
VC, Focus Ventures, Floodgate, August Capital, Jafco Ventures,
European Founders Fund, Lucas Venture Group, Icon Ventures
Brandwatch
(2007, Brighton)
Highland Capital Partners, Partech Ventures, Nauta Capital, Anthemis
Group, Durrants, Gorkana, Highland Europe
TrendKite
(2012, Austin)
Battery Ventures, Adams Street Partners, Noro Moseley Partners,
Silverton Partners, Capital Factory, Mercury Fund, Dreamit Ventures
Zignal Labs
Real time media monitoring and analytics tool.
Wamda Capital Media Monitoring $28.05M
Synthesio
Social media monitoring platform
Idinvest Partners, Entrepreneur Venture Media Monitoring $22.2M
Go to BM List >>
Influencer
Marketing

Analytics (2/30)
Cymfony
(1996, Boston)
Media intelligence and measurement software
Ascent Venture Partners Media Monitoring $14.4M
AirPR
Analytics Platform for PR.
Salesforce, 500 Startups, Mohr Davidow Ventures, Storm Ventures,
Correlation Ventures, Crosslink Capital, Audrey Capital
Media Monitoring $10M
iQ media
Media Intelligence Platform.
GMH Ventures, Edison Partners Media Monitoring $9M
BrandYourself
DIY online reputation management tool
Founders Fund, Zelkova Ventures, Boston Harbor Angels, Walnut
Venture Associates, New Atlantic Ventures, New York Venture Partners
Mediavantage
(2001, Ottawa)
PR software - monitor and measure your message | Mediavantage
Celtic House Venture Partners, Propulsion Ventures Media Monitoring $4.5M
Digital Contact
(2012, Rochester)
Social media monitoring
Salesforce Radian6
(2006, Fredericton)
Social Media Monitoring Platform
BDC Capital, Brightspark Ventures Media Monitoring $4M
NewsWhip
(2011, Dublin)
Social content aggregator
500 Startups, The Associated Press, Enterprise Ireland, AIB Seed Capital
Fund, Matter, Meridian Growth Capital, NDRC, Social Starts, Tribal,
Flight Ventures, Zenstone Venture Capital
Go to BM List >>
Influencer
Marketing

Analytics (3/30)
Critical Mention
Web based real time media monitoring platform
Rose Tech Ventures, Stonehenge Capital, New York Angels, Silicon Alley
Venture Partners, Meyer and Co
Media Monitoring $2M
Sntisis
(2012, Madrid)
NLP based SaaS platform for Social Media Monitoring
500 Startups, Axon Partners Group, Startcaps Ventures, Fundacion Jose
Manuel Entrecanales
MediaMiser
(2003, Ottawa)
Media monitoring & analysis solution
Royal Bank of Canada, BDC Capital Media Monitoring $1M
Echobot
(2011, Karlsruhe)
Online and Social Media Monitoring platform
Zukunftsfonds Heilbronn Media Monitoring $980K
Synoptos
(2014, Washington D.C.)
SaaS for media monitoring and analysis.
CIT, National Science Foundation, New Dominion Angels Media Monitoring $864k
Mention
(2012, Paris)
Media Monitoring Application
Point Nine Capital, Alven Capital Media Monitoring $800k
Mention
(2012, Paris)
Real Time Media Monitoring platform
Point Nine Capital, Alven Capital Media Monitoring $800K
attentio
(2004, Brussels)
Social media and online news monitoring
Media Monitoring $786k
Go to BM List >>
Influencer
Marketing

Analytics (4/30)
Social Strategy1
(2010, Ponte Vedra Beach)
Total Media Intelligence & Social Media
Primeloop
(2011, Las Vegas)
Tool to track press releases, Previously known as ClippPR
500 Startups Media Monitoring $525k
IceRocket
(2004, Dallas)
Real time social search engine
SentiOne
(2011, Sopot)
Brand and opinion monitoring
Akcelerator Innowacji NOT Media Monitoring $274k
Owlin
(2012, Utrecht)
Real time news analysis
Noro Venture Capital Media Monitoring $250k
Sparktrend
(2013, Seattle)
Image analytics tool
Techstars Media Monitoring $135k
YouScan
(2009, Moscow)
Social media monitoring and analytics
Openfund Media Monitoring $54.11K
Rankur
Social Media Monitoring and Analytics tool.
LAUNCHub Media Monitoring $30k
Go to BM List >>
Influencer
Marketing

Analytics (5/30)
Zolarithm
(2015, )
Media monitoring tool
Media Monitoring
Musteus
(2014, Bolzano)
Search and monitoring service
Media Monitoring
Senfluence
(2014, Raleigh)
Offers social media monitoring, sentiment & Influence APIs
Media Monitoring
OSINTMon
(2014, )
Media monitoring and intelligence tool
Media Monitoring
Boost the News
(2015, )
Media Monitoring
SocialClout
(2014, Mumbai)
Social Media Monitoring and Analytics Platform.
Media Monitoring
Semant.io
(2014, Santiago)
Social Monitoring tool to identify customer signals
Media Monitoring
Attabots
(2014, Hyderabad)
Internet & Social media monitoring tool
Media Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (6/30)
TraceScore
(2014, )
Social Data Analytics Platform
Media Monitoring
Turbolab
(2014, Kochi)
Social Media Analytics Tool
Media Monitoring
GraphyStories
(2015, Brussels)
Media Monitoring
Awario
(2015, Minsk)
Real-time social media and web monitoring
Media Monitoring
Questviz
(2015, Singapore)
Media Monitoring
Policylead
(2015, Berlin)
Social monitoring platform for policy news
Media Monitoring
PowerMetrics
(2016, Pullach Im Isartal)
Brand Analysis Tool by public web monitoring
Media Monitoring
RepArmor
(2015, Saint Petersburg)
Offers reputation management solutions
Media Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (7/30)
Trendreader
(2009, Jakarta)
Media Monitoring
Streem
(2014, Sydney)
Media monitoring platform
Media Monitoring
CyberAlert
(2009, Stratford)
Media monitoring and PR measuement solution
Media Monitoring
Addictomatic
News monitoring website
Media Monitoring
prCloud
(2014, Oulu)
PR communication and media monitoring solutions
Media Monitoring
Hypefactors
(2016, Copenhagen)
Media Monitoring for PR Professionals
Media Monitoring
Awario
(2015, )
Platform for social media & Web Monitoring
Media Monitoring
NewsAI
Monitors news coverage
Media Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (8/30)
Media Monitors
(2004, White Plains)
Media Monitoring and analytics
Media Monitoring
Smax Xpert
(2015, Singapore)
Sentiment analysis using data from social media sources
Media Monitoring
TrueVoice
(2008, Westport)
Media monitoring and analytics platform
Media Monitoring
Metro Monitor
(1993, Birmingham)
Media Monitoring Platform
Media Monitoring
PRIME Research
Provides media monitoring and analytics
Media Monitoring
iQ media
Cloud based media intelligence provider
Media Monitoring
Mentionlytics
(2015, London)
Web and social media monitoring company
Media Monitoring
Olytico
(2009, )
Social media monitoring tool
Media Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (9/30)
WatchMyCompetitor
(2011, Sevenoaks)
Media Monitoring Platform
Media Monitoring
MarketSpace
Competitive monitoring of companies through news, apps, blogs and
social
Amicus Capital
Media Monitoring
RepEquity
(1997, Washington)
Offers brand experience, marketing, and reputation management
solutions
Advantage Capital, Enhanced Capital
Media Monitoring
SpeakOut
(2015, Coppell)
Brand Reputation Management Plaform
HandsOn Global Management Media Monitoring
Yunger
(2012, Beijing)
Media and opinion monitoring tool
Ginkgo Valley Capital, Beijing Ufida happiness Capital Management Media Monitoring
Ripjar
(2012, London)
Data Intelligence Platform
Fintech Innovation Lab, Winton Ventures Media Monitoring
Isentia
(1982, Sydney)
Media Monitoring and Analysis Tool.
Quadrant Private Equity Media Monitoring
NewsMonitor
(2006, Sao Paulo)
News monitoring platform
Media Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (10/30)
Socialfellas
(2012, Bangalore)
Social media monitoring
Media Monitoring
Sendible
(2008, London)
Social Media Management Dashboard
Media Monitoring
uberMetrics
(2011, Berlin)
High-Tech Grunderfonds, high-tech-gruenderfonds.de/en/#title Media Monitoring
NaChaa
(2007, Washington)
Media Monitoring and Reputation Management tool.
Media Monitoring
Brand24
(2010, )
Media Monitoring
Oscilloskope
(2015, Truro)
News and social media monitoring tool
Media Monitoring
Rumors Monitoring
(2015, Yerevan)
Online media monitoring platform
Media Monitoring
Net Rep
(2015, Cockeysville)
Online reputation management solution
Media Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (11/30)
Two.42.solutions
(2014, Detroit)
Media research platform
Media Monitoring
ITDatabase
Analyses tech articles and blogs.
Media Monitoring
Fisheye Analytics
(2009, Singapore)
Media monitoring and analytics
Media Monitoring
Mediatoolkit
(2011, Zagreb)
Media Monitoring and Analytics tool.
Media Monitoring
Reelforge
(2009, Nairobi)
Media Monitoring and Intelligence company.
Media Monitoring
Meltwater
Media Intelligence Platform.
Altor Media Monitoring
SeeDepth
(2013, Marshfield)
SaaS platform for PR Analytics for brands and PR agencies.
Media Monitoring
PublicRelay
(2008, Reston)
Web based portal for media monitoring and analytics.
CIT, New Vantage Group Media Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (12/30)
Talkwalker
(2009, Luxembourg)
Social media monitoring & analytics tool
Media Monitoring
CustomScoop
(2000, Concord)
News and social media monitoring platform.
Media Monitoring
Trackur
(2007, Raleigh)
Social Media Monitoring Tool
Media Monitoring
Curalate
First Round Capital, NEA, MentorTech Ventures, Vayner/RSE Media Monitoring > Images $40M
Phashtag
(, Toronto)
Image Monitoring Tool
Media Monitoring > Images
Resolution Foundry
Image analytics
JOIN Capital Media Monitoring > Images
Picasso Labs
Image Recognition based analytical tool
Index Ventures, Harrison Metal Media Monitoring > Images
Demografies
(2015, Rochester)
Social media Image monitoring and insights provider
Go to BM List >>
Influencer
Marketing

Analytics (13/30)
Spotr
(2015, Hyderabad)
Social Media Monitoring tool
NetBase
SAIF Partners, SAIF Partners China, Western Technology Investment,
WestSummit Capital, Thomvest Ventures, MMV Financial, In-Q-Tel,
ORIX Ventures, Spring Lake Equity Partners, Altos Ventures
Media Monitoring > Social
Monitoring
$87.42M
Crimson Hexagon
(2007, Boston)
Social Media Monitoring and Analytics Platform
Rose Tech Ventures, Zelkova Ventures, Great Oaks Venture Capital,
Sageview Capital, Beacon Angels, Golden Seeds
Monitoring
$34.15M
Simply Measured
(2010, Seattle)
Social Media Monitoring and Management platform
Bessemer Venture Partners, Trinity Ventures, Four Rivers Group, MHS
Capital, Founders' Co-op, FundersClub, Vast Ventures, Social Leverage
Monitoring
$28.9M
Tracx
(2008, Tel Aviv)
Social Media Management platform
Revel Partners, Eastward Capital Partners, Flybridge Capital Partners,
Crossbar Capital, Klingenstein, Pix Vine Capital, Rutledge Capital, Edison
Partners
Monitoring
$28M
Linkfluence
(2006, Paris)
Social Media Intelligence Platform
Orkos Capital, Sigma Gestion, Banexi Ventures Partners, Hera Capital,
BNP Paribas Developpement
Monitoring
$24.91M
Geofeedia
(2011, Chicago)
Location based social media monitoring tool
HPVP, Glade Brook Capital, Silversmith Capital, BlueVista Ventures
Monitoring
$23.5M
Go to BM List >>
Influencer
Marketing

Analytics (14/30)
Overtone
(1995, California City)
Social Media Monitoring and Listening Tools
ABS Ventures, Dolphin Equity Partners, Whelan Capital Management
Monitoring
$20.5M
PATHAR
(2012, Colorado Springs)
Social Media analytics platform
OCA Ventures, Woodside O'Brien
Monitoring
$9.45M
Unmetric
(2011, Chennai)
Social media benchmarking company
Nexus Venture Partners, JAFCO Asia
Monitoring
$8.7M
Canvs
Social TV sentiment analysis by twitter monitoring
Ludlow Ventures, Milestone Venture Partners, KEC Ventures, Gary
Vaynerchuk, Social Starts, Rubicon, BRaVe Ventures
Monitoring
$7.12M
Timeline Labs
(2012, Santa Monica)
Real-time social monitoring
Altpoint Capital Partners, Ellis Capital
Monitoring
$5.96M
Earshot
(2013, Illinois City)
Location based social media analytics
Mohr Davidow Ventures, TriplePoint Capital, Birchmere Ventures, Point
B Capital, Serra Ventures, Lap Enterprises
Monitoring
$4.87M
Viralheat
(2009, San Mateo)
SaaS for media monitoring and analysis.
Mayfield
Monitoring
$4.33M
brandtology
(2008, Singapore)
Tracks online brand perception
Walden International
Monitoring
$3.35M
Go to BM List >>
Influencer
Marketing

Analytics (15/30)
Local Measure
(2012, Surry Hills)
Location based social media monitoring platform
Monitoring
$3.31M
Signal
(2013, London)
Media and review monitoring tool and analytics platform
Frontline Ventures, Reed Elsevier Ventures, Samos Investments
Monitoring
$3.25M
TheySay
(2010, Oxford)
Sentiment Analysis Platform
Park Walk Advisors, IP Group, IP Group
Monitoring
£ 1.5M
Klear
(2012, Tel Aviv)
Social Media Monitoring and Intelligence Platform, Formerly known as
Twtrland.
TMT Investments, AltaIR Capital
Monitoring
$2.15M
Lamplight Analytics
(2014, Hong Kong)
Media Monitoring and Analytics Platform.
Vectr Ventures
Monitoring
$1.49M
DataRank
(2011, Fayetteville)
Y Combinator, 500 Startups, FundersClub, Newroad Capital Partners
Monitoring
$1.45M
DigitalMR
(2010, London)
Social Monitoring and Market Research platform
Monitoring
$1.02M
Buzzilla
(2008, Tel Aviv)
Media Monitoring Tool.
Monitoring
$1M
Go to BM List >>
Influencer
Marketing

Analytics (16/30)
EzyInsights
(2011, Helsinki)
SaaS based Social Media Monitoring tool
Startup Sauna, Vendep
Monitoring
$780.5K
Blurrt
(2012, London)
Monitoring
$728k
Snaptrends
(2012, Austin)
Location based Social Monitoring Tool.
Monitoring
$614.99k
StashMetrics
(2014, London)
Social media analytics platform
Creative England, Collider, Finance Yorkshire
Monitoring
$560k
PropheSee
(2014, Delhi)
Saas platform for brands to analyze data & get actionable insights
Indian Angel Network, Stanford Angels & Entrepreneurs
Monitoring
$500k
Crowd Analyzer
(2013, Dubai)
Arabic focussed Social Media Monitoring Platform
Monitoring
$500k
Reppler
(2010, Palo Alto)
Social reputation management
Monitoring
$500k
Keyhole
(2009, Toronto)
Social Conversation Tracking Tool
Eniac Ventures
Monitoring
$500k
Go to BM List >>
Influencer
Marketing

Analytics (17/30)
Encore Alert
(2013, Arlington)
Proactive alerts for Content Marketing
500 Startups, CIT, HBS Alumni Angels Association, Acceleprise, NextGen
Venture Partners, Exhilarator
Monitoring
$420k
SocialPulse.co
(2013, Melbourne)
Social media monitoring and analytis
Online Circle
Monitoring
$250k
Frrole
(2012, Bangalore)
Big data startup specializing in analysing Twitter data
LetsVenture, TLabs, India Internet Fund
Monitoring
$245k
SocialEars
(2012, Capitola)
Social media listening and influence analysis
Monitoring
$200k
Reach Pod
(2014, Istanbul)
Social Media Management Tool
undiscolsed, undislosed
Monitoring
$170k
MutualMind
(2010, Addison)
Giovanni Gallucci
Monitoring
$150k
Lucidya
(2015, )
Location based social media monitoring and analytics tool
Monitoring
SocialRank
Follower Analytics tool for Twitter and Instagram
Boldstart Ventures, Common Angels, Advancit Capital, Social Starts,
Converge Venture Partners
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (18/30)
Datalytics
(2014, Rome)
Real-time solution to understand and improve brand reputation and
social media engagement.
Monitoring
Tag Sleuth
(2014, Seattle)
Tracking of hashtags across Twitter, Instagram, Vine and Tumblr
Monitoring
SalesLift
(2014, Warszowice)
Internet Monitoring for evaluating Brand presence
Satus
Monitoring
Socialify
(2014, Singapore)
Monitoring
Meruki
(2014, Ahmedabad)
Social Media Monitoring & Analytics
Monitoring
Fanalize
(2014, Vadodara)
Monitoring
Sonar
(2014, Jakarta)
Social media monitoring tools
Monitoring
ZocialEye
(2014, Bangkok)
Social media analytics to find customer insights
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (19/30)
Minter
(2014, Tallinn)
Instagram Analytics
Monitoring
Sensq
(2015, Puchong Batu Dua
Belas)
Social media interaction automation platform
Monitoring
Notify
(2015, Cairo)
Social Media monitoring platform
Monitoring
SociaInsight
(2015, Noida)
Platform for social media marketing analysis
Monitoring
Brandkoop
(2015, Taipei)
Brand personality analysis tool
Monitoring
Insightera.co.th
(2015, )
Social Media Monitoring and Analytics platform
Monitoring
Sonr News
(2015, London)
Social media monitoring tool for Journalists and Content Creators
Monitoring
Beehive
(2015, Los Angeles)
Hashtag tracking tool for Instagram
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (20/30)
Influencer DB
(2015, Dortmund)
Instagram Monitoring and Influencer Analytics platform
Monitoring
Social Harvest
Open-source social media analytics platform - In Development
Monitoring
HowSociable
(2008, Orlando)
Social media monitoring tool for measuring brand magnitude
Monitoring
Trapica Labs
(2016, Tel Aviv)
Machine learning for optimizing Social media campaigns
Monitoring
Ailign
(2016, San Diego)
Social media monitoring based real-time content management solution
Monitoring
iMonitor
(2016, Hanoi)
Monitoring
Aspect Point
(2016, Missouri City)
Monitoring
Tumetrix
(2007, Inverness)
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (21/30)
Buzzmonitor
(2014, Miami)
Tool for monitoring social networks
Monitoring
Netsteps
(2012, Pallini)
Monitoring
Sentiks
(2014, Bangalore)
Social media monitoring and sentiment analysis tool
Monitoring
GoBabl
Location-based social media monitoring platform
Monitoring
SharedCount
(2010, Brooklyn)
Tracks URLs on Social Networks
Monitoring
PeakFeed
(2013, Chesterbrook)
Social Media Analytics Platform
Monitoring
Twitcher
(2012, London)
Offers social media monitoring and analytics tool
Monitoring
TrackaCompany
(2014, )
Track and monitor companies and their competitors
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (22/30)
AgoraPulse
(2011, Paris)
Social Media Management and CRM platform
Monitoring
YouScan
(2009, Moscow)
Social media monitoring & Analytics platform
Openfund
Monitoring
TwentyFeet
(2010, Wiesbaden)
Monitoring
Seekr
(2010, Blumenau)
Managing and monitoring of brands in Social Media
Cventures
Monitoring
IBM
(1911, Armonk)
Social Media Analytics product of IBM
Monitoring
Owloo
(2012, Asuncion)
Tool for analysis and comparison of social networks
Monitoring
Yatterbox
(2010, London)
Monitoring
Simply Social
(2016, )
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (23/30)
FLYE
Location-based social media monitoring platform
Monitoring
Socian
(2016, Dhaka)
Social media analytics platform, Yet to be launched
Monitoring
Ground Signal
(2015, Boston)
Location based social media analytics
Monitoring
Neonlytics
(2015, Mumbai)
Machine learning based media monitoring tool.
Monitoring
SocialWin
(2013, Barcelona)
Social Media Analytics Tool
SeedRocket
Monitoring
Brand Gauge
(2014, )
Platform for collecting social media metrics
Startupbootcamp
Monitoring
Valuescope
(2007, Munich)
Semantic Sales social lead gen platform
Monitoring
Retweet Rank
(2010, Indore)
Online tool for tracking retweets and monitoring brand presence on
twitter
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (24/30)
Infegy
(2007, Kansas City)
Monitoring
Voolgo
(2011, Lugano)
Monitoring
NowledgeData
(2009, Xian)
Collects and analyzes public opinion of Internet brands
Monitoring
Qnary
Offers reputation growth and employee advocacy solutions
Monitoring
Social Hunter
(2011, Hong Kong)
Monitoring
Southeast Social
(2015, Southport)
Social media monitoring and reputation management tool
Monitoring
KANALYTICS
(2013, Mumbai)
Web & app based media analytics platform.
Monitoring
FindTheRipple
(2014, London)
Social Media Monitoring platform to identify influencers
Collider
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (25/30)
Coverage Book
(2015, Brighton)
Tool to build coverage reports.
Monitoring
Socialight.io
Realtime social monitoring platform
500 Startups
Monitoring
KPI6
(2015, Rome)
Social media monitoring and analysis tool
Lventure Group
Monitoring
Eyesover
(2013, Fredericton)
Social Media Monitoring for Social Issues
Monitoring
Reputect Software
(2004, Altadena)
Reputation Management Platform.
Monitoring
Social Pulsar
Social media marketing platform
Monitoring
Crowdbabble
(2013, Toronto)
Ontario Centres of Excellence
Monitoring
Sibyl Vision
Twitter Sentiment Analytics
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (26/30)
CurveUp
(2014, Melbourne)
PR ROI measurement Platform
Monitoring
Quántico
(2014, Magdalena)
Social media monitoring and measurement tool
Wayra
Monitoring
Brandseye
(2006, Cape Town)
Online media monitoring tool
Monitoring
Buzzlogix
(2014, Dallas)
Social media monitoring and engagement platform
Monitoring
SocialVox
(2014, Hyderabad)
Cloud based social media monitoring and analytics
Monitoring
RepuGuard
(2015, Dublin)
Tool to monitor brand's reputation.
Monitoring
Digimind
(1998, Cambridge)
Social media monitoring and competitive intelligence company
Monitoring
Sociota
(2013, Kanpur)
Social media management, analytics and monitoring platform for
businesses
Monitoring
Go to BM List >>
Influencer
Marketing

Analytics (27/30)
Actionly
Social Media Monitoring Tool
Monitoring
Union Metrics
Social Media Analytics.
Monitoring
Beevolve
(2008, Bangalore)
Social media monitoring tool for SMBs
Monitoring
Social Mention
(2008, Ottawa)
Online tool for monitoring and tracking social media.
Monitoring
Sysomos
(2007, Toronto)
Social Media Marketing and Analytics Platform
GrowthWorks, Ontario Centres of Excellence, MaRS IAF
Monitoring
NUVI
(2011, )
Social Media Monitoring Platform.
EPIC Ventures, Kickstart Seed Fund
Monitoring
Topsy
Real-time public social data Indexer
SV Angel, Founders Fund, Ignition Partners, BlueRun Ventures, Western
Technology Investment
$32.2M
Edi.io
(2012, Fairfax)
Platform to filter social media data
Acceleprise, TIM Ventures
$161k
Go to BM List >>
Influencer
Marketing

Analytics (28/30)
Tweet Category
(2012, Noain)
Twitter Monitoring App
Sodena
$140k
Socialert
(2015, Jaipur)
Twitter monitoring tool
Tweet Full
(2014, Surat)
Social media marketing and monitoring
UsMeU
(2015, Somerset)
SocialGrapple
(2010, Toronto)
Analytics on Twitter
Twitics
(2016, Delhi)
Real-time and historic twitter analytics
TweetUncover
(2016, London)
Twitter Monitoring platform - Beta
Socialping
(2008, Las Vegas)
Twitter analytics platform
Go to BM List >>
Influencer
Marketing

Analytics (29/30)
Sento
(2013, Barcelona)
Offers sentiment analysis for Twitter
Tame
(2012, Berlin)
Twitter analytics tool, Developed by Tazaldoo
€250k
Tweet Binder
(2013, )
Twitter Analytics tool
Twelixir
(2013, Paris)
Tool to provide analytics on Twitter activity
EasyHashtag
(2015, Mumbai)
Hashtag tracking in Twitter
narratif
(2013, Brisbane)
Media monitoring on Twitter
Mentiomapp
(2014, Vancouver)
Tool to monitor and analyse Twitter
TweetPing
(2015, Montpellier)
Media monitoring and analytics on Twitter
Go to BM List >>
Influencer
Marketing

Analytics (30/30)
Followerwonk
(, Seattle)
Twitter Analytics Tool.
Twilert
(2008, London)
Twitter Monitoring Tool.
Go to BM List >>
Influencer
Marketing

Influencer Marketing (1/32)
Klout
Social media activity scoring platform
Microsoft, Founder Collective, Greycroft Partners, Mayfield, KPCB,
Institutional Venture Partners, ff Venture Capital, Venrock, CrunchFund,
Zelkova Ventures, Saints Capital, Vast Ventures, Draper Nexus, Cota
Capital
Influencer Analytics $40M
PeerIndex
(2009, London)
Social Influencer Mapping platform
Anthemis Group, Antrak Capital Influencer Analytics $3.81M
Empire Kred
(2009, Edmonton)
Stock market to measure social influence
TriplePoint Capital, Crosslink Capital, Inovia Capital, W Media Ventures,
Version One Ventures
Influencer Analytics $1.4M
Graphika
Platform to identify social communities and influencers within them,
Previously known as Morningside Analytics Influencer Analytics $1.1M
Social ARMM
Platform for brands to analyse influencer value
sapie.space
Machine learning based influencer marketing platform
adSthetic
Influencer marketing intelligence platform
Analytics << Go to BM List >> Content Creation

Kred
Kred is a score and a platform for increasing your Online Influence.
Kred is home to a global community of social Influencers with a
combined following of 300M.
Kred
Social and community influencer metrics platform
Bluenod
(2012, Paris)
Tool for community manager and PR specialists to identify influencers
Swaylo
Social media influence measurement tool
Maveron Influencer Analytics
Achoo
(2014, Copenhagen)
Social Monitoring and Influencer Tracking platform
Syddansk Innovation Influencer Analytics
Inkybee
(2015, Edinburgh)
Blogger outreach tool to identify relevant blogs and influencers
Clusoo
(2015, Berlin)
Influencer Audience Analysis and Influencer Recommendation Tool

IZEA
(2006, Orlando)
Village Ventures, Draper Fisher Jurvetson, DFJ Gotham Ventures,
Inflexion Partners, ssfund.com
Marketplace $34.9M
TapInfluence
(2009, Boulder)
Cloud-based Influencer marketing platform.
Grotech Ventures, Noro Moseley Partners, Access Venture Partners,
MergeLane, Knollwood Investment Advisory
Marketplace $22.8M
theAudience
Multi-channel publishers of social and digital content.
Founders Fund, Capricorn, WME Entertainment, Guggenheim Partners,
Intertainment Media, Participant Media, Multiplier Capital
Marketplace $20M
Experticity
(2004, Salt Lake City)
Advocate marketing platform for retailers
Bain Capital Ventures, Sorenson Capital, Signal Peak Marketplace $18.52M
StyleHaul
(2010, Los Angeles)
MCN for fashion
BDMI, Juvo Capital, Rezven Partners, RTL Group, Wavemaker Partners Marketplace $17M
WeMedia
(2013, Beijing)
Influencer marketing platform that connects brands with celebrities
Meridian Capital China, Rootscap, Meisheng Culture, Department of
Finance private capital
Marketplace $13M
Influential
(2014, Las Vegas)
Mobile First Influencer Marketing Platform
Tech Coast Angels, Europlay Capital Advisors, ParadigmTalent Agency,
ACE fund, Innotech Capitals, MSMCi
Marketplace $9M
MAVRCK
(2012, Boston)
Management platform for Micro Influencers.
Techstars, GrandBanks Capital, Kepha Partners Marketplace $8.3M

ReadyPulse
(2011, San Carlos)
Influencer Generated Content Marketing Platform
Plug and Play Tech Center, Walden Venture Capital, Divergent Ventures,
gomoxie, Rally Ventures
Marketplace $8M
Tribe
(2013, South Melbourne)
Influencer marketplace
Exto Partners Marketplace $7.75M
Reelio
Data Driven Influencer Marketplace
e.ventures, Grazia Equity, KRW Schindler Private Ventures Marketplace $7.04M
Appinions
Opinion-powered influencer marketing platform.
Crossbar Capital, Difference Capital, Social Starts Marketplace $5.6M
HYPR
(2013, Manhattan)
Programmatic Influencer Network for niche influencers
Klingenstein, Star Farm Ventures, Edgewater Capital, SilverTech
Ventures
Marketplace $5M
Little Bird
(2012, Portland)
Social Leverage, Oregon Angel Fund, LAUNCH, Social Starts, Social
Leverage, Fresco Capital, Fresco Capital
Marketplace $4.7M
Insightpool
(2012, Atlanta)
Social Engagement Optimization
Silicon Valley Bank, TDF Ventures, Tech Square Marketplace $4.43M

Crowdly
(2010, Boston)
Influencer marketing and management platform
Techstars, Zelkova Ventures, Launchpad Venture Group, New York
Angels, Laconia Ventures, Home Run Ventures, SOSV
Marketplace $4.28M
ActSocial
(2009, Singapore)
Influencer based social marketing
Innosight Ventures, Expara, Hera Capital, Idea Ventures Marketplace $4M
Speakr
Influencer marketing platform.
Toba Capital, Scout Ventures, Allegro Venture Partners Marketplace $3.83M
FLUVIP
(2013, California)
Platform to connect advertisers with influencers.
Velum Ventures, Wayra Marketplace $3.42M
Big Frame
(2011, Hollywood)
MCN for content owners
Lowercase Capital, Pritzker Group, Frontier Venture Capital, Anthem
Venture Partners, Daher Capital, Launchpad LA, Social Starts
Marketplace $3.4M
Takumi
(2015, London)
Micro - Influencer Search platform and Campaign management services
Marketplace $3.3M
Niche
Influencer Marketing Platform.
SV Angel, SoftTech VC, WME Entertainment, Advancit Capital,
Vayner/RSE, Lerer Hippeau Ventures, BoxGroup
Marketplace $3.05M

opendorse
(2013, Lincoln)
Marketplace to connect brands with athletes
Flyover Capital Marketplace $2.79M
Traackr
Influencer analytics suite.
Western Technology Investment, Tollman Capital Partners,
LaunchCapital
Marketplace $2.76M
Shoutly
(2008, Stockholm)
Innovative monetization platform for the social web
Marketplace $2.6M
ExpertFile
(2011, Toronto)
SaaS tool and marketplace for experts
Angel One Investor Network, Maple Leaf Angels, Verdexus, Georgian
Angel Network, GTAN, MaRS IAF
Marketplace $2.5M
PointBurst
(2011, Dallas)
Social Media Marketing Platform
Marketplace $2.4M
Revfluence
Content Marketer Directory for Brands
Cota Capital, Pear Ventures Marketplace $2.4M
Hitviews
Online marketplace for in-video brand messaging
Gaspar Global Ventures Marketplace $2.29M
MavenSocial
(2010, Burlington)
Social media marketing platform
Marketplace $2.15M

Popular Pays
(2013, Chicago)
A marketplace where brands and Instagram influencers meet
Y Combinator, Bessemer Venture Partners, Dundee Venture Capital,
Mike Shinoda, Soma Intimates, Social Starts, G2T3V, Newgen Venture
Partners, Zenstone Venture Capital, CRCM Venture Capital
Marketplace $2.14M
Robin8
(2014, Shanghai)
Platform that introduces brands to social media influencers
SOSventures, PreAngel Partners, Sinowisdom, Linear Venture Marketplace $2M
Captiv8 Labs
SaaS based platform that connects brands with Social Media
Influencers
Subtraction Capital, LAUNCH, United Talent Agency, Social Starts, Tech
Square, Social Capital, Liquid 2 Ventures, Lone Wolf Partners,
Visionnaire Ventures
Marketplace $2M
Brandnew
(2013, Berlin)
Influencer Marketing on Instagram
Berlin Ventures, PubliGroupe Marketplace $1.9M
NeoReach
(2013, Orlando)
Alchemist Accelerator, Founder Marketplace $1.83M
Brndstr
(2013, Dubai)
CrowdSourced Influencer Marketing platform
Funsho Marketplace $1.6M
FameBit
Self-Serve Marketplace for brands to hire YouTube Influencers.
500 Startups, Science, DeNA, HIGHLINE, Ironfire Ventures Marketplace $1.55M

Orange Social
(2016, Tianjin)
Social media influencer platform
Autobot VC Marketplace $1.5M
Boostinsider
(2014, )
Marketplace $1.5M
Grapevine
(2012, Boston)
YouTube Creator Marketplace
Atlas Venture, Techstars, Boston Seed, MassVentures Marketplace $1.49M
SEEN
(2009, Columbus)
Influencer marketing platform on Instagram and Twitter.
Ohio Techangels Marketplace $1.4M
Octoly
(2014, Paris)
YouTube Influencer Marketplace for brands.
Otium Capital, HiMedia Group Marketplace $1.2M
Sverve
Influencer Marketplace.
500 Startups, FundersClub, Scout Ventures Marketplace $1.17M
Totems
(2011, London)
Instagram Marketing Suite for Brands
Seedcamp, Betaworks, Connect Ventures Marketplace $1.1M
Social
(2009, San Diego)
Influence marketing platform
Marketplace $1.05M

Tellagence
(2011, Portland)
Social Media Monitoring and Influencer engagement platform
Marketplace $900K
Markerly
(2012, Menlo Park)
Influencer marketing Platform
500 Startups Marketplace $800K
Markerly
(2012, Menlo Park)
Brand amplification platform
500 Startups, PALgenesis Marketplace $800k
Buzzoole
(2012, Naples)
56CUBE, Digital Magics, Custodi di Successo, R, DIGITALYOU Marketplace $757K
Chasm.io
(2012, Austin)
Influencer-driven content distribution platform
AngelPad Marketplace $750k
Right Relevance
(2013, Sunnyvale)
Topical information search, discovery and relevance via influencer
networks
Plug and Play Tech Center
Marketplace $730k
Gushcloud
(2011, Singapore)
Paid social media endorsements
fnh.com.sg, Wavemaker Partners Marketplace $500k
loop88
(2012, Washington)
Influential marketing platform for Pinterest.
CIT, New Dominion Angels Marketplace $500k

InNetwork
(2012, Halifax)
The Influence Marketplace.
Innovacorp, Capital Angels Marketplace $490k
Upfluence
Marketplace $340k
Fluencr
(2011, Las Vegas)
Social Influence Marketing & Analytics
VTF Capital Marketplace $335k
Raynforest
(2013, Carlsbad)
Virtual Marketplace for Sports Influencers
Plug and Play Tech Center Marketplace $325k
SocMetrics
(2010, Cambridge)
A topical influencer platform
Common Angels, Mass Challenge Marketplace $300k
Publicfast
(2013, Kiev)
Online Marketplace for Social Influencers
Imperious Group, Startup Wise Guys, Imperious Group Marketplace $300K
Socialite.co
Influencer Marketing Platform for Content Creators & Brands
Marketplace $272K
Socialix
End to End solution for Influencer Marketing
Marketplace $227.55k

Nmrkt
SaaS based CMS platform
Techstars, New York Angels, New York Venture Partners Marketplace $210k
themidgame
Influencer Marketplace
Y Combinator, TA Ventures Marketplace $120k
Linksy
(2012, Seattle)
Influencer marketing platform for discovering and building engagement
with influencers
Techstars
Marketplace $100k
SociaBuzz
(2012, Jakarta)
Influencer marketing solution
Ideabox, KejoraHQ Marketplace $62.5k
Smoksho
(2013, Los Angeles)
influencer Marketing targeting Adult Men
Marketplace $40K
Woomio
(2013, Copenhagen)
Influencer Marketing Platform
Startupbootcamp Marketplace $20.4K
BeeFirst.in
(2010, Toronto)
Community platform for Social Influencers
Marketplace $9.8k
Yappee
(2013, San Diego)
Closed Marketplace for Influencers
Marketplace

Wordperks
(2014, Chicago)
Micro Endorsement Platform - Private Beta
Marketplace
Xomad
(2010, Venice)
Influencer brand marketing
Marketplace
Yral
(2016, Gurgaon)
Platform connecting brands with celebrities and social media
influencers Marketplace
Whatsblog
(2013, Phoenix)
Marketplace for Fashion Bloggers
Marketplace
ZocialRipple
(2014, Singapore)
App based influencer marketing platform
Expara Marketplace
WeInfluence
(2007, Austin)
White Label influencer marketing platform
StartupRunner Capital Marketplace
VidRocket
Platform to connect YouTube influencers with brand.
Entrepreneurs Roundtable Accelerator Marketplace
Weconnect
(2014, Melbourne)
Marketplace

Unfake
(2016, London)
Influencer discovery platform
Techdept Marketplace
Triberr
Influencer and Content Creator Community
Marketplace
Trendify
(2016, Gurgaon)
Marketplace
UP Digital Media
(2016, Berlin)
Closed marketplace based Influencer marketing platform
Marketplace
Voltu
(2016, Berlin)
Influencer Marketplace for Mobile app promotion
Marketplace
THTRI
(2015, Kanchipuram)
Influencer marketing platform for social media campaigns.
Marketplace
Waypoint Media
Marketplace to connect brands with content creators in esports and
gaming. Marketplace
VoxFeed
(2012, Mexico)
Platform for creating targeted promotions for brands
Mountain Nazca Marketplace

Tribe Dynamics
Influencer Marketing platform for lifestyle brands
Marketplace
Tinflur
(2014, Vancouver)
Connecting Brands with Travel Bloggers
Marketplace
Unfake
(2016, London)
Marketplace
theAmplify
(2014, Culver City)
Develop influencer-driven visual storytelling experiences for the
world’s most innovative brands. Marketplace
Trendmeon
(2012, Kiev)
Online membership platform for Trendsetters
Marketplace
Ventafun
(2013, Malaga)
Marketplace
The Social Standard
Boutique influencer marketing platform
Marketplace
Surgge
(2015, Delhi)
Cloud platform for marketers to search, discover & launch campaigns
Marketplace

Tagpic
(2015, Tokyo)
Influencer marketing Platform for Instagram
Nissay Capital Marketplace
Reachbird
(2016, Vaduz)
Marketplace
Searchntalk
(2015, Gurgaon)
Expert network management & monetization for websites
Marketplace
Quovis CoProtected Tweets
(2014, Houston)
Marketplace for digital creators.
Marketplace
SwayyEm
(2012, )
Social Influencer Marketing Platform
Marketplace
T-List
Mobile Platform for Influencers
Marketplace
Susurrus
(2014, Athens)
Matching brands with Influential Bloggers - Beta
Marketplace
Publishr
Influencer Marketing Platform
Marketplace

Tracxn Research - PR Tech Landscape, January 2017

Tracxn Research - PR Tech Landscape, January 2017

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