3 Ways to Add Design Thinking to Inceptions


Published on

Published in: Technology

3 Ways to Add Design Thinking to Inceptions

  1. 1. TECHNOVATION PRODUCT STRATEGY WORKSHOP Zichuan Xiong - zcxiong@thoughtworks.com | 2014 April !1
  2. 2. SUMMARY
  3. 3. OUR GOALS !3 To share understanding about product scope To focus on the most important users and their journeys To innovate on ideas to improve the user journeys of key users To prioritize the features
  4. 4. OUR PARTICIPANTS !4 Excellent participation from all attendees TECHNOVATION Mariana Rutigliano Samantha Quist Judy Ho THOUGHTWORKS Grant Joung Zichuan Xiong Natalie Hollier
  5. 5. OUR JOURNEY !5 GO! Define user need Identifying key users and prioritizing their user goals Building up customer journey and identifying design challenges Set up journey Prioritizing ideas and defining a product roadmap Define roadmap Ideate design Brainstorming ideas to solve the identified design challenges
  6. 6. PROCESS
  7. 7. STAKEHOLDER MAP !7 We used two metrics to define the importance of stakeholders. As result we put our product focus on 4 user types: Students, Teachers, Mentors, and RCs. Interest Influence TeachersStudents Mentors RCs Ambassador JudgesVolunteers Partner Org Parents V.CUniversities Tech Companies Prospective Ambassado rs/RCs PressFunder
  8. 8. STAKEHOLDERSRELATIONSHIP !8 Discovering the relationship among the 4 stakeholders helped us understand how they interact with each others. Mentor Teacher Student RC Mentor Teacher Student RC “How did you approach this problem?” “How can you support the students?” “I don’t know how to do this!” “Here are the Technovation updates.” “How do we split up tasks in curriculum?” “…” “This is too much work.” “Here are the Technovation updates.” “Let’s build this together!” “Let’s stay on task” “I’ll work on this, you work on that.” “…” “What are the resources available?” “Are there mentors available?” “…” “What are your best practices?” SAYS TO
  9. 9. GOAL ANALYSIS !9 Goal analysis helped us identify the goals of users, including as an organization our goals for them, and also their own goals in this experience. ! The design will be focusing on these goals, and they are the success metrics for the future product - do we/they achieve these goals in new product? Our goals User Their goals
  10. 10. GOAL DEPENDANCIES !10 Goal 1 Goal 4 Goal 2 Goal 3 0 1 2 0 Goal1>Goal3>Goal2/Goal4 Priority By identifying the dependancies among these goals, it helped us define the priority. The more dependancies by other goals, the higher priority it is in than others. depends on
  11. 11. PRIORITIZED GOALS !11 Student Teacher Mentor RC Be persistent Be innovative entrepreneurs Build meaningful apps Return and build more complex apps Use our curriculum Learn a new technology Connect with teachers Local partnership Provide meaningful feedback to improve Technovation Dependency analysis helped us determine a list of highest user goals this product should achieve.
  12. 12. CUSTOMER JOURNEY MAP !12 Student Parents, teachers, or friend recommended Learn about Technovation from source “There’s a Hack Day!” Recruit friends and form groups Connect with a mentor Register with Technovation Start/follow curriculum Attend field trips Complete deliverables and submissions Attend a local showcase Receive score and feedback May attend world pitch Find resources to complete apps Continue working on apps Participate in alumnae community Take more CS classes Pre In After User Goals Be persistent Meaningful app built Return and build more apps Innovative and entrepreneurs
  13. 13. CUSTOMER JOURNEY MAP !13 Teacher Learn about Technovation Register with Technovation Attend teacher training Encourage students to attend a Hack Day and learn more Connect with other teachers Connect students for groups Provide time and space for meetings Connect with mentors Provide guidance and resources Recruit mentors Initiate Technovation curriculum Coordinate field trip logistics with mentor Keep students on task May run or work with RC to plan showcase Celebrate and help student digest feedback Pre In User Goals Use our curriculum Learn new technology
  14. 14. CUSTOMER JOURNEY MAP !14 Mentor Hear about Technovation through professional mailing lists Word of mouth Mentor students as a Hack Day Register with Technovation Connect with team Prep for curriculum provide guidance and resources Be available for team’s questions May volunteer for local showcase Schedule and lead a field trip Help keep students on task Connect team to resources Be available for questions Complete post-survey Volunteer to lead or recommend classes and careers. Pre In User Goals Connect with teachers Help students digest feedback After
  15. 15. CUSTOMER JOURNEY MAP !15 R.C Hear about Technovation through partner orbs or word of mouth Register as an R.C Attend local R.C Training Organize Hack Day sponsored by companies Recruit mentors and teachers Connect with teachers and mentors (local/org) Technovation info source for teachers and mentors Communicate time table to mentors and teachers Coordinate and organize local showcase Coordinate local press and media Help regional winners find sponsorship Organize workshops for students Pre In User Goals Connect with local partnership Feedback to Technovation staff about teams After Recruit judges Recruit alumnae to return and be evangelists Disseminate information about CS opportunities Provide meaningful feedback
  16. 16. DESIGN CHALLENGES !16 Focusing on each step in the journey, we brainstormed the design challenges which will drive our design process. Our design is aiming to take the challenges in the journey and all the solutions will be challenge-focused.
  17. 17. PRIORITIZED CHALLENGES !17 How do we generate more interest in the platform? How do we facilitate team creation? How do we support teams to complete everything? How do we inspire the girls to keep working on their apps? How do we make it rewarding for students to stay engaged? How do we evaluate program effectiveness? We asked all our participants to prioritize all the challenges and as result we came up with a list of the most important design challenges.
  18. 18. IDEATION !18 For each design challenge, we ideated on over 15 ideas on sketch paper. By sharing our ideas with one another, everyone is on same page.
  19. 19. PRIORITIZED IDEAS !19 We prioritized our ideas and put them back on the journey to see how they improved the whole experience which finalized our 7 core ideas.
  20. 20. FINALIZED IDEAS !20 Curriculum Team Setup Mentor Profile Mentor Background Check Mentor Matching Consent Form Team Dashboard Students can search for mentor profile, so that they can recruit a mentor more easily Technovation can perform checks on mentor’s profile, as an assurance of mentor’s quality Technovation can quickly match mentors and teams, so that it makes team prep more easy Technovation can make the consent process easier which will can help enroll more students A more trackable and supportive curriculum ensures more persistent learning experience Students and other team members can set up a virtual team on the platform Technovation is able to visualize and manage the teams’ progress during the 12 week program
  21. 21. IDEA DEPENDENCY !21 Team Setup (1) Consent Form (1) Mentor Profile (2) depends on Mentor Background CheckMentor Matching Team Dashboard Curriculum (1) Dependency analysis helped us define the priority of each idea. Fewer dependencies mean more fundamental and higher priority features.
  22. 22. PRODUCT ROADMAP !22 Curriculum Team Setup Mentor Profile Mentor Background Check Mentor Matching Team Dashboard Consent Form v1.0 v2.0 v3.0 v4.0 Team setup and curriculum are two epics we think should be included in first release.
  23. 23. PRODUCT DESIGNSome conceptual design ideas
  24. 24. SUGGESTED SCOPE !24 Curriculum Team Setup v1.0 Minimum Viable Product ▫︎Student can see curriculum content ▫︎Student can see tutorials in each section of curriculum ▫︎Student can see what are required to do in each section of curriculum ▫︎Student in a same team can see uploaded deliverables to each section of curriculum ▫︎TBD ▫︎Students can setup a new team in Technovation ▫︎Student can invite friend to join the team ▫︎Student can see all the team members in my team ▫︎TBD
  25. 25. Curriculum LESSON 1 LEARN THE BASICS OF APP INVENTOR! Today you will learn a little about the Technovation program, explore the basics of MIT App Inventor (AI), and work through some tutorials. (For those of you who participated last year and are familiar with App Inventor 1 already, we recommend trying App Inventor 2. It’s awesome! The instructions in the following tutorials are all designed for App Inventor 2.) ! To learn about Technovation, look through the Technovation curriculum, familiarize yourself with the 2014 App Theme, and take a look at the Judging Rubric. Also check out the Technovation Community. It’s an online conversation space where you can post messages to other Technovation participants around the world. You’ll find links to the Technovation Community and other useful resources on the right-hand side of every lesson page. Update your team profile Do it now ACTION Complete the survey ACTION TUTORIALS This tutorial is a basic level introduction into the User Interface of App Inventor (AI). It will teach you how to get started with AI and set up your testing using the AI Companion App from the Google Play Store. You will learn the basics of the AI functions to build an app that talks to you. Printable PDF Talktome Part 1 Talktome Part 2 Done by Maria Richardson Beginner Basic Advanced 1 / 12
  26. 26. Team Name 4 MEMBERS Mentor Lori Longman 312-774-7562 email profile Teacher Mari Wise 425-794-0163 email profile Student Helen Jones 702-112-2133 email profile Student Lara Bing 671-213-9300 email profile invite Nunc feugiat nulla sed tortor dictum feugiat nulla sed view
  27. 27. NEXT STEPS
  28. 28. NEXT STEPS !28 ▫︎Final definition of MVP scope; ▫︎Exploratory wireframing sessions with Technovation together to confirm page flow in defined scope; ▫︎Move intio project planning; ▫︎Engage ThoughtWorks for support in delivery?
  29. 29. THANK YOU ! Contact: Zichuan Xiong zcxiong@thoughtworks.com