Tracxn Research - Robo Advisors Report, June 2017

Robo Advisors – June 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Tracxn
World’s Largest Startup Research Platform
2

Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 10
Who is Investing 21
Exit Outlook - IPO, Acquisitions 25
Sub Sector Analysis 27
Interesting Companies 37
Useful Links 48
Company List 51
Team 93
3

Sector Overview
Scope of report
Feed definition
Companies that provide automated, low-cost investment services to retail investors. Also includes companies that provide
technological solutions for automated investments to financial advisors.
Primary inclusions in this feed
All companies that use automated investment technology to provide full stack investment automation, advisor assisted
investments or recommendation platforms to retail investors. Also includes companies providing software solutions to
financial advisors for automated investments.
Primary exclusions from this feed
All investment software that are not automated are excluded from Robo Advisors.
The scope of this report includes equity as well as debt funding received by the companies.
Disclaimer: The information and data in the report is based on global developments tracked in the sector till May 15, 2017. This is to categorically state that any events
and relevant developments after the said date will not reflect in the report.
4

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5
Contents

6 6
17
29
58
101
63
0
24
48
72
96
120
2010 2011 2012 2013 2014 2015 2016
#ofCompanies
YoY – Number of companies founded
6
Motif Investing SigFig Acorns Money Design WealthSimple Stash AIM
Nutmeg MoneyFarm MyUniverse Blooom AdvisorEngine (Vanare) Wealthnavi TradingFront

Large Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
258 Jan-2014 76
Execution Platform > Full Stack
Investment Platform
$1.3B
Betterment
(2008, New York City)
37 Feb-2013 17
Execution Platform > Advisor Assisted
Platforms
$363M personalcapital.com
Personal Capital
2009, Redwood City
46 Jan-2012 17 Enablers > White Label Platform $77M advisorengine.com
AdvisorEngine (Vanare)
2014, New York City
7

Niche Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
11 Feb-2015 2
Investment Platform > Impact Investing
$245K weareethic.com
Ethic
2015, San Francisco
2 Jan-2015 1
Investment Platform > Tax Saving
Investment Platform
$237K wealthy.in
Wealthy
2015, Bangalore
14 Sep-2014 3
Investment Platform > Micro-Investing
$114M acorns.com
Acorns
2012, Irvine
11 Apr-2014 2
Investment Platform > P2P Loans
Investment
$3M notient.com
Notient
2013, New York City
15 Aug-2013 8
Investment Platform > Retirement
Planning
$49M blooom.com
Blooom
2013, Overland Park
3 Aug-2013 2
Investment Platform > Thematic
Investment
$145M motifinvesting.com
Motif Investing
2010, San Mateo
3 Aug-2012 1
Investment Platform > Mirror Investment
Undisclosed polarisportfolios.com
Polaris Portfolios
2015, Wellesley
8

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
9
Contents

YoY – Number of Rounds and Total Funding
$18M $11M $15M
$44M
$36M
$94M
$304M
$258M
$569M
4 3 4
5
12
13
28
45
64
0
14
28
42
56
70
0
120
240
360
480
600
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofRounds
FundingAmountin($M)
10

YoY – Number of Rounds by Stage
1
5 6
17
26
29
4
7 4
4
13
22
2
6
4
10
0
14
28
42
56
70
2011 2012 2013 2014 2015 2016
#ofRounds
Seed Early Late
11

YoY – Funding by Stage
$1M $2M $2M
$14M
$34M $27M
$43M $34M $42M
$64M
$89M
$178M
$50M
$226M $134M
$338M
0
120
240
360
480
600
2011 2012 2013 2014 2015 2016
TotalFundingin($M)
Seed Early Late
12

Average Ticket Size – Early Stage
$0.8M $0.7M
$0.3M
$0.9M $1.6M $1.3M
$3.9M
$5.0M
$3.5M
$8.0M
$7.8M
$17.5M
$6.9M
$17.5M
$16.0M
$8.3M
$13.3M
0.0
4.0
8.0
12.0
16.0
20.0
2011 2012 2013 2014 2015 2016
FundingAmountin($M)
Seed Series A Series B
13

Company
Funding
Amount
Round
Name
Date Investors
personalcapital.com
Personal Capital
(Redwood City, 2009)
$50M Series E May-2016 IGM Financial
sigfig.com
SigFig
(San Francisco, 2011)
$40M Series C May-2016
UBS, Eaton Vance, Comerica, New York Life Insurance, Santander
InnoVentures, Bain Capital Ventures, Nyca Partners, Union Square Ventures,
DCM Ventures
nutmeg.com
Nutmeg
(London, 2010)
$38M Series C Nov-2016 Convoy, Pentech Ventures, Balderton Capital, Schroders, Armada Investment
personalcapital.com
Personal Capital
$25M Series E Dec-2016 IGM Financial
stashinvest.com
Stash
(New York City, 2015)
$25M Series B Dec-2016 Valar Ventures, Breyer Capital, Goodwater Capital, Entree Capital
advisorengine.com
$20M Series A Nov-2016 WisdomTree
invest.com
Invest
(Tel Aviv, 2014)
$20M Series A May-2016 Singulariteam
folio-sec.com
Folio
(Tokyo, 2015)
$16M Series A Feb-2017
JAFCO, Monex Ventures, Mitsui Sumitomo Insurance Venture Capital, Rakuten,
DCM Ventures, Draper Nexus
14
Top investments in last one year

Company
Funding
Amount
Round
Name
Date Investors
wealthsimple.com
WealthSimple
(Toronto, 2014)
$15M Series B Jan-2017 Power financial
quantbank.com
QuantBank
(Beijing, 2013)
$15M Series A Nov-2016
wealthnavi.com
Wealthnavi
(Tokyo, 2015)
$15M Series B Oct-2016
SBI Holdings, SBI Investment, Mizuho Capital Partners, SMBC Venture Capital,
DBJ Capital, Infinity Ventures
nutmeg.com
Nutmeg
(London, 2010)
$15M Series D Dec-2016
money-design.com
Money Design
( 2013)
$13M Series C Feb-2017 Fenox Venture Capital
forusall.com
ForUsAll
$10M Series A Nov-2016 Foundation Capital
stashinvest.com
Stash
$9M Series A Aug-2016 Goodwater Capital, Valar Ventures, Entree Capital
blooom.com
Blooom
(Overland Park, 2013)
$9M Series B Feb-2017
QED Investors, Commerce Ventures, Nationwide Mutual Capital, TTV Capital,
Industry Ventures, UMB Financial Corporation, Allianz Life, KC Rise Fund
15

Company
Funding
Amount
Round
Name
Date Investors
ellevest.com
Ellevest
$9M Series B Sep-2016 Aspect Ventures, Ulu Ventures, Astia, Khosla Ventures, Morningstar
m1finance.com
M1 Finance
(Chicago, 2015)
$9M Series A Sep-2016
money-design.com
Money Design
( 2013)
$8M Series C Nov-2016
Dentsu Digital Holdings, Recruit Holdings, Globis Capital Partners, Bank of
Kyoto
guideline.com
Guideline
$7M Series A Jul-2016 Propel Venture Partners, NEA, Lerer Hippeau Ventures
alkanza.us
Alkanza
$6M Series A Dec-2016 ALLVP
yomoni.fr
Yomoni
(Paris, 2014)
$5M Series A Feb-2017 Credit Mutuel Arkea
robustwealth.com
Robustwealth
$5M Series A Dec-2016
liqid.de
Liqid
(Berlin, 2015)
$5M Series A Mar-2017 Project A Ventures, Q Trust, Berliner Volksbank Ventures, DvH Ventures
16

Company
Funding
Amount
Round
Name
Date Investors
quantifeed.com
Quantifeed
(Hong Kong, 2013)
$5M Series A Jul-2016
nestwealth.com
Nest Wealth
(Toronto, 2014)
$4M Series A Apr-2017 National Bank of Canada
wealthbar.com
WealthBar
(Vancouver, 2012)
$4M Series A May-2016 Nicola Wealth
blooom.com
Blooom
(Overland Park, 2013)
$4M Series B Oct-2016
trizic.com
Trizic
$3M Series A Feb-2017 Freestyle Capital, Broadhaven Capital Partners, Commerce Ventures
cashboard.de
Cashboard
(Berlin, 2014)
$3M Series A Nov-2016
Digital Space Ventures, Redalpine, Earlybird Venture Capital, 500 Startups,
MAKERS, ProSiebenSat.1 Accelerator
clipperadvisor.com
ClipperAdvisor
(Beijing, 2015)
$2M Seed Aug-2016 Eaglesfund
acorns.com
Acorns
(Irvine, 2012)
$2M Series D Nov-2016 Point72 Careers
17

Company
Funding
Amount
Round
Name
Date Investors
getaim.co
AIM
(Seoul, 2016)
$2M Seed Jan-2017 Startupbootcamp, SBA
exeq.io
Exeq
$2M Seed Nov-2016 New York Angels
sixpark.com.au
Six Park
(Melbourne, 2014)
$2M Seed Dec-2016
sixpark.com.au
Six Park
(Melbourne, 2014)
$1M Seed Jun-2016
pensionera.se
Pensionera
(Stockholm, 2014)
$1M Seed Nov-2016
fisdom.com
Fisdom
(Bangalore, 2015)
$1M Series A Oct-2016 Saama Capital
indexacapital.com
Indexa Capital
(Madrid, 2015)
$1M Seed Dec-2016 Viriditas Ventures, Perennius
goalwise.com
Goalwise
(Delhi, 2015)
$1M Angel May-2016
18

Funnel view of Sector
Percent of
Previous
31%
44%
45%
12
11
19
42
95
308
0 70 140 210 280 350
M&A & IPO
Late
Series B
Series A
Funded
Founded
# of Companies
19

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
20
Contents

Most Active Investors in Sector
5
4 4
3
2 2 2 2 2 2
0
1
2
4
5
6
500 Startups Foundation
Capital
Y Combinator Great Oaks
Venture Capital
SixThirty Balderton
Capital
Commerce
Ventures
Propel Venture
Partners
DCM
Ventures
Draper
Associates
TotalNumberofCompanies
21
Guideline FundsIndia FutureAdvisor FutureAdvisor Hedgeable Motif Investing Blooom Guideline Folio Folio
Cashboard ForUsAll Captain401 Captain401 Upside Advisor Nutmeg Trizic Personal Capital SigFig Nutmeg

Where are Top Investors investing
22

Top Investor by Stage of Entry
23

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
24
Contents

Date Company Acquirer
Deal
size
Overview
Total
Funding
Mar-2017 pritle.com
Pritle
(Amsterdam, 2015)
binck.com
Online wealth management platform
Jun-2016 rhinevest.com
RhineVest
(Cincinnati, 2015)
truepointwealth.
com
Automated investing with the guidance of an experienced
financial advisor.
May-2016 honestdollar.com
Honest Dollar
(Austin, 2014)
goldmansachs.
com
Platform for managing 401(K) accounts
Formation 8, Core Innovation Capital, Expansive VC
$3M
25
Major Acquisitions in last one year

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
26
Contents

May 2017Tracxn BlueBox : Robo Advisors
350+ companies in the sector, 95 funded in last 5 years, $620M invested in 2016/17
27

Top Business Models by Funding
$1.3B
$126M
0
280
560
840
1120
1400
Execution Platform Enablers
TotalFundingin($M)
28
Avg. Age Jan-14 Jan-12
#Cos. 258 50
Betterment Vestmark
Personal Capital AdvisorEngine (Vanare)

Robo Advisors – June 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.29
Execution Platform – Business Model Description

Execution Platform – Key Trends
30

Execution Platform – Most Funded Companies

Enablers – Business Model Description

Enablers – Key Trends
34

Enablers – Most Funded Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
36
Contents

Interesting Unfunded Companies
Company Overview Business Model
rebalance-ira.com
Rebalance IRA
(2012, Palo Alto)
Automated investment for retirement savings
Execution Platform > Full Stack Investment
Platform > Retirement Planning
assetbuilder.com
AssetBuilder
(2006, Plano)
A financial advisory platform with ready portfolio templates
Platform
robobanking.in
Robobanking
(2016, Mumbai)
Robo-advisory platform allowing access to direct mutual funds
Platform
upraise.in
Upraise Labs
(2015, Delhi)
Robo-advisory to invest in direct plans
Platform
polarisportfolios.com
Polaris Portfolios
(2015, Wellesley)
Automated investment platform replicating investment approach and
styles long term investors.
Platform > Mirror Investment
misskaya.com
Miss Kaya
(2016, Singapore)
Financial education and Robo-Advisor platform focused on women.
Platform
saveabhi.com
SaveAbhi
(2015, Gurgaon)
Micro savings app Execution Platform > Full Stack Investment
Platform > Micro-Investing
worthfm.com
WorthFM
(2015, Philadelphia)
Investment platform for women. Execution Platform > Full Stack Investment
Platform
Curated list of companies by the sector analyst are defined as Interesting

Interesting Unfunded Companies

Interesting Seed Companies

Interesting Series A Companies

Interesting Series B Companies

Interesting Late Stage Companies

Top Funded Deadpooled Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
47
Contents

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Execution Platform – Most Funded Companies Sub Sector Understand Link
Enablers – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link
48

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
50
Contents

Robo Advisors – List of Companies
Execution Platform Enablers
95 FUNDED COMPANIES AND 213 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS

Execution Platform (1/33)
Total
Funding
paytm.com
Personal Capital
(2009, Redwood City)
Technology-augmented human advice platform
Institutional Venture Partners, Venrock, Silicon Valley Bank, Correlation
Ventures, Crosslink Capital, BlackRock, Jump Capital partners, USAA, BBVA
Ventures, Corsair Capital, IGM Financial, Jump Capital, Propel Venture
Partners
Advisor Assisted Platforms $177M
SigFig
(2011, San Francisco)
Online investment advice
Union Square Ventures, UBS, Bain Capital Ventures, DCM Ventures,
Comerica, Bain Capital, Eaton Vance, New York Life Insurance, Nyca
Partners, Santander InnoVentures
WealthSimple
(2014, Toronto)
Online investment manager.
Power financial, Impression Ventures
Advisor Assisted Platforms $31.9M
MoneyFarm
(2011, Milan)
Online investment platform
Annapurna Ventures, Principia SGR, Allianz, Jupiter Partners, United
Ventures, Cabot Square
FundsIndia
(2008, Chennai)
Online investment platform for mutual funds & other financial products
Inventus Capital Partners, Foundation Capital, Faering Capital
MyUniverse
(2012, Mumbai)
Web & mobile based personal finance management platform
IFC
WealthBar
(2012, Vancouver)
Online financial advisor
Full Stack, Nicola Wealth
Go to BM List >> Enablers

Total
Funding
paytm.com
5nance
(2010, Mumbai)
Financial planning and management tool
Indexa Capital
(2015, Madrid)
Automated investment manager.
FIDES Capital Partners, Perennius, Viriditas Ventures, Luis M. Viceira
Goalwise
(2015, Delhi)
Goal-based investing platform
Clover
(2014, Melbourne)
Automated investment advice platform.
Equip Super
WealthApp
(2016, Bangalore)
Investment advisory platform
Advisor Assisted Platforms $440.5K
Jrjia
(2013, Beijing)
Mobile based wealth management platform
Taishan Invest
Advisor Assisted Platforms
Iron Peak Advisors
(2014, Roseville)
Tech-enabled, flat fee investment advisory firm.
Laveda
(2014, Sunnyvale)
Automated stock trading for retail investors
Plug and Play Tech Center

Total
Funding
paytm.com
ArthaYantra
(2007, Hyderabad)
Web-based platform for personal finance planning
WFA Global Investments
Zhong Lu
(2006, Shenzhen)
Online advisory and distributor platform
Midas
(2015, Frankfurt Am Main)
Personal finance tool offering online investment advice.
TrueMindCapital
(2014, Delhi)
Online platform to invest in direct mutual fund schemes
Wela
(2013, Atlanta)
Automated investment platform with a human advisor
RoboAdviso
(2016, Gurgaon)
Mutual fund robo-Advisory platform
MySIPOnline
(2015, Jaipur)
Online platform for SIP investments
Coverion
(2017, Munich)
Investment platform for retirement planning

Enablers (1/7)
Total
Funding
paytm.com
Zenith One
(2016, London)
Robo advisor for financial advisors to onboard and advice clients
Startupbootcamp
Client Onboarding
Finbotx
(2015, Zurich)
Investment onboarding, risk analytics and robo-advice solution.
Client Onboarding
Vestmark
(2001, Boston)
Wealth management technology platform for broker-dealers and
financial institutions
Summit Partners, Blue Chip Venture, Hub Angels Investment Group, Green
D Ventures
Portfolio Management $52.5M
Fincast
(2015, Sydney)
White label robo platform for advisors.
Portfolio Management
(2014, New York City)
Wealth management platform for financial advisors
WisdomTree
White Label Platform $24.3M
Jemstep
(2008, Los Altos)
White label investment management solutions for advisors.
Caleo Capital
White Label Platform $15M
Tamarac
(2000, Seattle)
Software tools for RIAs.
Trizic
(2014, San Francisco)
Robo-Advisory solutions for investment advisors.
Commerce Ventures, Broadhaven Capital Partners, Freestyle Capital,
Operative Capital
Execution
Platform
<< Go to BM List

Enablers (2/7)
Execution
Platform
<< Go to BM List

Enablers (3/7)
Execution
Platform
<< Go to BM List

Enablers (4/7)
Execution
Platform
<< Go to BM List

Enablers (5/7)
Execution
Platform
<< Go to BM List

Enablers (6/7)
Execution
Platform
<< Go to BM List

Enablers (7/7)
Execution
Platform
<< Go to BM List

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
92
Contents

Team
93
Rohit Kothari
Lead Analyst – Fintech
Tarun Bansal
Lead Analyst – Fintech

Any and all information either accessed from the website www.tracxn.com or having otherwise originated from Tracxn Technologies Private Limited including but not limited to the
information contained herein ("Data") is the sole property of Tracxn Technologies Private Limited (hereinafter "Tracxn"). You shall not recirculate, distribute, transmit, publish, or sell
the Data or any portion thereof in any form or by any means, either for commercial or non-commercial use, or permit any third party to use or distribute the Data or any portion
thereof; to any other party, except with the prior written consent of Tracxn. You may however incorporate insubstantial portions, extracts, abstracts or summaries from the Data into
analysis, presentations or tools for your customers or for your internal use, so long as Tracxn is clearly and visibly identified as the source of information.
Further information please refer to our Terms of Use at www.tracxn.com Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Tracxn Research - Robo Advisors Report, June 2017

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Tracxn Research - Robo Advisors Report, June 2017

Similar to Tracxn Research - Robo Advisors Report, June 2017 (20)

More from Tracxn

More from Tracxn (20)

Recently uploaded

Recently uploaded (20)

Tracxn Research - Robo Advisors Report, June 2017