Twitter Best Practices: Junior League Style

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Twitter best practices webinar presentation for The Association of Junior Leagues International, Inc.

Twitter best practices webinar presentation for The Association of Junior Leagues International, Inc.

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Transcript

  • 1. Susan Chavez Susan ChavezTwitter Best Practices: Junior League Style Presenter: Susan Chavez, AJLI Consultant
  • 2. Susan Chavez Sus Susan Chavez Chavez Today We Will Discuss• Why branding matters and how to use your brand to attract followers• How to communicate effectively and listen on Twitter to build online community• What tools to use to measure your impact on Twitter so you can improve your social media efforts
  • 3. Susan Chavez Sus Susan Chavez ChavezBranding Branding: Profile Picture
  • 4. Susan Chavez Sus Susan Chavez Chavez BrandingA B Branding: Profile Picture
  • 5. Susan Chavez Sus Susan Chavez Chavez BrandingA B Branding: Profile Picture
  • 6. Susan Chavez Sus Susan Chavez ChavezBranding • Square format • Minimum of 33 x 33px • Less than 700KB • PNG, JPG, or GIF Branding: Profile Picture
  • 7. SusanSusanSusChavezChavezChavez Branding: Header ImageBranding
  • 8. Susan Chavez Sus Susan Chavez ChavezBranding • Landscape • At least 1,200 x 600PX • Recommended 1,252 x 626PX • 5MB max Branding: Header Image
  • 9. SusanSusanSusChavezChavezChavez Branding: BiographyBranding
  • 10. Susan Chavez Sus Susan Chavez ChavezBranding • 160 characters max • Write clearly • Don’t leave blank! Branding: Biography
  • 11. Susan Chavez Sus Susan Chavez ChavezBranding Branding: Profile Details
  • 12. Susan Chavez Sus Susan Chavez ChavezBuilding Community Branding: Profile Details
  • 13. Susan Chavez Sus Susan Chavez ChavezBuilding Community Followers vs. Following
  • 14. Susan Chavez Sus Susan Chavez ChavezBuilding Community Organizing Followers
  • 15. Susan Chavez Sus Susan Chavez ChavezBuilding Community Creating Lists
  • 16. Susan Chavez Sus Susan Chavez ChavezBuilding Community Creating Lists
  • 17. Susan Chavez Sus Susan Chavez ChavezBuilding Community Communicating: Retweets
  • 18. Susan Chavez Sus Susan Chavez ChavezBuilding Community Communicating: Modified Tweets
  • 19. Susan Chavez Sus Susan Chavez ChavezBuilding CommunityCommunicating: Talking to Vs. Talking about
  • 20. Susan Chavez Sus Susan Chavez ChavezBuilding Community Communicating: Hashtags
  • 21. Susan Chavez Sus Susan Chavez ChavezBuilding Community Identifying Strategic Hashtags
  • 22. Susan Chavez Sus Susan Chavez ChavezBuilding Community How to Listen on Twitter
  • 23. Susan Chavez Sus Susan Chavez ChavezBuilding Community How to Listen on Twitter
  • 24. Susan Chavez Sus Susan Chavez ChavezBuilding Community How to Listen on Twitter
  • 25. Susan Chavez Sus Susan Chavez ChavezBuilding Community How to Listen on Twitter
  • 26. Susan Chavez Sus Susan Chavez ChavezBuilding Community Listening: Create Twitter Alerts
  • 27. SusanSusanSusChavezChavezChavez MeasurementBuilding Community
  • 28. Susan Chavez Sus Susan Chavez ChavezBuilding Community Measurement: Dashboard Tools
  • 29. Susan Chavez Sus Susan Chavez ChavezBuilding Community Measurement: Online Tools
  • 30. SusanChavez
  • 31. Susan Chavez Thank You!Facebook.com/SusanChavezPage Twitter.com/Susan_Chavez Pinterest.com/Susan_Chavez