WeVue U

•

1 like•617 views

Taylor Wallace

This deck was created as a concept to pitch to describe how WeVue could be used for universities.

Business

68%
of gen-z uses social media
to research colleges
25%
growth in college  
searches on youtube
92%
of gen-z online
daily
top three networks teens use to research schools

of Gen-Z will watch
a video from your college
80% 44%
find videos posted
by your current students
91%
want your marketing
tailored to their interests

66%
of students said a social media
conversation impacted their choice

How can you positively engage GenZ prospects
in more of these increasingly important conversations?

Your stories are being told across campus… 
every, single, day

Ambassador shot
Make sure we have user stories associated with these
campus  
life her  
major
student 
athletics
What if you had a way to create
great stories together

And connect those stories with prospects
where and how they connect online

Campus Story-telling at Scale
Introducing…

Create Content
Curate Content
Connect Content
Marketing
Admissions
Student Affairs / Life
Athletics
Affinity Groups
Colleges / Faculty
Alumni Groups
Via Email
On Mobile
On WebTo Social
Ambassadors Pose, Click, & Upload
Admins Cut, paste, & publish
Community& Prospects
learn, engage, & share

Request Content Mashup Content Edit Content
Curation

Via Email
On Mobile
On Web
To Social
Welcome to Concordia University
in Portland
The relationships we build
with each other,
our customers,
and our community
are the foundation
of our business.v
Join Our Team
Meet Rici Hallstrand
Listen to why he chose to
study Biology at Concordia
As a Cavalier, you will be
challenged, encourage,
and empowered to ask
the hard questions, dig deep,
and think with purpose.
Are you ready?
Sign up for news
Interested in studying abroad? We oﬀer
programs around the globe, and
many of our students take advantage
of the opprotunity to study and travel.
Take a look inide of our research
facilities and see how our students
apply their learning with top professors
Let’s LEARN ABOUT THE WORLD
Connection
Admins

WeVue tracks your social engagement
so when you create a conversation here
you can convert it to here…

Personalized Recruiting
Students Create
Admins Curate
Your school connects
WeVue Measures and
repeats

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One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics. This top 10 list includes: Implement a Social Media Strategy Produce Quality & Accurate Content Manage Platforms with Social Media Managers and Student Leaders Use an Authentic and Transparent Voice Represent the University/Division/Department Brand and University Resources Collaborate and Support other University Social Media Pages Respect Your Community Dive into Data Empower Influencers and Engage Audience Get Internal Buy-In Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.

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Although the importance of social media for higher education communications and marketing strategy is increasing, staff resources for digital content oftentimes fail to grow at the same pace. For example, in the 2014 CASE social media survey, 53 percent of respondents identified “staffing of day-to-day content management” as a barrier to successful use of social media. One way to get past that staffing barrier is called curation – the technique of sharing strategically selected content created by your university community across the university’s social media channels. The University of San Francisco (ca. 10,000 students) launched the curation site #USFCA (hashtag.usfca.edu) in March 2013. One year later, the site had generated more than 4,000 brand-supportive content items coming from 1,200 unique sources, together creating a fascinating, authentic, and on-going curated story about the university – as told by the community. The site yielded more than 160,000 views in the first year and the engaging content was featured across all official social media channels, helping the university to one of the best social media years overall, with an overall 38% social media community growth. The best thing of all – this model is completely applicable at other higher education institutions, and it’s easy to launch and get going as soon as some basic steps are in place.

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The Campus Community Life Cycle series will explore the stages students go through as they assimilate into a new school community, become involved in campus life and then stay active after graduation as alumni. Gain ideas you can use as experts discuss: • Optimizing each stage in the transition process • How to create a strong student community and alumni network • Ways to assure student and institutional success This series will be presented in three, progressive sessions beginning with Integrating New Students Into the Community. Topic highlights of this presentation include: • Pre-enrollment activities: getting new students to the first day of class • Engaging students in your community • Transitioning new students to full members of the community in the first term Other webinars in this series include: • Community as a Retention Tool – April, 2010 • Maintaining Community After Graduation: Benefits to the Institution – May, 2010 Additional information about the upcoming webinars in this series will be available soon. Write us at connect@edmap.biz for more information.

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WeVue U

1. U Create a better story together

2. Are you ready for GenZ?

3. 68% of gen-z uses social media to research colleges 25% growth in college   searches on youtube 92% of gen-z online daily top three networks teens use to research schools

4. of Gen-Z will watch a video from your college 80% 44% find videos posted by your current students 91% want your marketing tailored to their interests

5. 66% of students said a social media conversation impacted their choice

6. How can you positively engage GenZ prospects in more of these increasingly important conversations?

7. Your stories are being told across campus…  every, single, day

8. Ambassador shot Make sure we have user stories associated with these campus   life her   major student  athletics What if you had a way to create great stories together

9. And connect those stories with prospects where and how they connect online

10. User Story Output • Campus Life Microsite While maintaining your brand with consistency and control

11. Campus Story-telling at Scale Introducing…

12. Create Content Curate Content Connect Content Marketing Admissions Student Affairs / Life Athletics Affinity Groups Colleges / Faculty Alumni Groups Via Email On Mobile On WebTo Social Ambassadors Pose, Click, & Upload Admins Cut, paste, & publish Community& Prospects learn, engage, & share

13. Content DevelopmentCreation

14. Request Content Mashup Content Edit Content Curation

15. Via Email On Mobile On Web To Social Welcome to Concordia University in Portland The relationships we build with each other, our customers, and our community are the foundation of our business.v Join Our Team Meet Rici Hallstrand Listen to why he chose to study Biology at Concordia As a Cavalier, you will be challenged, encourage, and empowered to ask the hard questions, dig deep, and think with purpose. Are you ready? Sign up for news Interested in studying abroad? We oﬀer programs around the globe, and many of our students take advantage of the opprotunity to study and travel. Take a look inide of our research facilities and see how our students apply their learning with top professors Let’s LEARN ABOUT THE WORLD Connection Admins

16. WeVue tracks your social engagement so when you create a conversation here you can convert it to here…

17. Personalized Recruiting Students Create Admins Curate Your school connects WeVue Measures and repeats

18. Create a better story together U

WeVue U

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