2. USERS: 840,579,340(↑0.79%)
GLOBAL POPULATION ON FACEBOOK: 12.29%
Rank Country Users Penetration
1. (-) United States 157,233,760 (+0.98%) 50.68%
2. (↑) Brazil 46,339,720 (+22.24%) 23.04%
3. (↓) India 45,779,120 (+5.24%) 03.90%
4. (-) Indonesia 42,247,000 (-1.89%) 17.39%
5. (-) Mexico 33,039,980 (+3.15%) 29.38%
6. (↑) United Kingdom 30,781,180 (+1.77%) 49.37%
7. (↓) Turkey 30,749,460 (-1.59%) 39.52%
8. (-) Philippines 27,164,260 (-1.55%) 27.19%
9. (-) France 24,272,900 (+2.86%) 37.48%
10. (-) Germany 23,522,500 (+4.08%) 28.59%
11. (-) Italy 21,620,720 (+1.53%) 37.22%
12. (-) Argentina 18,280,580 (+2.78%) 44.22%
13. (-) Canada 17,884,700 (+4.04%) 52.98%
14. (-) Colombia 16,348,660 (+4.66%) 36.98%
15. (-) Spain 16,314,500 (+4.39%) 35.08%
NA China 510,920 (+5.40%) 00.04%
3. Fastest Growing Apps Fastest Growing Pages
APP/PAGE POSITION No. USERS MONTHLY GROWTH APP/PAGE POSITION No. USERS WEEKLY GROWTH
Socialcam 1 25,300,000 +16,100,000 Facebook for Ever... 1 82,046,386 +413,388
Viddy 2 28,000,000 +12,800,000 Titanic 2 22,509,255 +97,174
Metacafe 3 14,500,000 +8,900,000 Adele 3 27,311,011 +87,550
Younews.in 4 6,300,000 +2,400,000 Neymar Jr. Oficial 4 4,523,825 +21,178
Daily Horoscope 5 7,800,000 +1,600,000 LMFAO 5 16,428,613 +80,406
Instagram 6 16,600,000 +1,600,000 The Simpsons 6 49,570,668 +64,345
Photo Love 7 9,600,000 +1,400,000 Cristiano Ronaldo 7 7 1,023,651 +6,264
Candy Crush Saga 8 4,600,000 +1,300,000 Will Smith 8 30,421,143 +56,372
Chill 9 1,100,000 +1,080,000 Bruno Mars 9 22,707,814 +59,268
Marvel: Avengers Alliance 10 6,300,000 +900,000 Shrek 10 25,151,958 +53,814
Most Popular Apps (All Time) Most Popular Pages (All Time)
APP/PAGE POSITION PREV. POS. No. USERS APP/PAGE POSITION PREV. POS. No. USERS WEEKLY GROWTH
Yahoo! Social Bar 1 X 42,200,000 Facebook for Ever... 1 X 82,046,386 +3,008,334
Static HTML: iframe tabs 2 1 41,800,000 Facebook 2 1 65,972,696 +39,694
CityVille 3 2 40,500,000 Texas HoldEm Poker 3 2 60,812,745 +27,939
Texas HoldEm Poker 4 4 36,500,000 YouTube 4 3 56,991,294 +37,013
Draw Something by OMGPOP 5 X 35,000,000 Eminem 5 4 56,453,367 +38,350
MyCalendar - Birthdays 6 6 30,600,000 Rihanna 6 5 55,216,593 +38,509
Bing 7 10 30,000,000 Lady Gaga 7 6 50,429,813 +26,293
Viddy 8 X 28,000,000 Shakira 8 7 49,645,716 +39,942
Scribd 9 X 27,600,000 The Simpsons 9 X 49,570,668 +64,345
Dailymotion 10 X 27,300,000 Michael Jackson 10 8 48,165,421 +36,596
4. Facebook for Every Phone: Special Report
• The new most popular page, Facebook
for Every Phone came out of nowhere
in April to top the ratings.
• Until April 18, Facebook for Every
Phone averaged under 1,000 new likes
a day. In the 13 days between 18th –
30th April, it averaged over 480,000
• The App allows users to:
Enjoy Facebook whenever the mood takes
you. See what your friends are doing,
update your status, read messages,
browse photos, and more!Get this app
now! On your phone, go
to: http://d.fb.me/3ux
• The rapid growth of this Page shows
the popularity of using Facebook on
Mobile devices – definitely an area to
watch!
5. News
Six Attributes of The Perfect Facebook Page Administrator
So, here’s the thing: In many ways, hiring a Facebook page administrator is
akin to hiring a poster child for your brand. This trusted manager will
maintain and update your Facebook presence as if he or she is the brand
itself that has come to life.
The reputation of the page admin will be the reputation of the brand.
Facebook Page Metrics Will Better Measure Virality
Before this update, Facebook only reported two degrees of impressions,
meaning your fans and their friends. Now key metrics such as reach,
engaged users and talking about this will extend to three degrees of
separation and beyond. Facebook stopped tallying the impressions of your
posts after 28 days. Now the site will continue counting them into
perpetuity.
1 in 4 Facebook Users Add Location Tags to Posts
One in four Facebook users add their location to a combined total of two billion posts
each month. The 200 million active users of geotagging capabilities each tag something
an average of ten times a month.
6. CASE STUDY OF THE MONTH – FACEBOOK IN
BRAZIL
We asked Fernando Neves, Director of Ketchum Digital Brazil for
some insight into this remarkable growth:
Over the Past few months, we’ve seen enormous growth in the
“Brazilians love social media and are always among the most
number of people using Facebook in Brazil
active users.
Until a few months, the most widely used social network in the
In the past 6 months, Brazil has gone from having the 6th most country was Orkut, a social network created by Google (before
Facebook users to the 2nd most, growing by more than 10% every Google +). We are now witnessing a migration of users from
month Orkut to Facebook.
Moreover, the country continues to grow and many Brazilian
families are buying their first computer, start surfing the Internet
and learn about social networks. Of the estimated 80 million
Brazilians with Internet access, "only" slightly more than 30 million
are on Facebook, which shows that the number of Brazilian users
will continue to grow.”
So there you have it, we’re seeing growing affluence and
disposable income resulting in more internet users, while at the
same time people are leaving Orkut to join Facebook. This potent
cocktail of factors is driving users to Facebook in huge numbers
Growth in Users Nov ‘11 – Apr ‘12
50,000,000
40,000,000
30,000,000
20,000,000 USERS
10,000,000
0
Nov Dec Jan Feb Mar Apr
