Tracxn Research - Online Gifting Report, May 2017

Online Gifting – May 2017 Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.
Tracxn
World’s Largest Startup Research Platform
2

Contents
Topic Page No.
Scope of Report 04
Entrepreneur Activity 06
Investment Trend 12
Who is Investing 23
Exit Outlook - IPO, Acquisitions 27
Sub Sector Analysis 30
Interesting Companies 41
Useful Links 51
Company List 54
Team 240
3

Sector Overview
Scope of report
Feed definition
Consumer facing online platforms that enable users to buy gifts across various categories such as greeting cards, flowers,
confectionery, accessories, experience gifting and more. It also covers online platforms that enable creation and sharing of
gift registries and gift recommendation platforms that provide gifting ideas.
Primary inclusions in this feed
Online companies which provide a platform to buy/sell gift cards, flowers, merchandise, greeting cards, and more.
Online gift
registries and gift recommendation platforms are also included in this feed.
Primary exclusions from this feed
Horizontal e-commerce players such as Amazon, which provides gift items on its platform, SaaS platforms enabling gifting
and offline first companies. Gifting enablers, gift card distributors, and manufacturers have also been excluded
The scope of this report includes equity as well as debt funding received by the companies.
Disclaimer: The information and data in the report is based on global developments tracked in the sector till April 27, 2017. This is to categorically state that any events
and relevant developments after the said date will not reflect in the report.
4

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
5
Contents

89
111
148
183
204
266
81
0
60
120
180
240
300
2010 2011 2012 2013 2014 2015 2016
#ofCompanies
YoY – Number of companies founded
6
My 1st Years Stockpile The Bouqs Company Raise Bloomon FLOWERBX Kiiah
BloomNation CleverCards Liwushuo Roseonly Easy Flower Blueprint Registry PressieMe

Large Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
21 May-2013 7
E-Commerce > Florist's > B2C > Retail >
Subscription
$108M
Bouqs
2012 , Venice
143 Sep-2011 27 Registries > Horizontal $21M mygiftsprite.com
giftsprite
20014, Gardner
82 Sep-2011 33
E-Commerce > Gift Cards > Retail >
Digital
$50M gratafy.com
Gratafy
2012, Seattle
82 Jun-2011 17 E-Commerce > Horizontal > Marketplace $70M snappysapp.com
Snappy Gifts
2015, San Francisco
23 Jun-2011 5
Physical
$11M giftcard.com
Gift Card
2005, Dallas
59 Nov-2010 14 E-Commerce > Greeting Cards > Physical $32M clevercards.com
CleverCards
2011, Dublin
44 Jul-2010 13 E-Commerce > Greeting Cards > Digital $43M kudoboard.com
Kudoboard
2015, New Orleans
42 Jul-2010 5
E-Commerce > Florist's > B2C >
Marketplace
$21M
BloomThat
2012, San Francisco
7

Large Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
286 Jun-2010 38 E-Commerce > Horizontal > Retail $46M mancrates.com
Man Crates
2011, Redwood City
39 Jan-2010 11 Registries > Wedding $75M zola.com
Zola
2013, New York City
34 Jan-2010 10
Digital+Physical
$44M giftcardlab.com
CardLab
2004, Addison
58 Feb-2008 9 E-Commerce > Experiences $4M limeandtonic.com.au
Lime&Tonic
2010, Sydney
244 Apr-2006 30 E-Commerce > Florist's > B2C > Retail $226M
Tinggly
2014, London
8

Niche Upcoming Sectors
# of Companies
Founded
Average
Age
# of Companies
Funded
Business Model
Total
Funding
Example
12 Sep-2012 3
E-Commerce > Gift Cards > Marketplace >
Pre-owned cards
$87M raise.com
Raise
2013, Chicago
10 Sep-2010 3
Digital+Physical > Pre-owned cards
$35M plasticjungle.com
Plastic Jungle
2006, San Mateo
4 Sep-2009 1
E-Commerce > Florist's > B2B >
Marketplace
$12M
Easy Flower
2014, Beijing
9

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
10
Contents

YoY – Number of Rounds and Total Funding
$1M
$24M
$34M $34M $39M
$66M
$351M
$200M
$148M
3
12
14
28
41
57
49
69
41
0
16
32
48
64
80
0
80
160
240
320
400
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofRounds
FundingAmountin($M)
12

YoY – Number of Rounds by Stage
14
24
42
30 32
21
10
9
12
13
29
11
2
3
1
1
2
0
14
28
42
56
70
2011 2012 2013 2014 2015 2016
#ofRounds
Seed Early Late
13

YoY – Funding by Stage
$11M $7M
$20M $12M $16M $10M
$11M $23M
$46M
$44M
$182M
$53M
$9M
$2M
$10M
$54M
0
50
100
150
200
250
2011 2012 2013 2014 2015 2016
TotalFundingin($M)
Seed Early Late
14

Average Ticket Size – Early Stage
$1.3M $0.4M
$0.7M $0.6M $0.7M $0.8M
$2.0M $2.5M
$6.0M
$4.4M $4.3M $4.5M
$1.6M
$10.0M $10.0M
$1.9M
$22.7M
$10.8M
0.0
5.0
10.0
15.0
20.0
25.0
2011 2012 2013 2014 2015 2016
FundingAmountin($M)
Seed Series A Series B
15

Company
Funding
Amount
Round
Name
Date Investors
roseonly.com.cn
Roseonly
(Guangzhou, 2013)
$29M Series C Apr-2016 CGP Investment, Echo Capital
zola.com
Zola
(New York City, 2013)
$25M Series C Dec-2016
Lightspeed Venture Partners, Comcast Ventures, Canvas Ventures, Thrive
Capital, BBG Ventures, Female Founders Fund
thebouqs.com
The Bouqs Company
(Marina Del Rey, 2012)
$24M Series C Jan-2017
Partech Ventures, NextEquity Partners, Azure Capital Partners, KEC Ventures,
Quest Venture Partners
bloomon.nl
Bloomon
(Amsterdam, 2014)
$23M Series B Feb-2017 Fortino, Inkef Capital, Partech Ventures
flowerplus.cn
Flower Plus
(Shanghai, 2013)
$10M Series A May-2016 NewMargin Ventures, Telescope Chain Investment, Guanghe VC
zeek.me
Zeek
(Tel Aviv, 2013)
$10M Series B Jul-2016
Scale Up Venture Capital, Blumberg Capital, Qualcomm, FJ Labs, Emery Capital,
Radiant Venture Capital, IAngels, Target Global
urbanstems.com
UrbanStems
(Washington D.C., 2013)
$7M Series A Apr-2016
Swan & Legend Venture Partners, Middleland Capital, NextGen Venture
Partners, Interplay Ventures
my1styears.com
My 1st Years
(London, 2010)
$6M Series A Jan-2017 Beringea, Hargreave Hale
16
Top investments in last one year

Company
Funding
Amount
Round
Name
Date Investors
lovepopcards.com
LovePop Cards
(Boston, 2014)
$6M Series A Nov-2016 Undisclosed
bloomandwild.com
Bloom & Wild
(London, 2013)
$5M Series A Feb-2017 MMC Ventures, Burda Principal Investments
giftagram.com
Giftagram
(Toronto, 2013)
$3M Seed Apr-2016 Undisclosed
clevercards.com
CleverCards
(Dublin, 2011)
$3M Series A Apr-2016 Delta Partners Group, Enterprise Ireland
bouxtie.com
Bouxtie
(Palo Alto, 2014)
$3M Series A Dec-2016 Keiretsu Capital
indiangiftsportal.com
Indian Gifts Portal
(Lucknow, 1999)
$2M Series A Oct-2016 Undisclosed
flowerbx.com
FLOWERBX
(London, 2015)
zhongaihua.com
Zhongaihua
(Wuhan, 2013)
$2M Series A May-2016 Undisclosed
17

Company
Funding
Amount
Round
Name
Date Investors
blueprintregistry.com
Blueprint Registry
$1M Seed Nov-2016 Undisclosed
bergamotte.com
Bergamotte
(Paris, 2015)
$1M Seed Jun-2016 360 Capital Partners
flowerbx.com
FLOWERBX
(London, 2015)
tribute.co
Tribute
(Brooklyn, 2013)
$1M
Convertible
Debt
Aug-2016 Undisclosed
bloomthis.co
BloomThis
(Kuala Lumpur, 2015)
$600K Seed Mar-2017 REAPRA
giftagram.com
Giftagram
(Toronto, 2013)
$550K Seed Dec-2016 Undisclosed
floom.com
Floom
(London, 2015)
$486K
Equity
Crowdfunding
Apr-2017 Crowdcube
giftxoxo.com
Giftxoxo
(Bangalore, 2012)
$450K Seed Oct-2016 Mahindra Holidays & Resorts India
18

Company
Funding
Amount
Round
Name
Date Investors
eastereggapp.com
Easter Egg
(Bangalore, 2015)
$400K Seed Mar-2017 Undisclosed
ecoflower.com
Eco Flower
(Ogden, 2013)
$400K Angel Nov-2016 Undisclosed
weddingwishlist.com
Wedding Wishlist
(Chennai, 2012)
$297K Angel Jul-2016 Undisclosed
huasongart.com
Huasongart
(Shenzhen, 2015)
$230K Angel Apr-2016 Undisclosed
goswych.com
Swych
(Plano, 2015)
$200K Seed Nov-2016 Undisclosed
leblum.com
Leblum
$120K Seed Jun-2016 Techstars
Blueprint Registry
$118K Seed Jun-2016 Techstars
printcious.com
Printcious
(Klang, 2015)
$112K Seed Nov-2016 Cradle Fund
19

Company
Funding
Amount
Round
Name
Date Investors
feli.gift
Feli
(Utrecht, 2014)
$16K Seed Jan-2017 Startupbootcamp
4gifters.com
4Gifters
(Milan, 2014)
Undisclosed Seed Sep-2016 eBay
aqsay.com
Aqsay
(Beijing, 2014)
Undisclosed Angel Jun-2016 Undisclosed
cheersoye.com
CheersOye
(Mumbai, 2014)
Undisclosed Angel Sep-2016 Undisclosed
fboys.cn
Fboys
(Hangzhou, 2015)
Undisclosed Angel Aug-2016 Undisclosed
harbortouch.com
Harbortouch POS
(Allentown, 1999)
Undisclosed Series A Jun-2016 Searchlight Capital
leblum.com
Leblum
Undisclosed Seed Jun-2016 Right Side Capital Management
mentalhappy.com
MentalHappy
(Las Vegas, 2016)
Undisclosed Seed Feb-2017 MergeLane
20

Funnel view of Sector
Percent of
Previous
19%
26%
42%
57
16
30
72
277
1464
0 320 640 960 1280 1600
M&A & IPO
Late
Series B
Series A
Funded
Founded
# of Companies
21

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
22
Contents

Most Active Investors in Sector
7
5 5 5
4 4 4 4
3 3
0
2
3
5
6
8
Y Combinator 500 Startups Sequoia
Capital
Techstars Kima
Ventures
Right
Side Capital
Management
SV Angel Western
Technology
Investment
First Round
Capital
Forerunner
Ventures
TotalNumberofCompanies
23
BloomThat gyft RedEnvelope LovePop Cards Vouchr LovePop Cards BloomThat Plastic Jungle Plastic Jungle Zola
GiftRocket BloomThis Liwushuo Blueprint Registry Wedoogift Blueprint Registry Sincerely BloomThat BloomThat BloomThat

Where are Top Investors investing
Y
Combinator
500
Startups
Sequoia
Capital
Techstars
Kima
Ventures
Right Side
Capital
Management
SV Angel
Western
Technology
Investment
First
Round
Capital
Forerunner
Ventures
E-Commerce
BloomThat,
GiftRocket,
Spark Gift
gyft,
BloomThis
RedEnvelop
e, Stockpile,
Karma
LovePop
Cards,
Leblum,
Instagift
Wedoogift,
Treatful, La
Petite
Attention
LovePop Cards,
Leblum
BloomThat,
Sincerely,
Cardpool
Plastic Jungle,
BloomThat,
santa.com
Plastic
Jungle,
BloomThat,
Sincerely
BloomThat
Registries RegistryLove
Uniko,
Wanderable
, TRULY
Experiences
Blueprint
Registry
Blueprint
Registry
Zola
Gift
Recommendation
Liwushuo Wantful
24

Top Investor by Stage of Entry
Bessemer Venture Partners 2
Shasta Ventures 2
Andrew Wright
Azure Capital Partners
BBG Ventures
Battery Ventures
Bay Partners
BayBG
Blumberg Capital
Canvas Ventures
Accel Partners
Advance
Allen and Buckeridge
Azure Capital Partners
BBG Ventures
Bay Partners
CGP Investment
Camelot Venture Group
Canvas Ventures
Citi
Seed Series A Series B Later Stage
First Round Capital 3
Sequoia Capital 3
Forerunner Ventures 2
Harrison Metal 2
Polaris Partners 2
Spark Capital 2
Western Technology
Investment
2
94bits
A-Grade Investments
Acorn Ventures
Y Combinator 6
500 Startups 4
SV Angel 3
Start-Up Chile 3
Techstars 3
Amplify 2
Founder Collective 2
GMPVC 2
Rothenberg Ventures 2
Startupbootcamp 2
25

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
26
Contents

Date Company Acquirer
Deal
size
Overview
Total
Funding
Jan-2017 ecoflower.com
Eco Flower
(Ogden, 2013)
JW Capital
Online retailer of wood carved flowers
Daymond John
$400K
Dec-2016 ma-carte-cadeau.com
Ma Carte Cadeau
(Paris, 2012)
I Feel Goods
Online marketplace for gift cards
Nov-2016 personalizationmall.com
PersonalizationMall.com
(Chicago, 1998)
Bed Bath &
Beyond
$190M
Online gifting retail shop
Nov-2016 spafinder.com
Spafinder
Black Hawk
Network
Provides spa, wellness and beauty gift cards
Jun-2016 getslide.com
Slide
Raise
App based platform for digital gift cards
Expansion Venture Capital, FinTech Collective
Jun-2016 sparkgift.com
Spark Gift
(San Francisco, 2015)
Stockpile
Platform for gifting stocks, bonds, and index funds
Y Combinator
$120K
27
Major Acquisitions in last one year

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
28
Contents

April 2017Tracxn BlueBox : Online Gifting
Cumulative funding in the sector
1350+ companies in the sector, 178 funded in last 5 years, $208M invested in 2016/17
Most Active Investors: Y Combinator, 500 Startups, Sequoia Capital, SV Angel, Techstars
E-COMMERCE
Gift Cards
Raise
(2013, $74M)
Horizontal
RedEnvelope
(1999, $64M)
Greeting Cards
JibJab
(1999, $18M)
Florist’s
Roseonly
(2013, $49M)
Corporate Gifts
BravoGifts.com
(1999, $27M)
Confectionery
Incake
(2012, $3M)
$675M
REGISTRIES
Wedding
Zola
(2013, $41M)
Horizontal
MyRegistry.com (2005,
$9M)
$94M GIFT RECOMMENDATION
Algorithmic
Giveter Gifts
(2012, $500K)
Content Based
Liwushou
(2012, $33M)
$42M EXPERIENCE GIFTING
Lime&Tonic
(2010, $3M)
$3M
30

Top Business Models by Funding
$680M
$96M
$42M
0
160
320
480
640
800
E-Commerce Registries Gift Recommendation
TotalFundingin($M)
Avg. Age Sep-09 Apr-09 Feb-13
31
# Cos. 1167 184 70
Raise Zola Liwushuo
RedEnvelope WeddingChannel Wantful

E-Commerce – Business Model Description
Online platforms for buying gifts across various categories such as products, accessories, gift cards, greeting cards, flowers,
confectionery, and more
Horizontal Florist's Gift Cards Greeting Cards
Online platforms that
enable individuals,
companies and
merchants to order
flowers
Online platform that let
users buy/sell
digital/physical gift
cards
enable users to send
digital/physical
greetings cards.
Online platform for
buying gifts across
various product
categories, gift cards,
greeting cards,
personalized products
and more.

254
193
115
79
38
55
28
0
10
20
30
40
50
60
0
50
100
150
200
250
300
Florist's GiftCards Horizontal GreetingCards
#FundedCompanies
Fundingin$M
BM wiseInvestment
57
23
33
25
61
92
2
8
12 23
21
26 55
40
33
50
0
10
20
31 30
40
50
60160
140
120
100
80
60
40
20
0
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofRounds
Fundingin$M
YoY – Total Funding and No of Rounds
152
349
294
117
68
41 36 31 27
United
States
India United Singapore Australia
Kingdom
China Canada Germany
Distribution of Companies acrossCountries
27
47
71
82
115
134
160
219
65
2008 2009 2010 2011 2012 2013 2014 2015 2016
YoY – No. of Companies Founded
E-Commerce - Key Trends
33

Company Overview Business Model
Funding
Amount
raise.com
Raise
(2013, Chicago)
P2P used Gift Card Marketplace
Accel Partners, Bessemer Venture Partners, NEA, LISTEN
E-Commerce > Gift Cards >
Marketplace > Pre-owned cards
$74M
redenvelope.com
RedEnvelope
(1999, San Diego)
RedEnvelope is an e-commerce marketplace for gifts
Sequoia Capital, Madison Dearborn Partners, Blue Chip Venture, Weston Presidio,
Camelot Venture Group, Phillips Smith Specialty Retail Group, Atrium Capital
E-Commerce > Horizontal >
Marketplace
$64M
roseonly.com.cn
Roseonly
(2013, Guangzhou)
Online high-end flower vendor
Accel Partners, IDG Capital Partners, Tencent, Trends Group, CGP Investment, Echo
Capital
Retail
$49.4M
thebouqs.com
The Bouqs Company
(2012, Marina Del Rey)
Online cut-to-order florist
OurCrowd, Plug and Play Tech Center, Partech Ventures, Tech Coast Angels, Quest
Venture Partners, Azure Capital Partners, SGVC, KEC Ventures, Telegraph Hill Capital,
Amplify, Wavemaker Partners, Draper Associates, Enspire Capital, NextEquity Partners,
Robert Herjavec
Retail > Subscription
$44.8M
proflowers.com
ProFlowers
(1998, San Diego)
Shop and send flowers E-Commerce > Florist's > B2C >
Retail
$35M
bravogifts.com
BravoGifts.com
(1999, San Francisco)
Corporate incentive programs and business gifts
Menlo Ventures, DCM Ventures, Sprout Group
E-Commerce > Corporate Gifts $27M
bloomon.nl
Bloomon
(2014, Amsterdam)
Subscription based flower delivery services
Partech Ventures, Inkef Capital, Fortino
$27M
plasticjungle.com
Plastic Jungle
(2006, San Mateo)
Gift card exchange platform
First Round Capital, Redpoint Ventures, Shasta Ventures, Citi, Harrison Metal, Western
Technology Investment, Jafco Ventures, Bay Partners
Digital+Physical > Pre-owned cards
$23.4M
34
E-Commerce – Most Funded Companies

Registries – Business Model Description
Online platforms that enable creation and sharing of registries for the wedding, events, and other occasions
Horizontal Wedding Travel
enable creation and
sharing of gifting
registry for various
occasions, weddings,
travel and more
enable creation and
sharing of wedding gift
registries
enable creation and
sharing of travel gift
registries

Registries – Key Trends
$1M $1M $20K
$10M
$6M $5M
$3M
$11M
$27M
1
3
1
4
8 8
6
9
6
0
2
4
6
8
10
0
6
12
18
24
30
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofRounds
FundingAmountin($M)
YoY – Total Funding and No. of Rounds
6 6
11
20
18
30 30
25
10
0
7
14
21
28
35
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofCompaniesFounded
77
16 15 15
9 6 4 4
0
18
36
54
72
90
United
States
India Australia United
Kingdom
Canada Italy Brazil France
#ofCompanies
Distribution of Companies across Countries
$75M
$21M
$0.1M
11
27
1
0
6
12
18
24
30
0
16
32
48
64
80
Wedding Horizontal Travel
#ofFundedCompanies
FundingAmountin($M)
BM wise Investment

Registries – Most Funded Companies
Funding
Amount
zola.com
Zola
(2013, New York City)
Wedding registry and gifts marketplace
Lightspeed Venture Partners, Thrive Capital, Comcast Ventures, Forerunner Ventures,
Canvas Ventures, Female Founders Fund, BBG Ventures, Kevin Ryan
Registries > Wedding $40.9M
weddingchannel.com
WeddingChannel
(1996, Los Angeles)
Online marketplace for wedding services and gift registry
Amazon, Goldman Sachs, KPCB, Trinity Ventures, RRE Ventures, Advance, MacAndrews &
Forbes, Merrill Lynch, MSD Capital, Clearstone Venture Partners
myregistry.com
MyRegistry.com
(2005, Lee)
Online gift registry for gift-giving occasions
Quantum Ventures
Registries > Horizontal $9M
wantster.com
Wantster
(2009, Toronto)
Online gift registry
Evanov Communications
addwish.com
addwish
(2009, Copenhagen)
Wishlist tool for consumers and retailers
Sunstone
Registries > Horizontal $1.8M
Blueprint Registry
Online wedding registry
Techstars, TEEC Angel Fund, Right Side Capital Management
wishpot.com
Wishpot
(2006, Seattle)
Online wishlist and wedding registry
H-FARM Ventures, Monster Venture Partners
giftiki.com
Giftiki
Social gifting registry
Crosslink Capital, Gold Hill Capital, Transmedia Capital, The Brandery, Draper Associates

Gift Recommendation – Business Model
Description
Online platforms that provide gift recommendations and suggestions.
.
Content Based Algorithmic Social
Online gift recommendation
platforms that provide
content based
recommendations
Online platforms that provide
gift ideas based on users'
inputs such as recipient’s age,
relationship with the user,
occasion and more
Online platforms that provide
recommendations based on
the users' and intended
recipients data available on
social platforms and through
personal narratives
Conversational
Online chat-based gift
recommendation platforms

Gift Recommendation – Key Trends
$6M
$3M $4M
$30M
$0.2M
3
4
2
4
1
0
1
2
3
4
5
0
7
14
21
28
35
2012 2013 2014 2015 2016
#ofRounds
FundingAmountin($M)
YoY – Total Funding and No. of Rounds
3
2
3
4
11
13
11
17
6
0
4
7
11
14
18
2008 2009 2010 2011 2012 2013 2014 2015 2016
#ofCompaniesFounded
20
8 8
5 5
4
3
2
0
5
10
15
20
25
United
States
India United
Kingdom
China Singapore Italy Brazil Australia
#ofCompanies
Distribution of Companies across Countries
$33M
$9M
$0.1M $50K
4
7
2 2
0
2
3
5
6
8
0
7
14
21
28
35
Content Based Algorithmic Conversational Social
#ofFundedCompanies
FundingAmountin($M)
BM wise Investment

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
40
Contents

Interesting Unfunded Companies
mygiftsprite.com
giftsprite
(20014, Gardner)
Mobile-based gift registry platform
Registries > Horizontal
zankyou.com
Zankyou
(2008, Madrid)
Online wedding registry and website builder
Registries > Wedding
ameliste.fr
Ameliste
(2006, Boulogne-
billancourt)
Online wedding gift registry and associated services provider
mygiftie.com
Giftie App
(2014, Chicago)
Local digital currency
E-Commerce > Gift Cards > Marketplace
kapruka.com
Kapruka
(2003, Lexington)
Online retailer of gifts
E-Commerce > Horizontal > Retail
centz.net
Centz
(2015, Chicago)
Online marketplace for used gift cards E-Commerce > Gift Cards > Marketplace > Pre-owned
cards
snappysapp.com
Snappy Gifts
Mobile -based marketplace for gifts
E-Commerce > Horizontal > Marketplace
kudoboard.com
Kudoboard
(2015, New Orleans)
Online platform for group greeting cards
E-Commerce > Greeting Cards > Digital
Curated list of companies by the sector analyst are defined as Interesting

Interesting Unfunded Companies
fromme.lv
FromMe
(2016, Riga)
Online marketplace for gift cards
E-Commerce > Gift Cards > Marketplace
giftzapp.com
GiftZapp
(2013, Bangalore)
Smartphone App for Giving, Receiving and Swapping Gifts
E-Commerce > Horizontal > Marketplace

Total
Funding
mancrates.com
Man Crates
(2011, Redwood City)
Personalized gifting platform for men
Rothenberg Ventures, Tekton Ventures, Sovereign Capital, Sovereign's
Capital, Corazon Capital
E-Commerce > Horizontal > Retail $3.1M
43
Interesting Seed Companies

Total
Funding
raise.com
Raise
(2013, Chicago)
P2P used Gift Card Marketplace
Accel Partners, Bessemer Venture Partners, NEA, LISTEN
E-Commerce > Gift Cards >
Marketplace > Pre-owned cards
$74M
bloomon.nl
Bloomon
(2014, Amsterdam)
Subscription based flower delivery services
Partech Ventures, Inkef Capital, Fortino
$27M
iishang.com
Aishang Xianhua
(2008, Shanghai)
On-demand flower delivery
Shanghai Zhonglu Group, ZSVC, Newsion Venture Capital, Prime Mont
Capital
Retail
$16.3M
easyflower.com
Easy Flower
(2014, Beijing)
B2B platform between flower growers and florists
ZhenFund, Shunwei Capital Partner, SIG China, Iheima, ZhenShun Fund,
Yuan Jing capital
E-Commerce > Florist's > B2B >
Marketplace
$12M
pinnatta.com
Pinnatta
(2011, Sunnyvale)
A platform for sending digital greetings card via messaging
Odyssey Venture Partners, i-Free, Lebara, PJ Tech Catalyst, Andrew
Wright
E-Commerce > Greeting Cards >
Digital
$5.1M
44
Interesting Series B Companies

Total
Funding
thebouqs.com
The Bouqs Company
(2012, Marina Del Rey)
Online cut-to-order florist
OurCrowd, Plug and Play Tech Center, Partech Ventures, Tech Coast
Angels, Quest Venture Partners, Azure Capital Partners, SGVC, KEC
Ventures, Telegraph Hill Capital, Amplify, Wavemaker Partners, Draper
Associates, Enspire Capital, NextEquity Partners, Robert Herjavec
$44.8M
zola.com
Zola
Wedding registry and gifts marketplace
Lightspeed Venture Partners, Thrive Capital, Comcast Ventures,
Forerunner Ventures, Canvas Ventures, Female Founders Fund, BBG
Ventures, Kevin Ryan
45
Interesting Late Stage Companies

Total
Funding
bravogifts.com
BravoGifts.com
Corporate incentive programs and business gifts
Menlo Ventures, DCM Ventures, Sprout Group
E-Commerce > Corporate Gifts $27M
wantful.com
Wantful
Personalized e-commerce for gift giving
Greylock Partners, Polaris Partners, Harrison Metal, Red Swan Ventures,
Forerunner Ventures
Gift Recommendation >
Algorithmic
$5.5M
thepresent.co
ThePresent
(2013, London)
Online platform for curated gifting products
Goldman Sachs
Gift Recommendation >
Algorithmic
$2.4M
basha.com.cn
Basha
(2005, Beijing)
Online gift store
Sequoia Capital, Tuspark Ventures
E-Commerce > Horizontal >
Marketplace
$2.3M
bdayteam.com
Bday
(2010, Kfar Saba)
Online social group gifting platform
Tel-Ad Electronics
E-Commerce > Horizontal > Retail $2M
yougift.com
YouGift
Platform for sending digital gift and greeting cards
Eureka Capital Management
E-Commerce > Greeting Cards >
Digital
$1.2M
gtrot.com
gtrot
(2009, Chicago)
Online retail platform for gifting
Lightbank
E-Commerce > Horizontal > Retail $1.1M
lottay.com
lottay
Online gifting registry
DFJ Frontier
Registries > Horizontal $675K
46
Top Funded Deadpooled Companies

Total
Funding
giftery.in
Giftery
(2011, Mumbai)
Online eVoucher gifting service
Blume Ventures
Digital
$300K
finnay.com
finnay
(2013, Helsinki)
Mobile and online platform to buy gifts E-Commerce > Gift Cards > Retail >
Digital
$263K
huasongart.com
Huasongart
(2015, Shenzhen)
Online flowers service platform with a monthly subscription model E-Commerce > Florist's > B2C >
$230K
dollopapp.com
Dollop
(2013, Cleveland)
App based voucher gifting platform E-Commerce > Gift Cards > Retail >
Digital
$230K
cyber-gifts.com
Cyber Gifts
(2013, Moscow)
Online platform for digital gifts and gift cards E-Commerce > Gift Cards > Retail >
Digital
$100K
myperfectgift.com
MyPerfectGift
(2008, Napa)
joyfu.us
Joyfu
(2012, Sao Paulo)
Social gifting e-commerce platform
Wayra
E-Commerce > Horizontal > Retail $50K
agiftidea.com
agiftidea.com
(2012, )
Social gifting platform
Gift Recommendation > Social $50K
47

Total
Funding
foldees.com
Foldees
(2007, Petaling Jaya)
Designer created greeting cards E-Commerce > Greeting Cards >
Physical
$40K
giftlauncher.com
GiftLauncher
(2014, Manila)
Online registry for fulfilling wishlists
Kickstart Ventures, Proudcloud
myeventsmart.com
myeventsmart
(2010, Midvale)
instagarage.com
Instagarage
(2007, New Orleans)
GIft card aggregator E-Commerce > Gift Cards > Retail >
Digital
$25K
hacemeunregalo.com
HacemeUnRegalo.com
(2013, Buenos Aires)
Online gifting wishlist
giftme.de
GiftMe
(2011, Berlin)
App based platform which enables users to give digital gifts
Startupbootcamp
silveria.in
Silveria
(2015, Noida)
Online platform to gift silver products.
Seedx
E-Commerce > Accessories
troopto.com
Troopto
(2014, Santa Monica)
Online gift cards gifting platform
Start Co
Digital
48

Total
Funding
Clink
(2013, Newcastle Upon
Tyne)
Online gifting platform
Potential VC
E-Commerce > Horizontal > Retail
tulipia.com
Tulipia
(2013, River Forest)
Online retail gift shop for flower
Inception Capital
Retail
registrylove.com
RegistryLove
(2012, Cupertino)
Y Combinator
dropgifts.com
DropGifts
Social gift sending service
T-Venture, Eventures
Digital
regaalo.com
Regaalo
(2011, Hampshire)
Platform to send gifts from local and online merchants E-Commerce > Gift Cards > Retail >
Digital
giftcannon.com
GiftCannon
(2011, London)
App for instant mobile gifting
1seed
Digital
dropost.it
Dropost
(2011, Tampa)
Location based gifting platform
Gazelle Lab
Digital
wishlist.com.au
wishlist.com.au
(1999, Melbourne)
E-commerce company offering gift registry
J.P. Morgan, Allen and Buckeridge
Registries > Horizontal
49

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
50
Contents

Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Large Upcoming Sectors Entrepreneur Activity Link
Niche Upcoming Sectors Entrepreneur Activity Link
Top investments in last one year Investment Trend Link
Top IPOs in last three years Exit Outlook - IPO, Acquisitions Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
E-commerce – Most Funded Companies Sub Sector Understand Link
Registries– Most Funded companies Sub Sector Understand Link
Gift Recommendation– Most Funded Companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link
51

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
53
Contents

Online Gifting – List of Companies
E-Commerce Registries Gift Recommendation
277 FUNDED COMPANIES AND 1187 UNFUNDED COMPANIES
COVERS THE FOLLOWING SECTORS

E-Commerce (1/150)
Total
Funding
paytm.com
Penless
(2015, Orange County)
Mobile-based gifting platform for personalized gifting
Indian Gifts Portal
(1999, Lucknow)
Online gifting portal
Accessories $2M
Shengri
(2012, Chaoyang)
Mobile app for birthday gifts
Meridian Capital China
Accessories $1.5M
Jooix
(2011, Singapore)
Online store for gifts and accessories
Beacon New Ventures
Accessories $500K
Easter Egg
(2015, Bangalore)
Mobile app for gifting
Accessories $400K
Edora
(2010, Morpeth)
Online retailer of gifts and jewelry
Accessories
Aarav Rakhis
(2014, Jaipur)
Online platform for gifting rakhis
Accessories
Rakhi Gifts To USA
(2014, Champaign)
Online platform for occasion related gifts
Accessories
Go to BM List >> Registries

E-Commerce (2/150)
Total
Funding
paytm.com
Wickcraft n Gifts
(1995, Gladewater)
Provides quality products and gifts for local community
Accessories
Unregiftable
(2016, Seven Mile Beach)
Online gift curation service
Accessories
Jewelsify
(2013, Delhi)
Retail gift shop for Jewelry
Accessories
KubKlub
(2016, Houston)
Online platform for baby toys, gear & gifts
Accessories
Giftter
(2013, Sao Paulo)
Online gifting shop for jewelry and accessories
Accessories
Newby Teas
(2000, London)
Online gifting platform for tea gifting
Accessories
Taylor Gifts
(2009, Paoli)
Online retail platform for accessory gifts and household items
Accessories
We Heart This
(2012, Cape Town)
Designs and sells women gifting accessories
Accessories

E-Commerce (3/150)
Total
Funding
paytm.com
Old World Christmas
(1979, Spokane)
Retailer of Christmas ornaments
Gladstone Investment
Accessories
Gift Gaia
(2012, Singapore)
Online retail shop for gifts
Accessories
Sonia Spencer
(2012, Chesham)
Online retail shop for personalised gifts
Accessories
Everything Dinosaur
(2012, Middlewich)
Online retail shop for dinosaur model and toys
Accessories
The Glitter Pot
(2013, Burgess Hill)
Online retail shop for gifting accessories
Accessories
Binky Boppy
(2013, Singapore)
Online retail shop for gifting accessories
Accessories
pact kart
(2015, Cuttack)
Gifts delivery platform
Accessories
Rakhi Bazaar
(2013, Delhi)
Online retail gift shop for rakhi designs, gifts, and hampers
Accessories

E-Commerce (4/150)

E-Commerce (5/150)

E-Commerce (6/150)

E-Commerce (7/150)

E-Commerce (8/150)

E-Commerce (9/150)

E-Commerce (10/150)

E-Commerce (11/150)

E-Commerce (12/150)

E-Commerce (13/150)

E-Commerce (14/150)

E-Commerce (15/150)

E-Commerce (16/150)

E-Commerce (17/150)

E-Commerce (18/150)

E-Commerce (19/150)

E-Commerce (20/150)

E-Commerce (21/150)

E-Commerce (22/150)

E-Commerce (23/150)

E-Commerce (24/150)

E-Commerce (25/150)

E-Commerce (26/150)

E-Commerce (27/150)

E-Commerce (28/150)

E-Commerce (29/150)

E-Commerce (30/150)

E-Commerce (31/150)

E-Commerce (32/150)

E-Commerce (33/150)

E-Commerce (34/150)

E-Commerce (35/150)

E-Commerce (36/150)

E-Commerce (37/150)

E-Commerce (38/150)

E-Commerce (39/150)

E-Commerce (40/150)

E-Commerce (41/150)

E-Commerce (42/150)

E-Commerce (43/150)

E-Commerce (44/150)

E-Commerce (45/150)

E-Commerce (46/150)

E-Commerce (47/150)

E-Commerce (48/150)

E-Commerce (49/150)

E-Commerce (50/150)

E-Commerce (51/150)

E-Commerce (52/150)

E-Commerce (53/150)

E-Commerce (54/150)

E-Commerce (55/150)

E-Commerce (56/150)

E-Commerce (57/150)

E-Commerce (58/150)

E-Commerce (59/150)

E-Commerce (60/150)

E-Commerce (61/150)

E-Commerce (62/150)

E-Commerce (63/150)

E-Commerce (64/150)

E-Commerce (65/150)

E-Commerce (66/150)

E-Commerce (67/150)

E-Commerce (68/150)

E-Commerce (69/150)

E-Commerce (70/150)

E-Commerce (71/150)

E-Commerce (72/150)

E-Commerce (73/150)

E-Commerce (74/150)

E-Commerce (75/150)

E-Commerce (76/150)

E-Commerce (77/150)

E-Commerce (78/150)

E-Commerce (79/150)

E-Commerce (80/150)

E-Commerce (81/150)

E-Commerce (82/150)

E-Commerce (83/150)

E-Commerce (84/150)

E-Commerce (85/150)

E-Commerce (86/150)

E-Commerce (87/150)

E-Commerce (88/150)

E-Commerce (89/150)

E-Commerce (90/150)

E-Commerce (91/150)

E-Commerce (92/150)

E-Commerce (93/150)

E-Commerce (94/150)

E-Commerce (95/150)

E-Commerce (96/150)

E-Commerce (97/150)

E-Commerce (98/150)

E-Commerce (99/150)

E-Commerce (100/150)

Registries (1/25)
Total
Funding
paytm.com
MyRegistry.com
(2005, Lee)
Online gift registry for gift-giving occasions
Quantum Ventures
Horizontal $8.95M
Wantster
(2009, Toronto)
Evanov Communications
Horizontal $4M
addwish
(2009, Copenhagen)
Wishlist tool for consumers and retailers
Sunstone
Horizontal $1.80M
Giftiki
Crosslink Capital, Gold Hill Capital, Transmedia Capital, The Brandery,
Draper Associates
Horizontal $1.02M
GrupHediye
(2011, Istanbul)
Social Group Gifting Platform
Horizontal $1M
lottay
Online gifting registry
DFJ Frontier
Horizontal $675K
Growish
(2011, Milan)
Online platform for gifting wishlist
Digital Magics
Horizontal $633.71K
WishPop
App for kids to create Thank you cards
Inara Ventures
Horizontal $580K
E-Commerce << Go to BM List >>
Gift
Recommendation

Registries (2/25)
Total
Funding
paytm.com
UrGift
(2012, Walnut)
App based platform for gifting registry
Horizontal $250K
Koobee
(2014, Melbourne)
App based platform which let users make wishlist for gifting
BlueChilli
Horizontal $200K
MyPerfectGift
(2008, Napa)
Horizontal $100K
Askmygift
(2015, Delhi)
Mobile app to create personalized wish list for gifts
Turning Ideas
Horizontal $50K
GiftLauncher
(2014, Manila)
Online registry for fulfilling wishlists
Kickstart Ventures, Proudcloud
Horizontal $30K
myeventsmart
(2010, Midvale)
Horizontal $25K
HacemeUnRegalo.com
(2013, Buenos Aires)
Online gifting wishlist
Horizontal $25K
GiftMe
(2011, Berlin)
App based platform which enables users to give digital gifts
Startupbootcamp
Horizontal $20K
Gift
Recommendation

Registries (3/25)
Total
Funding
paytm.com
CommuniGift
(2014, Chapel Hill)
Birthday registry platform
Horizontal $10K
Wishflag
(2014, Molln)
Horizontal
Giftfund
(2015, Los Angeles)
Online and mobile-based gift registry
Horizontal
GiftBuster App
Mobile-based gift registry
Horizontal
ChippedIn
(2016, Kibbutz Gaton)
Platform for online gifting registry
Horizontal
Simple Sizes
(2014, San Antonio)
Online gift registry service provider
Horizontal
PressieMe
(2016, Louth)
Gift registry app
Horizontal
SWISHT
(2016, West Palm Beach)
Mobile-based gift registry
Horizontal
Gift
Recommendation

Registries (4/25)
Gift
Recommendation

Registries (5/25)
Gift
Recommendation

Registries (6/25)
Gift
Recommendation

Registries (7/25)
Gift
Recommendation

Registries (8/25)
Gift
Recommendation

Registries (9/25)
Gift
Recommendation

Registries (10/25)
Gift
Recommendation

Registries (11/25)
Gift
Recommendation

Registries (12/25)
Gift
Recommendation

Registries (13/25)
Gift
Recommendation

Registries (14/25)
Gift
Recommendation

Registries (15/25)
Gift
Recommendation

Registries (16/25)
Gift
Recommendation

Registries (17/25)
Gift
Recommendation

Registries (18/25)
Gift
Recommendation

Registries (19/25)
Gift
Recommendation

Registries (20/25)
Gift
Recommendation

Registries (21/25)
Gift
Recommendation

Registries (22/25)
Gift
Recommendation

Registries (23/25)
Gift
Recommendation

Registries (24/25)
Gift
Recommendation

Registries (25/25)
Gift
Recommendation

Gift Recommendation (1/9)
Total
Funding
paytm.com
SoPost
(2012, London)
Reinventing the postal address.
Northstar Ventures
$669K
NewtonGifts
(2015, Delhi)
Whatsapp based gift-recommendation service
Wantful
Personalized e-commerce for gift giving
Greylock Partners, Polaris Partners, Harrison Metal, Red Swan Ventures,
Forerunner Ventures
Algorithmic $5.50M
ThePresent
(2013, London)
Online platform for curated gifting products
Goldman Sachs
Algorithmic $2.42M
Giveter Gifts
(2012, Gurgaon)
Online gift recommendation portal
5ideas Startup Superfuel, India Quotient
Algorithmic $500K
Lily
(2013, Pittsburgh)
Online platform for gift recommendations
Algorithmic $110K
Lagiar
(2012, Minas)
Gift recommendation platform
Start-Up Chile
Algorithmic $40K
Feli
(2014, Utrecht)
Gift recommendation app
Startupbootcamp
Algorithmic $16.03K
Registries << Go to BM List >> Enablers

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
239
Contents

Team
Santosh Kumar
Lead Analyst – Online Gifting
Ashish Chandorkar
Senior Analyst – Online Gifting

Any and all information either accessed from the website www.tracxn.com or having otherwise originated from Tracxn Technologies Private Limited including but not limited to the
information contained herein ("Data") is the sole property of Tracxn Technologies Private Limited (hereinafter "Tracxn"). You shall not recirculate, distribute, transmit, publish, or sell
the Data or any portion thereof in any form or by any means, either for commercial or non-commercial use, or permit any third party to use or distribute the Data or any portion
thereof; to any other party, except with the prior written consent of Tracxn. You may however incorporate insubstantial portions, extracts, abstracts or summaries from the Data into
analysis, presentations or tools for your customers or for your internal use, so long as Tracxn is clearly and visibly identified as the source of information.
Further information please refer to our Terms of Use at www.tracxn.com Copyright © 2017, Tracxn Technologies Private Limited. All rights reserved.

Tracxn Research - Online Gifting Report, May 2017

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Tracxn Research - Online Gifting Report, May 2017

Similar to Tracxn Research - Online Gifting Report, May 2017 (20)

More from Tracxn

More from Tracxn (20)

Recently uploaded

Recently uploaded (20)

Tracxn Research - Online Gifting Report, May 2017