Methodologies for facebook research:
An online mixed methods study of
problematic facebook use
Tracii Ryan, Andrea Chester...
RMIT University© 2012 Problematic Facebook Use 2
Methodology
Problematic
Facebook
Use
Exploratory
Methodology
Internet
Add...
RMIT University© 2012 Problematic Facebook Use 3
Systematic Review of Internet Addiction
Measures
Thematic Analysis of Fac...
RMIT University© 2012 Problematic Facebook Use 4
Systematic Review of Internet Addiction
Measures
Thematic Analysis of Fac...
RMIT University© 2012 Problematic Facebook Use 5
Recruitment
Recruitment
Facebook
Paid
Advertisement
Snowball
Method
Other...
RMIT University© 2012 Problematic Facebook Use 6
Recruitment
RMIT University© 2012 Problematic Facebook Use 7
Recruitment
27
0
50
100
150
200
250
300
350
7-May 8-May 9-May 10-May 11-M...
RMIT University© 2012 Problematic Facebook Use 8
Recruitment
RMIT University© 2012 Problematic Facebook Use 9
Recruitment
RMIT University© 2012 Problematic Facebook Use 10
Recruitment
RMIT University© 2012
Problematic Facebook Use
11
RMIT University© 2012 Problematic Facebook Use 11
Recruitment
51%38%
7% ...
RMIT University© 2012 Problematic Facebook Use 12
RMIT University© 2012 Problematic Facebook Use 12
Recruitment
0
50
100
1...
RMIT University© 2012 Problematic Facebook Use 13
Conclusions
OnlineRecruitment Facebook Paid
Advertisement
Expensive
Very...
RMIT University© 2012 Problematic Facebook Use 14
Data Collection
BenefitsofOnline
DataCollection
Participants
Convenient
...
RMIT University© 2012 Problematic Facebook Use 15
Data Collection
Online Data
Collection
Survey
Focus
Group
RMIT University© 2012 Problematic Facebook Use 16
Data Collection
Demographics
(3)
Sex
Country
Age
General
Facebook
Usage
...
RMIT University© 2012 Problematic Facebook Use 17
Data Collection
652 viewed
information
statement
486 gave
consent
• 166 ...
RMIT University© 2012 Problematic Facebook Use 18
Data Collection
OnlineFocusGroups
Asynchronous
Discussion Board
Email Gr...
RMIT University© 2012 Problematic Facebook Use 19
Data Collection
OnlineFocusGroups
Asynchronous
Discussion Board
Email Gr...
RMIT University© 2012 Problematic Facebook Use 20
Data Collection
165 showed
concern • 114 did not volunteer
51 gave
usern...
RMIT University© 2012
Problematic Facebook Use
21
FOCUS GROUPS
Data Collection
Forum Topics Posts Last Post
Information
We...
RMIT University© 2012 Problematic Facebook Use 22
Data Collection
TOPICS REPLIES VIEWS
Ξ
Ξ
Ξ
Facebook Users Focus Group – ...
RMIT University© 2012 Problematic Facebook Use 23
Data Collection
TOPICS REPLIES VIEWS LAST POST
Participant Survey Respon...
RMIT University© 2012 Problematic Facebook Use 24
Conclusions
OnlineDataCollection
Qualitative
Survey
Effective for large ...
tracii.ryan@student.rmit.edu.au
Methodologies for facebook research:
An online mixed methods study of
problematic facebook...
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Methodologies for Facebook Research: An Online Mixed Methods Study of Problematic Facebook Use

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Paper presented at Social Networking in Cyberspace Conference on 16th July 2013 at Wolverhampton University.

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Methodologies for Facebook Research: An Online Mixed Methods Study of Problematic Facebook Use

  1. 1. Methodologies for facebook research: An online mixed methods study of problematic facebook use Tracii Ryan, Andrea Chester, John Reece, & Sophia Xenos Discipline of Psychology RMIT University, Australia
  2. 2. RMIT University© 2012 Problematic Facebook Use 2 Methodology Problematic Facebook Use Exploratory Methodology Internet Addiction
  3. 3. RMIT University© 2012 Problematic Facebook Use 3 Systematic Review of Internet Addiction Measures Thematic Analysis of Factors Development of Questions Online Recruitment and Data Collection Data Analysis (QUAL and QUAN) Methodology
  4. 4. RMIT University© 2012 Problematic Facebook Use 4 Systematic Review of Internet Addiction Measures Thematic Analysis of Factors Development of Questions Online Recruitment and Data Collection Data Analysis (QUAL and QUAN) Methodology
  5. 5. RMIT University© 2012 Problematic Facebook Use 5 Recruitment Recruitment Facebook Paid Advertisement Snowball Method Other Online discussion boards
  6. 6. RMIT University© 2012 Problematic Facebook Use 6 Recruitment
  7. 7. RMIT University© 2012 Problematic Facebook Use 7 Recruitment 27 0 50 100 150 200 250 300 350 7-May 8-May 9-May 10-May 11-May Total Spent Campaign Reach Clicks Cost Per Click $476 827,517 584 82c
  8. 8. RMIT University© 2012 Problematic Facebook Use 8 Recruitment
  9. 9. RMIT University© 2012 Problematic Facebook Use 9 Recruitment
  10. 10. RMIT University© 2012 Problematic Facebook Use 10 Recruitment
  11. 11. RMIT University© 2012 Problematic Facebook Use 11 RMIT University© 2012 Problematic Facebook Use 11 Recruitment 51%38% 7% 4% Facebook Ad Discussion Boards FB Snowball Link Sharing
  12. 12. RMIT University© 2012 Problematic Facebook Use 12 RMIT University© 2012 Problematic Facebook Use 12 Recruitment 0 50 100 150 200 250 300 350 Day 1 Day 2 Day 3 Day 4 Day 5 Facebook Ad Other (free)
  13. 13. RMIT University© 2012 Problematic Facebook Use 13 Conclusions OnlineRecruitment Facebook Paid Advertisement Expensive Very large reach Targeted recruitment Facebook Snowball Free Limited reach Not targetable Online Discussion Board Free Moderate reach Not targetable
  14. 14. RMIT University© 2012 Problematic Facebook Use 14 Data Collection BenefitsofOnline DataCollection Participants Convenient Anonymous Researchers Useful for Internet studies Automatic data collection
  15. 15. RMIT University© 2012 Problematic Facebook Use 15 Data Collection Online Data Collection Survey Focus Group
  16. 16. RMIT University© 2012 Problematic Facebook Use 16 Data Collection Demographics (3) Sex Country Age General Facebook Usage (4) Facebook user Daily time spent Mobile devices Type of use Problematic Facebook Use (14) Preoccupation (1) Mood Alteration (3) Prefer Online Social Interaction (2) Withdrawal (4) Negative Consequences (2) Problematic Use Acknowledged (2)
  17. 17. RMIT University© 2012 Problematic Facebook Use 17 Data Collection 652 viewed information statement 486 gave consent • 166 dropped out 461 started survey • 12 excluded • 13 dropped out 417 completed survey • 8 missing data • 36 dropped out
  18. 18. RMIT University© 2012 Problematic Facebook Use 18 Data Collection OnlineFocusGroups Asynchronous Discussion Board Email Group Synchronous Chat Rooms
  19. 19. RMIT University© 2012 Problematic Facebook Use 19 Data Collection OnlineFocusGroups Asynchronous Discussion Board Email Group Synchronous Chat Rooms
  20. 20. RMIT University© 2012 Problematic Facebook Use 20 Data Collection 165 showed concern • 114 did not volunteer 51 gave username 20 registered • 31 dropped out 9 participated in focus group • 11 dropped out
  21. 21. RMIT University© 2012 Problematic Facebook Use 21 FOCUS GROUPS Data Collection Forum Topics Posts Last Post Information Welcome Help and Support Resources Focus Groups Facebook Focus Groups Please click here before you get started Click here to get help Click here to participate in the discussion 3 4 3 15 11 36 05 May 2012 05:38pm Tracii Tracii skatoony 07 May 2012 08:35am 12 May 2012 03:23am
  22. 22. RMIT University© 2012 Problematic Facebook Use 22 Data Collection TOPICS REPLIES VIEWS Ξ Ξ Ξ Facebook Users Focus Group – Start here! by Tracii on Thu April 19, 2012 12:01 pm by Tracii on Tue May 08, 2012 3:34 pm Do you have any trouble limiting your FB use? by Tracii on Tue May 08, 2012 3:26 pm Do you think Facebook is addictive? 9 6 5 23 21 18 0 1 2 3 4 5 6
  23. 23. RMIT University© 2012 Problematic Facebook Use 23 Data Collection TOPICS REPLIES VIEWS LAST POST Participant Survey Response Focus Group Response skatoony I should be spending more time studying and concentrating on other things but get distracted by Facebook How easily distracted I am from things that I should be doing. I often will not get immersed in my studies because I’m checking my Facebook or chatting with friends. lilybard I know I spend a lot of time on it, more than I need to. I would probably be more productive in other areas of life if I wasn’t always on Facebook. I do get concerned about how distracted I get by Facebook. Often I log in saying to myself that it’s just a 5 minute check, but I mess around for an hour or longer. Chatting, playing games, it’s so easy to waste time. I know I could be more productive if I didn’t have Facebook. anon82 I spend way too much time on it and would love to be able to step back. It’s very much a timewaster and distraction. I can easily go for hours in front of FB and not realize. So my biggest concern would be the amount of time spent on Facebook. “What is it that concerns you about your Facebook use?”
  24. 24. RMIT University© 2012 Problematic Facebook Use 24 Conclusions OnlineDataCollection Qualitative Survey Effective for large samples Briefer responses Focus Group Small samples Richer data Hard to avoid drop outs
  25. 25. tracii.ryan@student.rmit.edu.au Methodologies for facebook research: An online mixed methods study of problematic facebook use
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