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Facebook research methodologies
- 1. Methodologies for facebook research: An online mixed methods study of problematic facebook use Tracii Ryan, Andrea Chester, John Reece, & Sophia Xenos Discipline of Psychology RMIT University, Australia
- 2. RMIT University© 2012 Problematic Facebook Use 2 Methodology Problematic Facebook Use Exploratory Methodology Internet Addiction
- 3. RMIT University© 2012 Problematic Facebook Use 3 Systematic Review of Internet Addiction Measures Thematic Analysis of Factors Development of Questions Online Recruitment and Data Collection Data Analysis (QUAL and QUAN) Methodology
- 4. RMIT University© 2012 Problematic Facebook Use 4 Systematic Review of Internet Addiction Measures Thematic Analysis of Factors Development of Questions Online Recruitment and Data Collection Data Analysis (QUAL and QUAN) Methodology
- 5. RMIT University© 2012 Problematic Facebook Use 5 Recruitment Recruitment Facebook Paid Advertisement Snowball Method Other Online discussion boards
- 6. RMIT University© 2012 Problematic Facebook Use 6 Recruitment
- 7. RMIT University© 2012 Problematic Facebook Use 7 Recruitment 27 0 50 100 150 200 250 300 350 7-May 8-May 9-May 10-May 11-May Total Spent Campaign Reach Clicks Cost Per Click $476 827,517 584 82c
- 8. RMIT University© 2012 Problematic Facebook Use 8 Recruitment
- 9. RMIT University© 2012 Problematic Facebook Use 9 Recruitment
- 10. RMIT University© 2012 Problematic Facebook Use 10 Recruitment
- 11. RMIT University© 2012 Problematic Facebook Use 11 RMIT University© 2012 Problematic Facebook Use 11 Recruitment 51%38% 7% 4% Facebook Ad Discussion Boards FB Snowball Link Sharing
- 12. RMIT University© 2012 Problematic Facebook Use 12 RMIT University© 2012 Problematic Facebook Use 12 Recruitment 0 50 100 150 200 250 300 350 Day 1 Day 2 Day 3 Day 4 Day 5 Facebook Ad Other (free)
- 13. RMIT University© 2012 Problematic Facebook Use 13 Conclusions OnlineRecruitment Facebook Paid Advertisement Expensive Very large reach Targeted recruitment Facebook Snowball Free Limited reach Not targetable Online Discussion Board Free Moderate reach Not targetable
- 14. RMIT University© 2012 Problematic Facebook Use 14 Data Collection BenefitsofOnline DataCollection Participants Convenient Anonymous Researchers Useful for Internet studies Automatic data collection
- 15. RMIT University© 2012 Problematic Facebook Use 15 Data Collection Online Data Collection Survey Focus Group
- 16. RMIT University© 2012 Problematic Facebook Use 16 Data Collection Demographics (3) Sex Country Age General Facebook Usage (4) Facebook user Daily time spent Mobile devices Type of use Problematic Facebook Use (14) Preoccupation (1) Mood Alteration (3) Prefer Online Social Interaction (2) Withdrawal (4) Negative Consequences (2) Problematic Use Acknowledged (2)
- 17. RMIT University© 2012 Problematic Facebook Use 17 Data Collection 652 viewed information statement 486 gave consent • 166 dropped out 461 started survey • 12 excluded • 13 dropped out 417 completed survey • 8 missing data • 36 dropped out
- 18. RMIT University© 2012 Problematic Facebook Use 18 Data Collection OnlineFocusGroups Asynchronous Discussion Board Email Group Synchronous Chat Rooms
- 19. RMIT University© 2012 Problematic Facebook Use 19 Data Collection OnlineFocusGroups Asynchronous Discussion Board Email Group Synchronous Chat Rooms
- 20. RMIT University© 2012 Problematic Facebook Use 20 Data Collection 165 showed concern • 114 did not volunteer 51 gave username 20 registered • 31 dropped out 9 participated in focus group • 11 dropped out
- 21. RMIT University© 2012 Problematic Facebook Use 21 FOCUS GROUPS Data Collection Forum Topics Posts Last Post Information Welcome Help and Support Resources Focus Groups Facebook Focus Groups Please click here before you get started Click here to get help Click here to participate in the discussion 3 4 3 15 11 36 05 May 2012 05:38pm Tracii Tracii skatoony 07 May 2012 08:35am 12 May 2012 03:23am
- 22. RMIT University© 2012 Problematic Facebook Use 22 Data Collection TOPICS REPLIES VIEWS Ξ Ξ Ξ Facebook Users Focus Group – Start here! by Tracii on Thu April 19, 2012 12:01 pm by Tracii on Tue May 08, 2012 3:34 pm Do you have any trouble limiting your FB use? by Tracii on Tue May 08, 2012 3:26 pm Do you think Facebook is addictive? 9 6 5 23 21 18 0 1 2 3 4 5 6
- 23. RMIT University© 2012 Problematic Facebook Use 23 Data Collection TOPICS REPLIES VIEWS LAST POST Participant Survey Response Focus Group Response skatoony I should be spending more time studying and concentrating on other things but get distracted by Facebook How easily distracted I am from things that I should be doing. I often will not get immersed in my studies because I’m checking my Facebook or chatting with friends. lilybard I know I spend a lot of time on it, more than I need to. I would probably be more productive in other areas of life if I wasn’t always on Facebook. I do get concerned about how distracted I get by Facebook. Often I log in saying to myself that it’s just a 5 minute check, but I mess around for an hour or longer. Chatting, playing games, it’s so easy to waste time. I know I could be more productive if I didn’t have Facebook. anon82 I spend way too much time on it and would love to be able to step back. It’s very much a timewaster and distraction. I can easily go for hours in front of FB and not realize. So my biggest concern would be the amount of time spent on Facebook. “What is it that concerns you about your Facebook use?”
- 24. RMIT University© 2012 Problematic Facebook Use 24 Conclusions OnlineDataCollection Qualitative Survey Effective for large samples Briefer responses Focus Group Small samples Richer data Hard to avoid drop outs
- 25. tracii.ryan@student.rmit.edu.au Methodologies for facebook research: An online mixed methods study of problematic facebook use