FRACTALS is a project that started on September 1 2014 and will distribute a total grant support of 5,52 m € to 50‐60 SMEs and Web entrepreneurs from all over Europe to develop Future Internet based applications for the Agricultural Sector. The FRACTALS Open Call has been launched on 30 November, while the Call will remain open until the 28 of February 2015.

1. Innovative ideas for
the farm
of the future
Mladen Radisic, PhD – Vojvodina ICT Cluster
(VOICT)
FRACTALS Dissemination Manager
Ljubljana,
05.12.2014.

2. Overview
2
FI-PPP Background
FRACTALS at a glance
Information for applicants
1
2
3

3. 3
FI-PPP background

4. Programme phases
4
The two previous phases of FI-PPP developed the infrastructure
(Generic and Specific Enablers)

5. Facts and Figures
5
500 M €
158
(phase 1)
155
(phase 2)
68%
(phase 1)
60%
(phase2)
16
projects
FI-PPP
23
(phase 1)
21
(phase 2)
Total
investment
Number of
partner
organizations
Industry
share in the
Programme
Countries
represented
Phase 3 projects
started this
summer/autumn

6. FIWARE
eHealth
6 Other Usage areas
Tourism
Smart Grid
Transport
E- business
Utilities and
environment
FIWARE is an innovative, royalty-free, open cloud-based
infrastructure for cost-effective creation and
delivery of Future Internet applications and
services

7. FIWARE Generic Enablers
(GEs)
7
A FIWARE GE:
- set of general-purpose
platform functions
available through APIs
- Building with other GEs a
FIWARE Reference
Architecture
FIWARE GE
Specifications are
open (public and
royalty-free)
FIWARE GEi:
- Platform product that
implements a given GE
Open Spec
- There might be
multiple compliant GEis
of each GE Open Spec
- Available FIWARE GEis
published on the
FIWARE Catalogue
The FIWARE will deliver at least
one reference
implementation of GEs:
- Based upon results of previous
R&D projects
- Publicly available Technical
Roadmap updated in every
release
- Licensed with no costs within
the FI-PPP
- licensed as open source

8. 8
FRACTALS at a glance

9. 9

10. Why Agriculture?
Low uptake of
advanced
ICT services
20%‐80% USA
0%‐24% Europe
In the Balkan region
agriculture plays a
predominant role, as
compared to the majority
of more developed
European countries
and EU on
average.
23 million people
in Europe were
employed in the
agri‐food chain,
(10% of total EU
Employment)

11. FRACTALS in numbers
Duration
Partners
Requested EC contribution
Budget allocated to Grants for SMEs
Number of Open Calls
Nr of Grants to be allocated to SMEs
Grant per SME
Duration of SMEs sub-projects
Start date
Open Call dates
24 months
9 partners (6 countries)
6.9M €
5.52M €
1
50-60
50-150k €
4-9 months
01/09/2014
Launch 30/11/2014,
Deadline 28/02/2015
11

12. Concept
Generic Enablers Specific Enablers Infrastructure
THROUGH AN INTEGRATED SUPPORT FRAMEWORK
SMEs and Web
Entrepreneurs
Farmers
FROM TO
Innovative Apps for Agriculture
Enhancing
productivity on
the farm
Accessing
markets and
value chains
Improving public
service provision
Phase 1 & Phase 2
Employing Open Innovation to bridge the
gap between “geeks” and farmers
Testing and
Validation of Apps
through an existing
Living Lab
Providing grants to 50-60 SMEs from all
over Europe, to develop innovative Apps
- Fast, transparent and flexible
procedures for Open Call,
- Innovative evaluation scheme,
- Capacity Building on FI-PPP,
- Clustering and networking,
- Validation of apps by end-users
community
- Optimization and savings,
- Compliance with safety and
environmental regulations,
- New markets and alternative
business models, Improved
Income, Better and more
accessible public sector services
FRACTALS envisions to
support the community of
innovative ICT SMEs and
Web Entrepreneurs (with a
focus on Balkan countries)
to harvest the benefits of FI
infrastructure, by developing
applications with high
market potential, addressing
the needs of the agricultural
sector.
12

13. Who we are
13
FIWARE
Open Call
Mgt.
DFV
ICT for
Agriculture
Open Innovation in
Agriculture
Capacity
Building for
SMEs
Business Mentoring Services for SMEs

14. FRACTALS Support to
beneficiaries
14
FRACTALS project aims to provide an integrated, beyond grant
assistance, support framework to beneficiaries, aiming to maximize
the benefits of FIWARE technologies
Grants for development of
application (50-150k per app)
Mentoring, Networking,
Clustering
Training on FI-WARE, Constant
Support Facility (Help Desk)
Interaction with Lead Users
from the entire Value Chain

15. 1. Technical Support on
FIWARE
15
Three consortium members are active players in the FIWARE community and
cover all critical know-how domains of the infrastructure developed so far
- Dutch research institute
with strong expertise in
GEs
- Coordination of two
flagship projects from
previous phases
- Greek University with
strong expertise in GEs
and its development and
applications
- Strong involvement in
both previous phases
Open Call
applications
phase
Support
during:
Training of
Evaluators
Funded
applications
development
Sub-projects
technical audit
- Spanish company with
strong expertise in GEs,
development for specific
cases
- One of the key players
in both previous phases

16. 2. Validation through
End-Users Community
16
50-60
sub-projects
PA4ALL, a Living Lab focused
300 Lead Users
on ICTs for Agriculture,
established by UNS/BioSense
Center with the help of other
key players, including the
Regional Government of
Vojvodina and its Secretariat
PA4ALL has access to
large numbers of end-users
(both farmers and
PA4ALL large enterprises)

17. 3. Entrepreneurial
Support
17
Mentoring services
to assist SMEs and
Web entrepreneurs
in gaining access to
finance and to give
hands-on support
on how to
approach VC funds
Clustering activities
encouraging
beneficiaries in
developing synergies
and offer
complimentary services
based upon the
developed applications
for agriculture
Entrepreneurial
Support

18. 18
Information for applicants

19. Eligible beneficiaries
19
ICT companies/natural persons
according to EC regulations Countries
Established Start-ups
companies
SMEs
Web
Entre-preneurs
Associated
Countries,
incl.
WBCs
Member
states
Identity

20. Eligible projects
20
All applications
MUST integrate
a number of
GEs as they are
specified by
FIWARE
Main
criteria
Applications
have to be
related to the
Agricultural
Sector

21. 21
Eligible projects
categories (1)
Enhancing Enhancing productivity productivity on on the the farm
farm
- Weather forecasting solutions that reduce agricultural
risks and improve yield
- Solutions that support quality control/quality assurance
of agricultural products (inc. Dairy products and
meat/poultry)
- Solutions for optimized use of external inputs, such as
water, nutrients and pesticides
- Solutions that exploit Wireless Sensor Networks in
agriculture and animal husbandry
- Solutions that exploit Earth Observation data in
agriculture and animal husbandry
- Agricultural Assets (i.e., fleet of agricultural machinery)
Management solution
- Knowledge Sharing and Management solutions for
agriculture
- Inventory and task planning solutions

22. Eligible projects
categories (2)
22
Accessing markets and value chains
• Traceability solutions in farming and animal husbandry exploiting
technologies such as RFID, QR codes, etc.
• Solutions for the farmers to trace the final price end consumers
paid for their products
• Solutions for end-users to give back feedback to farmers
• Solutions that promote innovative approaches on market research
• Novel solutions for marketing of agricultural products
• Solutions that enhance farmers access to commercial supply chain
• Solutions that promote alternative supply chains and facilitate
farmers to access new markets
• Solutions that support farmers' access to financial and insurance
services
• Solutions that support novel business models in agricultural sector
(i.e. resources sharing, machinery as a service, etc.)
• Solutions that support farmers in decision making with respect to
pricing of products

23. Eligible projects
categories (3)
23
Improving public service provision in the agricultural sector
- Solutions for provision of public digital services to farmers
(including E-Government services), exploiting open Public
Sector Information
- Solutions that enable farmers to engage in crowd sourcing
activities for the protection of local ecosystems
- Solutions that support agricultural property valuation
- Solutions for Land Management, Planning, Development, and
Control

24. Eligible cost categories
and reimbursement rates
24
Dissemination
Dissemination activities
cannot exceed 10% of the
eligible budget
Management
Management activities cannot
exceed 8% of the eligible budget
RTD
creating new knowledge, new
technology, and products incl.
scientific coordination
Overall funding
Overall funding for each sub-project
should be between 50,000
and 150,000 EUR
What
is
funded?
Direct costs
Personnel Costs
Other direct costs
(i.e. S/W, H/W, etc.)
Indirect costs
60% of all
Direct costs
100%
100%
75%

25. Duration
25
Sub-projects are expected to last from 4 to 9 months, according
to the amount of technical effort needed, beneficiaries resources
to be committed and beneficiaries preference

26. Payment modalities
26
Pre-financing
Beneficiaries may opt
for pre-financing up to
the amount of 45% of
the total funding.
In that case they will be
required to provide a
bank guarantee
covering the full
amount of pre-financing.
2 payment
modalities
Reimbursement
2 cases:
* If the sub-project lasts up to 5
months, reimbursement is as follow:
- 90% after the final report
- 10% after the Final payment from EC
* If the sub-project lasts from 6 to 9
months, reimbursement is as follow:
- 45% after the mid-term report
- 45% after the final report
- 10% after the Final payment from EC
Note: In any case all beneficiaries will receive up to 90% of their requested grant, upon the acceptance of
their final report. The remaining 10% of requested grant will be reimbursed after the Final Payment from EC.

27. Evaluation criteria
27
1 Experience and technical capacity of the applicant
2 Integration with FIWARE technologies
3 Technological excellence
4 Quality of the implementation plan
5 Ability to provide significant value to end-users
Measures to engage end-users in validation
through Open Innovation 6
7 Market potential

28. Content of proposal
28
Part A:
Applicants Profile
• 4 pages
• Information about the applicant, relevant experience, etc.
• Eligibility check, evaluation criterion 1
Part B:
Technical Solution
Part C:
Pitch
• 10 pages
• Description of the problem, proposed technical solution,
implementation plan, impact and engagement with end-users
• Evaluation of criteria 2, 3, 4 and 6, partially (with Part C) to 5 and 7
• 2-5 minutes
• A multimedia item (video, podcast or slideshow) in the form of a
sales pitch that will present the application to potential customers
and business partners.
• Along with content of Part B to evaluate criteria 5 and 7.

29. Time schedule of Open
Call
29
September
2014
M03 M06 M07 M09
October December
November
January
2015 February March
April
May
Call
launched
Deadline
for
Applications
Evaluation
Results
Signature
of
contracts
Elaboration of Call Material
Recruitment and Training of
Evaluators
Open Call
Evaluation
process
Contracts preparation

30. 30
Thank you for your
attention
About eligibility, budget, proposal writing etc: administrative@fractals-fp7.com
About FIWARE: tech@fractals-fp7.com
http://fractals-fp7.com