2. 1. SPEAKTOYOUR AUDIENCE
Take time to understand who
will be looking at your posts
on Facebook. What sort of
things do those people want
to see? How likely are they to
share things? What would
they want their friends to see?
Try this iChurch worksheet to help
you: http://forum.urc.org.uk/wp-
content/uploads/2013/03/Planning-
your-Website-Strategy.pdf
3. 2. JOINED-UPTHINKING
Think things through. It pays to
have a strategy. Having a great
deal of content on Facebook is
less helpful than having a small
amount of content that is
relevant to your church and
community. Having a Facebook
page at all is only of any use if
people want to see it.
Great free social media strategy
templates: http://blog.hootsuite.com/
social-media-templates/
4. 3.ADDVALUE
Why should people bother to
read, or share, your Facebook
content at all? What’s in it for
them?
Take a look at this infographic for lots
of tips: http://socialmetricspro.com/
wp-content/uploads/2012/10/
infographic_lower.jpg
5. 4. GETTOTHE POINT
Just because there’s space for
lots of words, it doesn’t mean
you should use lots. Facebook
posts are most likely to be
engaged with (liked or
commented on) if they are
only 40 characters long.
For more information: https://
blog.bufferapp.com/the-ideal-length-
of-everything-online-according-to-
science
6. 5. GOYOUR OWN WAY
The internet thrives on authenticity.
People want to see what your
church is really like. If you have Bible
study sessions, consider posting the
notes online. You could create
online spaces for contemplative
prayer. Why not give your Junior
Church space to showcase their film-
making skills?
Some examples of churches being themselves
on Facebook: Stainbeck United Reformed
Church; The Dandelion Community,
Wythenshawe; Parish of St. Hilda’s, South
Shields
