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Susan
                                               Chavez
                                               Susan
                                               Chavez
Twitter Best Practices:
    Junior League Style




    Presenter: Susan Chavez, AJLI Consultant
Susan
                                                   Chavez
                                                   Sus
                                                   Susan
                                                   Chavez
                                                   Chavez
      Today We Will Discuss

•   Why branding matters and how to use your
    brand to attract followers

•   How to communicate effectively and listen
    on Twitter to build online community

•   What tools to use to measure your impact on
    Twitter so you can improve your social media
    efforts
Susan
                                Chavez
                                Sus
                                Susan
                                Chavez
                                Chavez
Branding




    Branding: Profile Picture
Susan
                                    Chavez
                                    Sus
                                    Susan
                                    Chavez
                                    Chavez
    Branding

A                  B




        Branding: Profile Picture
Susan
                                    Chavez
                                    Sus
                                    Susan
                                    Chavez
                                    Chavez
    Branding

A                  B




        Branding: Profile Picture
Susan
                                Chavez
                                Sus
                                Susan
                                Chavez
                                Chavez
Branding




     •   Square format

     •   Minimum of 33 x 33px

     •   Less than 700KB

     •   PNG, JPG, or GIF




    Branding: Profile Picture
Susan
Susan
Sus
Chavez
Chavez
Chavez
           Branding: Header Image
Branding
Susan
                                  Chavez
                                  Sus
                                  Susan
                                  Chavez
                                  Chavez
Branding



     •   Landscape

     •   At least 1,200 x
         600PX

     •   Recommended
         1,252 x 626PX

     •   5MB max



         Branding: Header Image
Susan
Susan
Sus
Chavez
Chavez
Chavez
           Branding: Biography
Branding
Susan
                                 Chavez
                                 Sus
                                 Susan
                                 Chavez
                                 Chavez
Branding




     •   160 characters max

     •   Write clearly

     •   Don’t leave blank!




           Branding: Biography
Susan
                                Chavez
                                Sus
                                Susan
                                Chavez
                                Chavez
Branding




    Branding: Profile Details
Susan
                                      Chavez
                                      Sus
                                      Susan
                                      Chavez
                                      Chavez
Building Community




          Branding: Profile Details
Susan
                                    Chavez
                                    Sus
                                    Susan
                                    Chavez
                                    Chavez
Building Community




          Followers vs. Following
Susan
                                   Chavez
                                   Sus
                                   Susan
                                   Chavez
                                   Chavez
Building Community




            Organizing Followers
Susan
                                 Chavez
                                 Sus
                                 Susan
                                 Chavez
                                 Chavez
Building Community




                Creating Lists
Susan
                                 Chavez
                                 Sus
                                 Susan
                                 Chavez
                                 Chavez
Building Community




                Creating Lists
Susan
                                    Chavez
                                    Sus
                                    Susan
                                    Chavez
                                    Chavez
Building Community




          Communicating: Retweets
Susan
                                       Chavez
                                       Sus
                                       Susan
                                       Chavez
                                       Chavez
Building Community




      Communicating: Modified Tweets
Susan
                                              Chavez
                                              Sus
                                              Susan
                                              Chavez
                                              Chavez
Building Community




Communicating: Talking to Vs. Talking about
Susan
                                    Chavez
                                    Sus
                                    Susan
                                    Chavez
                                    Chavez
Building Community




          Communicating: Hashtags
Susan
                                       Chavez
                                       Sus
                                       Susan
                                       Chavez
                                       Chavez
Building Community




      Identifying Strategic Hashtags
Susan
                                     Chavez
                                     Sus
                                     Susan
                                     Chavez
                                     Chavez
Building Community




          How to Listen on Twitter
Susan
                                     Chavez
                                     Sus
                                     Susan
                                     Chavez
                                     Chavez
Building Community




          How to Listen on Twitter
Susan
                                     Chavez
                                     Sus
                                     Susan
                                     Chavez
                                     Chavez
Building Community




          How to Listen on Twitter
Susan
                                     Chavez
                                     Sus
                                     Susan
                                     Chavez
                                     Chavez
Building Community




          How to Listen on Twitter
Susan
                                         Chavez
                                         Sus
                                         Susan
                                         Chavez
                                         Chavez
Building Community




      Listening: Create Twitter Alerts
Susan
Susan
Sus
Chavez
Chavez
Chavez
                     Measurement
Building Community
Susan
                                     Chavez
                                     Sus
                                     Susan
                                     Chavez
                                     Chavez
Building Community




      Measurement: Dashboard Tools
Susan
                                     Chavez
                                     Sus
                                     Susan
                                     Chavez
                                     Chavez
Building Community




         Measurement: Online Tools
Susan
Chavez
Susan
                               Chavez
     Thank You!




Facebook.com/SusanChavezPage
  Twitter.com/Susan_Chavez
 Pinterest.com/Susan_Chavez

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Twitter Best Practices: Junior League Style

  • 1. Susan Chavez Susan Chavez Twitter Best Practices: Junior League Style Presenter: Susan Chavez, AJLI Consultant
  • 2. Susan Chavez Sus Susan Chavez Chavez Today We Will Discuss • Why branding matters and how to use your brand to attract followers • How to communicate effectively and listen on Twitter to build online community • What tools to use to measure your impact on Twitter so you can improve your social media efforts
  • 3. Susan Chavez Sus Susan Chavez Chavez Branding Branding: Profile Picture
  • 4. Susan Chavez Sus Susan Chavez Chavez Branding A B Branding: Profile Picture
  • 5. Susan Chavez Sus Susan Chavez Chavez Branding A B Branding: Profile Picture
  • 6. Susan Chavez Sus Susan Chavez Chavez Branding • Square format • Minimum of 33 x 33px • Less than 700KB • PNG, JPG, or GIF Branding: Profile Picture
  • 7. Susan Susan Sus Chavez Chavez Chavez Branding: Header Image Branding
  • 8. Susan Chavez Sus Susan Chavez Chavez Branding • Landscape • At least 1,200 x 600PX • Recommended 1,252 x 626PX • 5MB max Branding: Header Image
  • 9. Susan Susan Sus Chavez Chavez Chavez Branding: Biography Branding
  • 10. Susan Chavez Sus Susan Chavez Chavez Branding • 160 characters max • Write clearly • Don’t leave blank! Branding: Biography
  • 11. Susan Chavez Sus Susan Chavez Chavez Branding Branding: Profile Details
  • 12. Susan Chavez Sus Susan Chavez Chavez Building Community Branding: Profile Details
  • 13. Susan Chavez Sus Susan Chavez Chavez Building Community Followers vs. Following
  • 14. Susan Chavez Sus Susan Chavez Chavez Building Community Organizing Followers
  • 15. Susan Chavez Sus Susan Chavez Chavez Building Community Creating Lists
  • 16. Susan Chavez Sus Susan Chavez Chavez Building Community Creating Lists
  • 17. Susan Chavez Sus Susan Chavez Chavez Building Community Communicating: Retweets
  • 18. Susan Chavez Sus Susan Chavez Chavez Building Community Communicating: Modified Tweets
  • 19. Susan Chavez Sus Susan Chavez Chavez Building Community Communicating: Talking to Vs. Talking about
  • 20. Susan Chavez Sus Susan Chavez Chavez Building Community Communicating: Hashtags
  • 21. Susan Chavez Sus Susan Chavez Chavez Building Community Identifying Strategic Hashtags
  • 22. Susan Chavez Sus Susan Chavez Chavez Building Community How to Listen on Twitter
  • 23. Susan Chavez Sus Susan Chavez Chavez Building Community How to Listen on Twitter
  • 24. Susan Chavez Sus Susan Chavez Chavez Building Community How to Listen on Twitter
  • 25. Susan Chavez Sus Susan Chavez Chavez Building Community How to Listen on Twitter
  • 26. Susan Chavez Sus Susan Chavez Chavez Building Community Listening: Create Twitter Alerts
  • 27. Susan Susan Sus Chavez Chavez Chavez Measurement Building Community
  • 28. Susan Chavez Sus Susan Chavez Chavez Building Community Measurement: Dashboard Tools
  • 29. Susan Chavez Sus Susan Chavez Chavez Building Community Measurement: Online Tools
  • 31. Susan Chavez Thank You! Facebook.com/SusanChavezPage Twitter.com/Susan_Chavez Pinterest.com/Susan_Chavez