'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations
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'Big Data' and 'Big Intuition' How Experiences Are Shaping Expectations - Errol Flanagan We are more easily connecting, interfaces are slicker, quicker and more intuitive – ‘point and have’ is a common expectation of the iPad/Phone generation, making connections easier and more second nature. Devices are disappearing into the fabric of our lives, the new norm is Natural User Interface (NUI), where natural gestures of pinches and swipe-based connections to increasingly intelligent networked devices, has become everyday. On the horizon, speech or aspects of our physicality will trigger things like our cars and homes into action. We are more aware, share more and amplify more and access to information has become an expectation. We feel we have the right to broadcast our opinions good or bad – which get heard and can powerfully impact brand reputation. Genuine care shines through, connects and wins, brand choice is more blurred than ever. Despite the vast number of options available, people continue to gravitate to, talk about, pass on, praise, follow and stay loyal to brands that show they understand people and stand for something important, that they live through everything they do.
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'Big Data' and 'Big Intuition' | How Experiences Are Shaping Expectations
- 1. Big Data & Big Intuition when two tribes go to war
- 2. Big Data & Big Intuition when two tribes go to war a point is all you can score
- 3. Big Data & Big Intuition FRANKIE SAYS . . . BE WHAT MATTERS
- 4. FRANKIE SAYS . . . BE WHAT MATTERS Big Data & Big Intuition
- 5. Big Data & Big Intuition FRANKIE SAYS . . . BE WHAT MATTERS
- 6. What is Big Intuition? Why should I care? Who cares already and is making it work? What can we learn from them? The bigness and the enormity of things Where we are and where we’re headed Brands winning and working at it Away from the surface How Big Data can work better with Big Intuition and What’s next . . .
- 9. ANALOGUE AND DIGITAL EAST AND WEST WORDS AND PICTURES PEOPLE AND BRANDS THE SCENE One world evolving v. Opposites clash
- 10. “For there is nothing either good or bad, but thinking makes it so.” Hamlet, William Shakespeare “We do not see the world as it is, we see the world as we are.” Anais Nin ANALOGUE AND DIGITAL EAST AND WEST WORDS AND PICTURES PEOPLE AND BRANDS THE SCENE One world evolving v. Opposites clash
- 11. There’s jewellery, and there’s Tiffany.
- 12. Sellers of . . . experiences and associations (since ever).
- 13. THEN & NOW CULTURAL INTERVENTION & EFFECT
- 14. GREAT HOPE + CULTURAL RESONANCE = EFFECT THEN & NOW CULTURAL INTERVENTION & EFFECT
- 15. Sellers of HOPE experiences and associations (since ever).
- 17. Lost in trnsltn. Auto corrected. Etching symbols into preciousness 2015 AND ETCHED UP
- 18. Measure me
- 20. Identity, validation and happiness A symbol of . . . I am . . .
- 21. “Comparison is the thief of joy.” Theodore Roosevelt
- 22. Be aware. “Comparison is the thief of joy.” Theodore Roosevelt
- 23. Be aware. Be the change . . . “Comparison is the thief of joy.” Theodore Roosevelt
- 24. Things by People
- 25. Wisdom of people
- 27. Autonomy In your best interest . . .
- 28. YOUR INSIGHTS AND SALES +=MY HOME Autonomy In your best interest . . .
- 29. LEADING WITH EXPERIENCE “Everyone experiences far more than he/she understands. Yet it is experience rather than understanding, that influences behaviour.” Marshal McLuhan
- 30. LEADING WITH EXPERIENCE photos from GuinnnessStorehouse.com “Everyone experiences far more than he/she understands. Yet it is experience rather than understanding, that influences behaviour.” Marshal McLuhan
- 32. Turning The Place Over - Richard Wilson 2008 - photo from curiator.com Nike ball in building photo from smashinghub.com Christo and Jeanne-Claude, Surrounded Islands, Biscayne Bay, Greater Miami, Florida, 1980-83, photograph 1983, color photograph by Wolfgang Volz CHALLENGERS OF CONVENTIONS
- 33. fiftythree.com
- 37. WHAT WE CAN DO + WHAT WE VALUE = WHAT WE WILL CREATE fiftythree.com
- 38. BIG EXPERIENCE IMMERSIVE HYPER-REALITY OCULUS RIFT & MAGIC LEAP
- 39. Ecosystems and Data “There are three kinds of lies. Lies, damned lies and statistics.” Mark Twain FACT OR INFERENCE? REAL? USEFUL? DANGEROUS?
- 41. FEEDING dystopia isolation & detachment dehumanisation disconnection banal social media EVERYDAY ROBOTS JUST TOUCH THUMBS WHEN I’M LONELY I PRESS PLAY
- 44. BLUR, UNCERTAINTY, LEADERSHIP, THE PURSUIT OF CONTROL A LOSS OF HUMANITY AND A CRY FOR MORE . . .
- 45. “We are not human beings having a spiritual existence, we are spiritual beings having a human existence.” Teilhard de Chardin
- 48. Image from virgin.com Amelia Perri - befearlessandhopeful.com
- 49. Big Intuition Finding and living your purpose, truth and values HOPEFUL CURIOSITY UNIVERSALITY Amelia Perri - befearlessandhopeful.com
- 50. BIG INTUITION IS . . . Exploring, defining then being you PURPOSE - PEOPLE - EXPERIENCE
- 51. fiftythree.com “To thine own self be true.” William Shakespeare
- 52. fiftythree.com Once we know what matters to us, we’ll know what data matters. “To thine own self be true.” William Shakespeare
- 53. fiftythree.com “What gets measured, gets done.” Tom Peters Once we know what matters to us, we’ll know what data matters. “To thine own self be true.” William Shakespeare
- 55. What’s next? Are you sure you know what your brand's higher purpose is? Is it powerfully distilled, captured so that it drives the way you use data? Is the difference you're trying to make and what's special about your brand, clear and inspiring to your people so that they are motivated by it and can translate the ideas into action? Are you creating the right customer experiences for what you want to achieve? When was the last time you got out of the way of your brand and let it reveal its higher purpose?
- 56. How do you do it? Hit Pause Tune in - let Trust that the answer is there Bring experience Explore, define, act Stop doing the rubbish stuff Learn Educate the people Shot on an iPhone 6 (Measure: A brand that knows) No more bad playlists Let. Explore, define, act. Led by you. Know what matters, then find data that matters.
- 57. What’s next? Who you are How to be What to do Use intuition and make better choices
- 58. fiftythree.com “To thine own self be true.” William Shakespeare
- 59. Big Data & Big Intuition thank you errol@holla.com.au