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THE END OF
OBSOLESCENCE

THE WEB AS GROUND ZERO FOR
THE POST-CONSUMER ECONOMY
by LANE BECKER & THOR MULLER
PREVIEW

I. How We Got Here
II. A New Dynamic
III.Rewiring the System
I.
HOW WE GOT HERE
“
COLLAPSITARIAN
      ”
GOOD NEWS!


Things are getting better
precisely because
Things are getting worse
CRASH!
BOOM!
TOTAL CREDIT MARKET DEBT AS A % OF GDP

                                          350%




UH OH.
DISPOSABLE
                                 CULTURE
•   Companies (sell stuff => hire people)
                                                  SCE NCE
•   Employees (get paid, benefits)           OBSOLE
•                           LAN  NED
                          P
    Buyers (want new and improved)
                                               LOCK-IN
•   Debtors (borrow to afford)

•   Banks (lend)

•   China (lend to lenders!)
                                                     TER
•   Shareholders (cash in)                 IS    BET
                                    BIGGER
•   Media (promote the system)

•   Politicians (represent the system)
                                              GROWTH IS

HOORAY FOR                                   EVERYTHING


CONSUMERISM
THE
OWNERSHIP
 SOCIETY
 AS SEEN ON TV!
THOSE WHO CREATE VALUE
      THOSE WHO CREATE
     THINGS OF NO VALUE
           Text
        THOSE WHO MOVE
          VALUE AROUND
THE GREAT COMPRESSION
VALUE DESTRUCTION AT WORK


   OH SHIT!   {
“Job Losses Hint at Vast
Remaking of U.S. Economy”




       http://www.nytimes.com/2009/03/07/business/economy/07jobs.html?hp
HITTING
BOTTOM
REBIRTH
MARCO POLO
1254-1325
“BEATUS”
MAP
CATALAN ATLAS
     1375
PTOLEMY
 90-168
RISE OF THE
MERCHANT CLASS
THE AGE OF
EXPLORATION
THE RISE OF DEMOCRACY
MANIFEST DESTINY
ASPIRATIONAL
CONSUMPTION
SPACE RACE
CONSUMERISM
TIME FLIES
LIKE A...
II.
A NEW DYNAMIC
CH-CH-CH-CHANGES
MARCO POLO
      REDUX

• Redefine what is imaginable
• Reshape demand
• New relationship to information
A THOUGHT EXPERIMENT

THE DIAMOND AGE
The Universal Copymachine
Physics + Culture at the heart of the problem
THE BUFFALO CULTURE




Doing More in the Land of Less
USING THE WHOLE
         ANIMAL
THE WHOLE
        CUSTOMER
                   Needs
   Transactions            Ideas

             Emotions        Expertise

Engagement


              Quality        Social
             Assurance      Network
6 THEMES OF THE
BUFFALO CULTURE
PURPOSE
INTEGRATED INTO THE LIFE OF TRIBE
HIDDEN
 VALUE
...IN THINGS
    WE USED
 TO DISMISS
A MIGRATORY PATH
GATHERING
OF THE
TRIBES
CONSTRAINTS
BREED INNOVATION
REVERENCE
III.
REWIRING THE
  SYSTEM
MIRACLE OF THE
                COMMONS




http://www.flickr.com/photos/africankelli/3373503544/
THE REPAIR
 CULTURE
FO GNISSELB EHT
NOITAVONNI
 INNOVATION
THE CURSE OF
CUSTOMER COMMUNITIES
      FOR EVERYTHING
AN ECOSYSTEM IS BORN
REPUTATION
  SCALED
COLLECTIVE REP
TIDY TOWNS
THE LOANERSHIP
    SOCIETY
UTILIZE THIS!
SUBSCRIPTION MODELS
     FOR EVERYTHING
PRIDE OF OWNERSHIP
   VS. STEWARDSHIP
VIRTUAL
PRODUCTION
GOODS VS. BETTERS
EFFORTLESS MARKET
       FORMATION
PLATFORMIZATION
   OF THE PLANET
NEW METRICS




WATTZON.ORG
GROSS NATIONAL
HAPPINESS (GNH)
       http://www.flickr.com/photos/maniya/541287799/
http://www.flickr.com/photos/andrebernardodotcom/2777568621/




STAY IN TOUCH ON TWITTER: @tempo

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The End of Obsolescence