SlideShare a Scribd company logo
1 of 27
Download to read offline
2016 UNL Student Communications Report
Communication Tools,
Preferences
and Behaviors
Which social network is used by
the most students?
0 20 40 60 80 100
Other
LinkedIn
Tumblr
Yik Yak
Vine
Google+
Pinterest
Twitter
Instagram
Snapchat
YouTube
Facebook
2
Which social network is used by
the most students?
0 20 40 60 80 100
LinkedIn
Vine
Google+
Pinterest
Twitter
Instagram
Snapchat
YouTube
Facebook
2014
2015
2016
3
How often do students use
Facebook?
4
0 10 20 30 40 50 60 70
< once a month
once a month
once a week
a few times a week
once a day
> once a day
2015
2016
Most frequent Facebook activity
5
0 10 20 30 40 50 60
Posting content to timeline
Doing something else
Engaging in groups
Reading to keep up with family
Liking and/or commenting on others'
posts
Reading to keep up with friends
2015
2016
Facebook usage
in the past 12 months
6
0 10 20 30 40 50
Increased dramatically
Increased some
Same
Decreased some
Decreased dramatically
2015
2016
How often students use Twitter
7
0 10 20 30 40 50 60 70
< Once a month
Once a month
Once a week
A few times a week
Once a day
> Once a day
2015
2016
Twitter usage in the last 12
months
8
0 10 20 30 40 50
Increased dramatically
Increased some
Same
Decreased some
Decreased dramatically
2015
2016
How often students use
Instagram
9
0 10 20 30 40 50 60 70
< Once a month
Once a month
Once a week
A few times a week
About once a day
> Once a day
2015
2016
Instagram usage
in the past 12 months
1
0
0 10 20 30 40 50 60
Increased dramatically
Increased some
Same
Decreased some
Decreased dramatically
2015
2016
How often students use
Snapchat
1
1
0 20 40 60 80 100
< Once a month
Once a month
Once a week
A few times a week
About once a day
> Once a day
2016
Snapchat usage
in the past 12 months
1
2
0 5 10 15 20 25 30 35
Increased dramatically
Increased some
Same
Decreased some
Decreased dramatically
2016
Which UNL social channel has the
most student engagement?
0 10 20 30 40 50 60
Pinterest
Vine
Google+
LinkedIn
YouTube
Snapchat
Instagram
Twitter
Facebook
2014
2015
2016
1
3
How far in advance do you plan to
attend free on-campus events?
0 10 20 30 40 50
A few weeks
>1 week
1 week
A few days
That day
2015
2016
1
4
What prompted students to go to a
recent (non-athletic) campus
event?
1
5
0 20 40 60
Professor
recommendation
Poster/Sign
Social media post
Friend's invite
2014
2015
2016
What type of content are students
most likely to share w/friends?
0 10 20 30 40 50 60 70
GIF
Upcoming event
Meme
News
Video
Photo
1
6
What type of content are students
most likely to share w/friends?
0 20 40 60 80
Upcoming Event
Video
News
Photo
2014
2015
2016
1
7
What is students’ primary source of
info about UNL?
0 5 10 15 20 25
On-Campus Postings & Bulletin
Boards
Next@Nebraska
Email from UNL Senior Admin
Word-of-mouth
UNL Social Media
2014
2015
2016
1
8
How do students use
free time during class?
0 10 20 30 40 50 60 70
Studying
Texting
Social Media
Checking Email
1
9
How do students use
free time during class?
0 20 40 60 80
Studying
Texting
Social Media
Checking Email
2014
2015
2016
2
0
0 10 20 30 40 50 60 70 80
Twitter
Facebook
I do not contact college
In-Person
Phone
Email
2015
2016
Preferred method of contacting
staff at academic colleges
2
1
How soon students expect a reply
when using preferred method
2
2
0 5 10 15 20 25 30 35
>3 days
Immediately
2-3 days
4-6 hours
1-3 hours
Same day
Next day
2015
2016
A new question
for this year…
2
3
What are some reasons
you use the UNL website?
2
4
0 10 20 30 40 50 60 70
Other
Learn about faculty, programs
Directory
Events
Bulletin
Maps (find buildings, track buses)
Takeaways
• Listen to students, not hype.
• Focus on your message, then the tools.
• To you, they’re your audience.
To them, you are an interruption.
2
5
Prepared: April 2016
• Thanks to:
Bureau of Sociological Research
Department of Sociology
University of Nebraska–Lincoln
2
6
Thank you, too.
@aschad
#UNLTT - Think Tank2
7

More Related Content

Similar to 2016 UNL Student Communications Report

Social Media and Language Learning
Social Media and Language Learning Social Media and Language Learning
Social Media and Language Learning MinkalItaliya
 
Students' expectations of the use of social media in the classroom
Students' expectations of the use of social media in the classroomStudents' expectations of the use of social media in the classroom
Students' expectations of the use of social media in the classroomEd Dansereau
 
Social Media Strategy University of Florida
Social Media Strategy University of Florida Social Media Strategy University of Florida
Social Media Strategy University of Florida Allison Mangan
 
Slide ppt-syaz
Slide ppt-syazSlide ppt-syaz
Slide ppt-syazFusionss
 
Social Media for Student Affairs Leaders
Social Media for Student Affairs LeadersSocial Media for Student Affairs Leaders
Social Media for Student Affairs LeadersCindyWKane
 
How to Twitter with purpose
How to Twitter with purposeHow to Twitter with purpose
How to Twitter with purposeArezu Sarvestani
 
Emily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman
 
Customer service and social media 2012
Customer service and social media 2012Customer service and social media 2012
Customer service and social media 2012Lisa Jeskins
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International OrganizationsBeth Kanter
 
Twitter, Tweeting, and Togetherness: The Impact of Social Media on Freshman ...
Twitter, Tweeting, and Togetherness:  The Impact of Social Media on Freshman ...Twitter, Tweeting, and Togetherness:  The Impact of Social Media on Freshman ...
Twitter, Tweeting, and Togetherness: The Impact of Social Media on Freshman ...Biola University
 
Social Media 101 Fall 2013
Social Media 101 Fall 2013Social Media 101 Fall 2013
Social Media 101 Fall 2013Cheyenne Hohman
 
Mindshare Ispy Twitter Research
Mindshare Ispy Twitter ResearchMindshare Ispy Twitter Research
Mindshare Ispy Twitter ResearchMindshare
 
CollegeofISTCampaignBookCopy
CollegeofISTCampaignBookCopyCollegeofISTCampaignBookCopy
CollegeofISTCampaignBookCopyKelly Gibson
 
UF Social Media Strategy Project
UF Social Media Strategy ProjectUF Social Media Strategy Project
UF Social Media Strategy ProjectBrooke C. Williams
 
Application of ITS in Teaching Through Perspectives Biology Education lecturers
Application of ITS in Teaching Through Perspectives Biology Education lecturersApplication of ITS in Teaching Through Perspectives Biology Education lecturers
Application of ITS in Teaching Through Perspectives Biology Education lecturersYuningsih Yuningsih
 
Social media and your business tallahassee
Social media and your business   tallahasseeSocial media and your business   tallahassee
Social media and your business tallahasseeLoveConsulting
 
Social Media and Your Business - Tallahassee
Social Media and Your Business - TallahasseeSocial Media and Your Business - Tallahassee
Social Media and Your Business - TallahasseeLoveConsulting
 

Similar to 2016 UNL Student Communications Report (20)

Social Media and Language Learning
Social Media and Language Learning Social Media and Language Learning
Social Media and Language Learning
 
Students' expectations of the use of social media in the classroom
Students' expectations of the use of social media in the classroomStudents' expectations of the use of social media in the classroom
Students' expectations of the use of social media in the classroom
 
2013 UNH Student Social Media Survey
2013 UNH Student Social Media Survey2013 UNH Student Social Media Survey
2013 UNH Student Social Media Survey
 
Social Media Strategy University of Florida
Social Media Strategy University of Florida Social Media Strategy University of Florida
Social Media Strategy University of Florida
 
Slide ppt-syaz
Slide ppt-syazSlide ppt-syaz
Slide ppt-syaz
 
Social Media for Student Affairs Leaders
Social Media for Student Affairs LeadersSocial Media for Student Affairs Leaders
Social Media for Student Affairs Leaders
 
How to Twitter with purpose
How to Twitter with purposeHow to Twitter with purpose
How to Twitter with purpose
 
Emily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand Strategy
 
Customer service and social media 2012
Customer service and social media 2012Customer service and social media 2012
Customer service and social media 2012
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International Organizations
 
Strategy powerpoint
Strategy powerpointStrategy powerpoint
Strategy powerpoint
 
Twitter, Tweeting, and Togetherness: The Impact of Social Media on Freshman ...
Twitter, Tweeting, and Togetherness:  The Impact of Social Media on Freshman ...Twitter, Tweeting, and Togetherness:  The Impact of Social Media on Freshman ...
Twitter, Tweeting, and Togetherness: The Impact of Social Media on Freshman ...
 
Social Media 101 Fall 2013
Social Media 101 Fall 2013Social Media 101 Fall 2013
Social Media 101 Fall 2013
 
Mindshare Ispy Twitter Research
Mindshare Ispy Twitter ResearchMindshare Ispy Twitter Research
Mindshare Ispy Twitter Research
 
CollegeofISTCampaignBookCopy
CollegeofISTCampaignBookCopyCollegeofISTCampaignBookCopy
CollegeofISTCampaignBookCopy
 
UF Social Media Strategy Project
UF Social Media Strategy ProjectUF Social Media Strategy Project
UF Social Media Strategy Project
 
Application of ITS in Teaching Through Perspectives Biology Education lecturers
Application of ITS in Teaching Through Perspectives Biology Education lecturersApplication of ITS in Teaching Through Perspectives Biology Education lecturers
Application of ITS in Teaching Through Perspectives Biology Education lecturers
 
Twitter for nisod3
Twitter for nisod3Twitter for nisod3
Twitter for nisod3
 
Social media and your business tallahassee
Social media and your business   tallahasseeSocial media and your business   tallahassee
Social media and your business tallahassee
 
Social Media and Your Business - Tallahassee
Social Media and Your Business - TallahasseeSocial Media and Your Business - Tallahassee
Social Media and Your Business - Tallahassee
 

More from University of Nebraska–Lincoln (6)

Spicing Up a Corporate Brand with Local Flavor
Spicing Up a Corporate Brand with Local FlavorSpicing Up a Corporate Brand with Local Flavor
Spicing Up a Corporate Brand with Local Flavor
 
Social Media Listening
Social Media Listening Social Media Listening
Social Media Listening
 
UNL Media Training
UNL Media TrainingUNL Media Training
UNL Media Training
 
Listen Before You Write
Listen Before You WriteListen Before You Write
Listen Before You Write
 
Special Events Social Media
Special Events Social MediaSpecial Events Social Media
Special Events Social Media
 
Social Media Tips & Tricks
Social Media Tips & TricksSocial Media Tips & Tricks
Social Media Tips & Tricks
 

Recently uploaded

Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfPrerana Jadhav
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdfMr Bounab Samir
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...Nguyen Thanh Tu Collection
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDhatriParmar
 
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...DhatriParmar
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationdeepaannamalai16
 
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesSulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesVijayaLaxmi84
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptxDhatriParmar
 
An Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERPAn Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERPCeline George
 
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Osopher
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxMadhavi Dharankar
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxryandux83rd
 
How to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineHow to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineCeline George
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQuiz Club NITW
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxSayali Powar
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...Nguyen Thanh Tu Collection
 

Recently uploaded (20)

Narcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdfNarcotic and Non Narcotic Analgesic..pdf
Narcotic and Non Narcotic Analgesic..pdf
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdf
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
BÀI TẬP BỔ TRỢ TIẾNG ANH 8 - I-LEARN SMART WORLD - CẢ NĂM - CÓ FILE NGHE (BẢN...
 
Mattingly "AI & Prompt Design" - Introduction to Machine Learning"
Mattingly "AI & Prompt Design" - Introduction to Machine Learning"Mattingly "AI & Prompt Design" - Introduction to Machine Learning"
Mattingly "AI & Prompt Design" - Introduction to Machine Learning"
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
 
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
Blowin' in the Wind of Caste_ Bob Dylan's Song as a Catalyst for Social Justi...
 
Congestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentationCongestive Cardiac Failure..presentation
Congestive Cardiac Failure..presentation
 
Sulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their usesSulphonamides, mechanisms and their uses
Sulphonamides, mechanisms and their uses
 
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
Unraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptxUnraveling Hypertext_ Analyzing  Postmodern Elements in  Literature.pptx
Unraveling Hypertext_ Analyzing Postmodern Elements in Literature.pptx
 
prashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Professionprashanth updated resume 2024 for Teaching Profession
prashanth updated resume 2024 for Teaching Profession
 
Chi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical VariableChi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical Variable
 
An Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERPAn Overview of the Calendar App in Odoo 17 ERP
An Overview of the Calendar App in Odoo 17 ERP
 
Paradigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTAParadigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTA
 
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptx
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptx
 
How to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineHow to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command Line
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
 

2016 UNL Student Communications Report

  • 1. 2016 UNL Student Communications Report Communication Tools, Preferences and Behaviors
  • 2. Which social network is used by the most students? 0 20 40 60 80 100 Other LinkedIn Tumblr Yik Yak Vine Google+ Pinterest Twitter Instagram Snapchat YouTube Facebook 2
  • 3. Which social network is used by the most students? 0 20 40 60 80 100 LinkedIn Vine Google+ Pinterest Twitter Instagram Snapchat YouTube Facebook 2014 2015 2016 3
  • 4. How often do students use Facebook? 4 0 10 20 30 40 50 60 70 < once a month once a month once a week a few times a week once a day > once a day 2015 2016
  • 5. Most frequent Facebook activity 5 0 10 20 30 40 50 60 Posting content to timeline Doing something else Engaging in groups Reading to keep up with family Liking and/or commenting on others' posts Reading to keep up with friends 2015 2016
  • 6. Facebook usage in the past 12 months 6 0 10 20 30 40 50 Increased dramatically Increased some Same Decreased some Decreased dramatically 2015 2016
  • 7. How often students use Twitter 7 0 10 20 30 40 50 60 70 < Once a month Once a month Once a week A few times a week Once a day > Once a day 2015 2016
  • 8. Twitter usage in the last 12 months 8 0 10 20 30 40 50 Increased dramatically Increased some Same Decreased some Decreased dramatically 2015 2016
  • 9. How often students use Instagram 9 0 10 20 30 40 50 60 70 < Once a month Once a month Once a week A few times a week About once a day > Once a day 2015 2016
  • 10. Instagram usage in the past 12 months 1 0 0 10 20 30 40 50 60 Increased dramatically Increased some Same Decreased some Decreased dramatically 2015 2016
  • 11. How often students use Snapchat 1 1 0 20 40 60 80 100 < Once a month Once a month Once a week A few times a week About once a day > Once a day 2016
  • 12. Snapchat usage in the past 12 months 1 2 0 5 10 15 20 25 30 35 Increased dramatically Increased some Same Decreased some Decreased dramatically 2016
  • 13. Which UNL social channel has the most student engagement? 0 10 20 30 40 50 60 Pinterest Vine Google+ LinkedIn YouTube Snapchat Instagram Twitter Facebook 2014 2015 2016 1 3
  • 14. How far in advance do you plan to attend free on-campus events? 0 10 20 30 40 50 A few weeks >1 week 1 week A few days That day 2015 2016 1 4
  • 15. What prompted students to go to a recent (non-athletic) campus event? 1 5 0 20 40 60 Professor recommendation Poster/Sign Social media post Friend's invite 2014 2015 2016
  • 16. What type of content are students most likely to share w/friends? 0 10 20 30 40 50 60 70 GIF Upcoming event Meme News Video Photo 1 6
  • 17. What type of content are students most likely to share w/friends? 0 20 40 60 80 Upcoming Event Video News Photo 2014 2015 2016 1 7
  • 18. What is students’ primary source of info about UNL? 0 5 10 15 20 25 On-Campus Postings & Bulletin Boards Next@Nebraska Email from UNL Senior Admin Word-of-mouth UNL Social Media 2014 2015 2016 1 8
  • 19. How do students use free time during class? 0 10 20 30 40 50 60 70 Studying Texting Social Media Checking Email 1 9
  • 20. How do students use free time during class? 0 20 40 60 80 Studying Texting Social Media Checking Email 2014 2015 2016 2 0
  • 21. 0 10 20 30 40 50 60 70 80 Twitter Facebook I do not contact college In-Person Phone Email 2015 2016 Preferred method of contacting staff at academic colleges 2 1
  • 22. How soon students expect a reply when using preferred method 2 2 0 5 10 15 20 25 30 35 >3 days Immediately 2-3 days 4-6 hours 1-3 hours Same day Next day 2015 2016
  • 23. A new question for this year… 2 3
  • 24. What are some reasons you use the UNL website? 2 4 0 10 20 30 40 50 60 70 Other Learn about faculty, programs Directory Events Bulletin Maps (find buildings, track buses)
  • 25. Takeaways • Listen to students, not hype. • Focus on your message, then the tools. • To you, they’re your audience. To them, you are an interruption. 2 5
  • 26. Prepared: April 2016 • Thanks to: Bureau of Sociological Research Department of Sociology University of Nebraska–Lincoln 2 6

Editor's Notes

  1. Communications and platforms are constantly changing. But you don’t have to. Keep in mind quality wins over quantity because in the end, you’re interrupting your audience’s conversations. Make sure you have something important to say every single time.