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Mobile 360: eerste NL bereiksonderzoek voor mobile devices
- 6. Convenience
Experience
Independence
Transparency
Relevance
©TNS 2012 6
- 7. I feel I am „always connected‟ to the Internet 44%
©TNS 2012
- 17. Mobile‟s purpose varies hugely –
from a supplementary device in
established markets
% agree
% disagree
Netherlands South Korea China Ghana
“I would be happy doing
all my Internet surfing
via my mobile”
“I would like to access the
Internet more on my
mobile phone, if it were
more convenient, or had
higher speed or
connectivity”
17
©TNS 2012
- 18. To a primary device, restricted
by connectivity and functionality
problems
% agree
% disagree
Netherlands South Korea China Ghana
“I would be happy doing
all my Internet surfing
via my mobile”
“I would like to access the
Internet more on my
mobile phone, if it were
more convenient, or had
higher speed or
connectivity”
Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636
18
©TNS 2012
- 19. To the only device available in
the developing markets, with no
PC heritage
% agree
% disagree
Netherlands South Korea China Ghana
“I would be happy doing
all my Internet surfing
via my mobile”
“I would like to access the
Internet more on my
mobile phone, if it were
more convenient, or had
higher speed or
connectivity”
Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636
19
©TNS 2012
- 22. 69
minutes
©TNS 2012 22
- 25. total time spent on mobile websites
total time spent on applications
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- 29. +/- 3000 apps
100%
90%
+/- 12000
80%
websites
70%
60%
50%
40%
30%
20%
10%
0%
1 10 100 1.000 10.000
Total spend time (hours) (App) Total spend time (hours) (websites)
©TNS 2012 29
- 30. Convenience
Experience
Independence
Transparency
Relevance
©TNS 2012 30
- 35. Convenience
Experience
Independence
Transparency
Relevance
©TNS 2012 35
- 36. Remy Bleijendaal
Digital Consultant TNS NIPO
remy.bleijendaal@tns-nipo.com
06-24242911
@remybleijendaal
©TNS 2012 36