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Roles & Responsibilities 
of Volunteer and Public Policy Board Leaders 
TEXAS ALLIANCE OF GROUNDWATER DISTRICTS & 
HIGH PLAINS WATER DISTRICT 
Board Member Training Course 
Bayer Museum of Agriculture | September 16-17, 2014 
1121 Canyon Lake Dr. 
Lubbock, TX 79403
Robert A. Floyd, 
 Legislative Consultant for Hance Scarborough, LLP 
 Lobbied before the Texas Legislature and U.S. Congress 41 years. 
 Served as President and CEO of the Texas Motor Transportation 
Association and the Texas Society of Association Executives. 
 Served on the board of directors of state, local and national 
associations and non profit organizations. 
 Served as an elected member of the Eanes ISD Board of Trustees. 
 Provides advice and counsel to trade associations and non profit 
organizations in strategic planning, board leadership, 
organizational performance, communications and public affairs. 
 Author of The Courage to Lead: An Essential Guide for Volunteer 
Leaders, Board Trustees and Public Servants 
 Chairs the Texas Capitol Vietnam Veterans Monument Committee, 
a non profit organization that organized and raised funds for the 
monument on the State Capitol Grounds to honor Texans who 
served in the Vietnam War. Dedicated on March 29, 2014.
Seven Essential Questions 
1. Are you getting the results that you want as a board? 
2. Is the board working efficiently? 
3. Is the board having difficulty resolving issues or developing policy? 
4. Does the board have difficulty reaching consensus on key issues? 
5. Do the same issues keep coming up meeting after meeting, year after 
year, without the board being able to come to closure? 
6. Does your constituency/stakeholders believe (perceptions are equal to 
reality) that the board/organization is not meeting its needs? 
7. Do members feel they are contributing to the final decisions?
1. Establish Policy. 
Meet the needs of constituents you represent. 
Address the needs of the public as well. 
Set policies that guide your organization to run effectively, 
legally, and ethically. 
Recognize policy decisions as those that affect the 
organization as a whole. 
Establish the framework within which the staff executive can 
lead and manage.
2. Establish a Partnership with 
the Chief Staff Executive. 
•Set guidelines for authority, responsibility, and accountability of the 
chief staff executive and the board. 
•Provide support.
3. Nurture a Vision. 
•Have a shared vision, sense of mission, and plan. 
•Take the long view; help put difficult decisions into 
perspective.
4. Provide Direction Through Strategic 
Planning. 
•Stay in touch with your constituents and stakeholders and 
your professional environment. 
•Assess strategic implication of critical issues. 
•Identify opportunities and threats.
5. Assure the Financial Integrity of the 
Organization. 
•Tie financial policies to programmatic goals 
•Maintain sound fiscal policy, practices, and controls. 
•Assist in developing and approving the budget. 
•Delegate implementation and administration. 
•Monitor financial outcomes and performance. 
•Think long-term, big-picture; not only annual 
income/expenses.
6. Participate Responsibly. 
• Commit the necessary time or step aside. 
• Regularly remind yourself of your role as a 
leader/director. 
• Keep politics in perspective. 
• Review agenda materials sufficiently prior to meetings. 
• Do your homework 
• Keep the board working on board-level matters. 
• Employ committees and staff effectively. 
• Encourage potential board members leaders. 
• Follow both local, state and national trends; other trends 
in business, public affairs, technology, society, and 
economics.
6. Participate Responsibly – Continued 
• Take special assignments willingly and enthusiastically when 
asked. 
• Bring a sense of humor to the board’s deliberations. 
• Be a goodwill ambassador for the organization. 
• Actively participate in membership recruitment and 
retention. 
• Support the organization’s public advocacy. 
• Attend events and activities, including the annual conference 
and educational seminars. 
• Express opinions consistent with your conscience and 
convictions, but support the majority decisions made by the 
board. 
• Speak for the board or the organization only when authorized 
to do so.
6. Participate Responsibly – Continued 
• Maintain confidentiality of issues discussed in executive 
decision making sessions. 
• Serve the whole organization, rather than any special 
interest group or constituency. 
• Avoid even the appearance of conflict of interest. 
• Disclose any possible conflicts in a timely fashion. 
• Commit to continuous improvement.
7. Commit to Board Leadership as 
Team Leadership. 
•Know the goal. 
•Know your role as a board member. 
•Provide feedback. 
•Respect and value diversity. 
•Develop trust and fight fair. 
•Pitch in to help. 
•Know how to solve problems. 
•Spread the credit; celebrate 
•Get results.
8. Evaluate Performance at all Levels 
•Policy 
•Finance 
•Staff 
•Board 
•Organization
Knowing What’s Ahead 
§ Absence of clear definition of success between 
members of the board and /or between members of the 
board and staff 
§ Personal bias of influential constituents/stakeholders 
§ Business environment of stakeholders in crisis 
§ Turf protection, creating divisiveness 
§ Only superficial issues discussed
Knowing What’s Ahead 
§ Short-term expediency vs. long-term benefits 
§ A lack of solid partnership among the people or 
groups in power 
§ Unpredictable future creating anxiety 
§ Stakeholders having no sense of their future 
§ Internal squabbling 
§ Continuous conflict and confrontation 
§ Energy internally directed and personally 
driven 
§ Lack of trust
Leadership and Ethics 
"Congressional job approval is at 14%, one of the 
lowest ratings in the fall before any midterm 
election since Gallup began measuring approval in 
1974. Most who disapprove say this makes them 
more likely to vote this year. " 
- Gallup, September 8, 2014
What Does Ethics Mean? 
•Ethics mean teamwork…accomplishing tasks through 
people working together. 
•Ethics is meaning. Meaning in your own work and in the 
work that you create for others. 
•Ethics is love, compassion, service and validation. 
•Ethics is seeing the world from the other person’s point 
of view. 
•Ethics is tied to core values. The ethical person is 
motivated by what is right; not by what feels good. 
---Peter Koestenbaum
Ethics in Empowerment and 
Encouragement 
•An ethical leader creates an environment that nurtures 
excellence, risk, taking and credibility. 
•Ethical leaders are willing to surrender authority, share 
ownership and trust people’s judgment. 
•When people feel they are partners, they accept 
responsibility and take initiative; when they feel no real 
connection, they put in their hours and go home.
Ethics and Integrity are entwined 
“If you have integrity, nothing else matters. If you don’t have 
integrity, nothing else matters.”--Former U.S. Senator Alan 
Simpson 
•If character is integrity based, people will put their faith in 
leaders who demonstrate that they place their own interests 
behind those of their followers. 
•Integrity is being true to your word and your commitments; 
it can not be faked. 
•Integrity and honesty are closely aligned; honesty is being 
true to self and others.
Ethics and Credibility 
•A leader’s credibility is largely measured by the 
consistency between his words and deeds. 
•Credibility is developed over time. There are no 
shortcuts. 
•And as hard as credibility is to build, it can be broken by 
one inappropriate remark or action. 
•Credibility is derived from values.
Ethics and Authenticity 
Authenticity starts with self awareness. 
“Effective executives build on their strengths…on what 
they can do. They do not build on weaknesses. They do 
not start out with things they cannot do. (Peter Drucker) 
BARRIERS TO EFFECTIVE LEADERSHIP 
•A lack of personal goals and a roadmap of how to meet them. 
•No clear understanding of one’s own strengths and weaknesses, 
plus a plan for improving. 
•Not understanding there is only one standard for ethics in both our 
personal and professional lives
Authenticity (continued) 
•Always stressing what others can’t do well rather than 
building on what they can do well. 
•Not taking charge of one’s own personal learning and 
development. 
•A lack of generosity, not sharing time, ideas, feedback, 
and compliments with others. 
•Leading from the rear, sitting on the fence, and never 
taking responsibility. 
--Frances Hesselbein, former CEO of the Girl Scouts of American
Lessons Learned 
•As John Gardner writes, “Never confuse status with leadership.” 
Leadership is not a position or place of authority. As for 
personal accountability, the buck stops with each individual. 
•Each individual must remain vigilant and when sensing the 
ship is veering off course, take the responsibility to take the 
appropriate action even though the con-sequences may be 
severe. 
•We must always be motivated by what is best for our 
organization, not just for ourselves. We have an obligation to all 
crewmembers when encountering the rougher seas of our 
voyage.
Leading Change 
1. Focus on change as an opportunity, not a threat. 
2. Assure yourself there is a compelling reason for the 
change, which can lead to major innovation in the 
organization. 
3. Recognize from the beginning that you cannot “manage 
change;” by definition, change is unpredictable and often 
messy. You can, however, manage the process, but not 
without the help of others, patience, courage, endurance, 
and at least one case of Maalox.
Why Do People Resist Change? 
•We don’t understand the reason for it. 
•We lack information. 
•We don’t perceive a need to change. 
•We feel we have already changed. 
•We don’t see what it means for us. 
•We don’t see a clear direction.
Resistance to Change 
•We fear the loss of power, prestige, money, status, 
friends, and work. 
•We are reluctant to give up something that is 
comfort-able and familiar. 
•We were not asked for input about change. 
•We have been hurt or betrayed by previous 
changes. 
•We fear we may not be able to learn enough to be 
successful. 
•We are already overwhelmed. 
•We fear the loss of control.
10 Steps for Leading Change 
1. The change initiative should be compelling, yield 
significant benefits, and capitalize on strengths and 
opportunities. 
2. Change is constant, unpredictable, and is always 
accelerating. 
3. Leverage technology as a key tool for organization, 
coordination, communication, research, marketing, and 
public relations. 
4. Expect to be surprised. 
5. Everybody resists change—clarify, communicate, consult, 
set the course—but never conceal. 
6. The change initiative should be compelling, yield 
significant benefits, and capitalize on strengths and 
opportunities.
Leading Change 
7. Take risks—prudent risks. 
8. Enlist “Change Champions” to help support the 
change initiative. 
9. Each change initiative should have a 
• Clear target or outcome. 
• Strategic Action Plan 
• Budget/management of resources. 
10. Stay the course.

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Ethics, TAGD Leadership Training, September 2014: Robert Floyd

  • 1. Roles & Responsibilities of Volunteer and Public Policy Board Leaders TEXAS ALLIANCE OF GROUNDWATER DISTRICTS & HIGH PLAINS WATER DISTRICT Board Member Training Course Bayer Museum of Agriculture | September 16-17, 2014 1121 Canyon Lake Dr. Lubbock, TX 79403
  • 2. Robert A. Floyd,  Legislative Consultant for Hance Scarborough, LLP  Lobbied before the Texas Legislature and U.S. Congress 41 years.  Served as President and CEO of the Texas Motor Transportation Association and the Texas Society of Association Executives.  Served on the board of directors of state, local and national associations and non profit organizations.  Served as an elected member of the Eanes ISD Board of Trustees.  Provides advice and counsel to trade associations and non profit organizations in strategic planning, board leadership, organizational performance, communications and public affairs.  Author of The Courage to Lead: An Essential Guide for Volunteer Leaders, Board Trustees and Public Servants  Chairs the Texas Capitol Vietnam Veterans Monument Committee, a non profit organization that organized and raised funds for the monument on the State Capitol Grounds to honor Texans who served in the Vietnam War. Dedicated on March 29, 2014.
  • 3. Seven Essential Questions 1. Are you getting the results that you want as a board? 2. Is the board working efficiently? 3. Is the board having difficulty resolving issues or developing policy? 4. Does the board have difficulty reaching consensus on key issues? 5. Do the same issues keep coming up meeting after meeting, year after year, without the board being able to come to closure? 6. Does your constituency/stakeholders believe (perceptions are equal to reality) that the board/organization is not meeting its needs? 7. Do members feel they are contributing to the final decisions?
  • 4. 1. Establish Policy. Meet the needs of constituents you represent. Address the needs of the public as well. Set policies that guide your organization to run effectively, legally, and ethically. Recognize policy decisions as those that affect the organization as a whole. Establish the framework within which the staff executive can lead and manage.
  • 5. 2. Establish a Partnership with the Chief Staff Executive. •Set guidelines for authority, responsibility, and accountability of the chief staff executive and the board. •Provide support.
  • 6. 3. Nurture a Vision. •Have a shared vision, sense of mission, and plan. •Take the long view; help put difficult decisions into perspective.
  • 7. 4. Provide Direction Through Strategic Planning. •Stay in touch with your constituents and stakeholders and your professional environment. •Assess strategic implication of critical issues. •Identify opportunities and threats.
  • 8. 5. Assure the Financial Integrity of the Organization. •Tie financial policies to programmatic goals •Maintain sound fiscal policy, practices, and controls. •Assist in developing and approving the budget. •Delegate implementation and administration. •Monitor financial outcomes and performance. •Think long-term, big-picture; not only annual income/expenses.
  • 9. 6. Participate Responsibly. • Commit the necessary time or step aside. • Regularly remind yourself of your role as a leader/director. • Keep politics in perspective. • Review agenda materials sufficiently prior to meetings. • Do your homework • Keep the board working on board-level matters. • Employ committees and staff effectively. • Encourage potential board members leaders. • Follow both local, state and national trends; other trends in business, public affairs, technology, society, and economics.
  • 10. 6. Participate Responsibly – Continued • Take special assignments willingly and enthusiastically when asked. • Bring a sense of humor to the board’s deliberations. • Be a goodwill ambassador for the organization. • Actively participate in membership recruitment and retention. • Support the organization’s public advocacy. • Attend events and activities, including the annual conference and educational seminars. • Express opinions consistent with your conscience and convictions, but support the majority decisions made by the board. • Speak for the board or the organization only when authorized to do so.
  • 11. 6. Participate Responsibly – Continued • Maintain confidentiality of issues discussed in executive decision making sessions. • Serve the whole organization, rather than any special interest group or constituency. • Avoid even the appearance of conflict of interest. • Disclose any possible conflicts in a timely fashion. • Commit to continuous improvement.
  • 12. 7. Commit to Board Leadership as Team Leadership. •Know the goal. •Know your role as a board member. •Provide feedback. •Respect and value diversity. •Develop trust and fight fair. •Pitch in to help. •Know how to solve problems. •Spread the credit; celebrate •Get results.
  • 13. 8. Evaluate Performance at all Levels •Policy •Finance •Staff •Board •Organization
  • 14. Knowing What’s Ahead § Absence of clear definition of success between members of the board and /or between members of the board and staff § Personal bias of influential constituents/stakeholders § Business environment of stakeholders in crisis § Turf protection, creating divisiveness § Only superficial issues discussed
  • 15. Knowing What’s Ahead § Short-term expediency vs. long-term benefits § A lack of solid partnership among the people or groups in power § Unpredictable future creating anxiety § Stakeholders having no sense of their future § Internal squabbling § Continuous conflict and confrontation § Energy internally directed and personally driven § Lack of trust
  • 16. Leadership and Ethics "Congressional job approval is at 14%, one of the lowest ratings in the fall before any midterm election since Gallup began measuring approval in 1974. Most who disapprove say this makes them more likely to vote this year. " - Gallup, September 8, 2014
  • 17. What Does Ethics Mean? •Ethics mean teamwork…accomplishing tasks through people working together. •Ethics is meaning. Meaning in your own work and in the work that you create for others. •Ethics is love, compassion, service and validation. •Ethics is seeing the world from the other person’s point of view. •Ethics is tied to core values. The ethical person is motivated by what is right; not by what feels good. ---Peter Koestenbaum
  • 18. Ethics in Empowerment and Encouragement •An ethical leader creates an environment that nurtures excellence, risk, taking and credibility. •Ethical leaders are willing to surrender authority, share ownership and trust people’s judgment. •When people feel they are partners, they accept responsibility and take initiative; when they feel no real connection, they put in their hours and go home.
  • 19. Ethics and Integrity are entwined “If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.”--Former U.S. Senator Alan Simpson •If character is integrity based, people will put their faith in leaders who demonstrate that they place their own interests behind those of their followers. •Integrity is being true to your word and your commitments; it can not be faked. •Integrity and honesty are closely aligned; honesty is being true to self and others.
  • 20. Ethics and Credibility •A leader’s credibility is largely measured by the consistency between his words and deeds. •Credibility is developed over time. There are no shortcuts. •And as hard as credibility is to build, it can be broken by one inappropriate remark or action. •Credibility is derived from values.
  • 21. Ethics and Authenticity Authenticity starts with self awareness. “Effective executives build on their strengths…on what they can do. They do not build on weaknesses. They do not start out with things they cannot do. (Peter Drucker) BARRIERS TO EFFECTIVE LEADERSHIP •A lack of personal goals and a roadmap of how to meet them. •No clear understanding of one’s own strengths and weaknesses, plus a plan for improving. •Not understanding there is only one standard for ethics in both our personal and professional lives
  • 22. Authenticity (continued) •Always stressing what others can’t do well rather than building on what they can do well. •Not taking charge of one’s own personal learning and development. •A lack of generosity, not sharing time, ideas, feedback, and compliments with others. •Leading from the rear, sitting on the fence, and never taking responsibility. --Frances Hesselbein, former CEO of the Girl Scouts of American
  • 23. Lessons Learned •As John Gardner writes, “Never confuse status with leadership.” Leadership is not a position or place of authority. As for personal accountability, the buck stops with each individual. •Each individual must remain vigilant and when sensing the ship is veering off course, take the responsibility to take the appropriate action even though the con-sequences may be severe. •We must always be motivated by what is best for our organization, not just for ourselves. We have an obligation to all crewmembers when encountering the rougher seas of our voyage.
  • 24. Leading Change 1. Focus on change as an opportunity, not a threat. 2. Assure yourself there is a compelling reason for the change, which can lead to major innovation in the organization. 3. Recognize from the beginning that you cannot “manage change;” by definition, change is unpredictable and often messy. You can, however, manage the process, but not without the help of others, patience, courage, endurance, and at least one case of Maalox.
  • 25. Why Do People Resist Change? •We don’t understand the reason for it. •We lack information. •We don’t perceive a need to change. •We feel we have already changed. •We don’t see what it means for us. •We don’t see a clear direction.
  • 26. Resistance to Change •We fear the loss of power, prestige, money, status, friends, and work. •We are reluctant to give up something that is comfort-able and familiar. •We were not asked for input about change. •We have been hurt or betrayed by previous changes. •We fear we may not be able to learn enough to be successful. •We are already overwhelmed. •We fear the loss of control.
  • 27. 10 Steps for Leading Change 1. The change initiative should be compelling, yield significant benefits, and capitalize on strengths and opportunities. 2. Change is constant, unpredictable, and is always accelerating. 3. Leverage technology as a key tool for organization, coordination, communication, research, marketing, and public relations. 4. Expect to be surprised. 5. Everybody resists change—clarify, communicate, consult, set the course—but never conceal. 6. The change initiative should be compelling, yield significant benefits, and capitalize on strengths and opportunities.
  • 28. Leading Change 7. Take risks—prudent risks. 8. Enlist “Change Champions” to help support the change initiative. 9. Each change initiative should have a • Clear target or outcome. • Strategic Action Plan • Budget/management of resources. 10. Stay the course.