The document provides tips and lessons learned from Andry Suhaili, CEO of PriceArea.com, on running a startup. Some key points include: - Focus on a single key performance indicator (KPI) to measure success, continually test and improve based on measurements. - Hire a motivated team that is better than yourself and keep the team small and productive. The team is the biggest asset. - Maintain an entrepreneurial mindset and focus on rapid growth. Track growth metrics like visitors, users, and products over time. - Act like a corporate from the start by developing routines and making the most of each day while energy and motivation remain high.

1. Top
4
Checklist
I
learned
about
being
a
startup
CEO
Andry
Suhaili
CEO,
PriceArea.com

2. FOCUS
ON
1
KPI
TEST,
MEASURE,
IMPROVE!
SUCCESS
STARTS
WITH
THE
RIGHT
MINDSET
GROWTH!
ENTREPRENEURIAL
MINDSET
REPEAT

3. ENTREPRENEURSHIP
• Become
the
Role
model,
Mo>vator
&
a
Friend
to
your
team
• Create
direc>on
&
keeping
the
Company
on
track
• Wearing
many
hats
everyday
1
Long
Term
Endurance
and
Consistency

4. Act
&
think
like
your
startup
is
a
Corporate
Develop
a
rou>ne
&
s>ck
with
it
Make
full
use
of
the
“golden
hour”
Find
something
that
mo>vates
you
Work
hard
while
you
s>ll
can
You
are
an
Awesome
CEO!

5. IT
should
hire
Sales,
vice
versa
Hire
people
beKer
than
you
Have
a
mo>vated
team
Keep
lean
and
produc>ve
team
Your
team
is
your
Biggest
asset

6. 7
13
13
29
19
16
5
8
11
14
17
20
23
26
29
Jun-­‐10
Dec-­‐10
Dec-­‐11
Dec-­‐12
Dec-­‐13
Jun-­‐14
Scale
too
soon.
Don’t
get
stuck
with
big
overhead
PriceArea
Team
Size
June
2010
–
June
2014
7
Founding
team
6
Founding
Team

7. FOCUS
ON
1
KPI
• Stop
crea>ng
new
features
• Iden>fy
what
is
your
Core
KPI
• Set
Target
&
Milestones
• Have
confident,
but
dont
fall
in
love
with
your
product
2
Be
realisc
-­‐
You
can't
build
a
product
for
everyone

8. Core
KPI
may
consists
of
many
sub-­‐KPIs
KPI:
INCREASE
VISITORS
SEO
SEM
SMM
EMAIL
MARKETING
#
Organic
visits
#
Backlinks
#
CTR
KW
rank,
Index
status
#
Avg.
CPC
Quality
score
#
of
Likes,
Shares
#
of
Interacons
#
of
Social
visits
#
Avg.
CPC
#
of
Sign
ups
#
of
Subscribers
#
of
Referrals

9. PriceArea’s
Core
KPI
was
Merchants
(e-­‐Commerce
sites)
Growth
#
of
Merchants
-­‐
100,000
200,000
300,000
400,000
500,000
600,000
700,000
-­‐
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
9,000,000
Growth
#
of
Products

10. TEST
+
MEASURE
>
IMPROVE!
3
• Monitor
Daily,
Weekly,
Monthly
• Don't
be
lazy
of
trying
different
tools
• Talk
to
your
customers
• Make
sure
you
understand
what's
you
are
measuring
If
you
can't
measure
it,
you
can't
manage
it

11. A
Startup
is
a
temporary
organizaon
designed
to
search
for
a
repeatable
and
scalable
business
model.
-­‐
Steve
Blank
A
Company
is
a
permanent
organiza/on
designed
to
execute
a
repeatable
and
scalable
business
model.
WHAT
IS
A
STARTUP?

12. 2010
2011
2012
2013
2014

13. GROWTH,
GROWTH,
GROWTH!
4
• PriceArea’s
moKo:
Speed,
Quality
and
Timing
• Don't
waste
>me
planning.
Execute
fast
• Repeat
the
process,
then
grow
all
KPIs
• Ader
all,
building
a
startup
is
all
about
Growth
If
you
want
to
understand
Startup,
understand
Growth

14. PriceArea’s
growth
in
12
months
(Jan
–
Nov
2013)
1,616,387
+491%
194,915
Sellers
724,096
Sellers
+271%
46,640
Registered
Users
150,410
Registered
users
+222%
4,088,273
Visitors
12,060,641
Visited
the
site
+195%
Products
2010
-­‐
Dec
2012
(30
months)
Jan
–
Dec
2013
(12
months)
9,550,637
Products
Listed

15. Thanks!
Andry
Suhaili
CEO,
PriceArea.com
andry@pricearea.com