Facebook Best Practices: Junior League Style

Susan Chavez
Susan ChavezMarketing and Communications Consultant
Susan
                           Chavez
Facebook Best Practices:
    Junior League Style
Susan
                                               Chavez
     Today We Will Discuss

•   Best content and frequency of posting to
    yield maximum user engagement

•   How to involve other Leagues and
    community partners to develop content
    and drive traffic to your Page

•   How to use Facebook features
    to understand and cater to your online
    community better
Susan
                              Chavez
Best Types of Content




                    Photos!
Susan
                        Chavez
Best Types of Content
Susan
                                 Chavez
Best Types of Content




  Crowdsource Your Photo Needs
Susan
                                     Chavez
Best Types of Content




Create Content that Elicits Action
Susan
                             Chavez
When to Post




Post when engagement peaks
Susan
                            Chavez
When to Post




       Best Times to Post
Susan
                            Chavez
When to Post




        Best Days to Post
Susan
                                           Chavez
     Building Community




The Junior League, Business & Nonprofits
Susan
                                  Chavez
Building Community




  Use Facebook as Your Fan Page
Susan
                                  Chavez
Building Community




  Use Facebook as Your Fan Page
Susan
                                 Chavez
Building Community




 Use Facebook as Your Fan Page
Susan
                                 Chavez
Building Community




 Use Facebook as Your Fan Page
Susan
                                Chavez
Building Community




      Accessing Your Newsfeed
Susan
                                Chavez
Building Community




      Accessing Your Newsfeed
Susan
                              Chavez
Building Community




         Your Page Newsfeed
Susan
                                           Chavez
      Building Community




View Newsfeed Items According to Time Posted
Susan
                                           Chavez
      Building Community




View Newsfeed Items According to Time Posted
Susan
                                Chavez
Building Community




    Like & Comment on Content
Susan
                                Chavez
Building Community




    Like & Comment on Content
Susan
                                     Chavez
Building Community




 Create Content by Sharing Content
Susan
                                     Chavez
Building Community




 Create Content by Sharing Content
Susan
                               Chavez
Building Community




                     Tagging
Susan
                               Chavez
Building Community




                     Tagging
Susan
                               Chavez
Building Community




                     Tagging
Susan
                              Chavez
Key Facebook Features




                 Scheduling
Susan
                                 Chavez
Key Facebook Features




         Demographic Targeting
Susan
                                 Chavez
Key Facebook Features




            Location Targeting
Susan
                                Chavez
Key Facebook Features




              Targeting Posts
Susan
                               Chavez
Key Facebook Features




              Promoted Posts
Susan
                                 Chavez
Key Facebook Features




           Administrator Tools
Susan
                                 Chavez
Key Facebook Features




           Administrator Tools
Susan
                                       Chavez
Key Facebook Features




  A Look at Your Administrator Tools
Susan
                              Chavez
Key Facebook Features




                   Insights
Susan
                             Chavez
Key Facebook Features




                   Reports
Susan
                                 Chavez
Key Facebook Features




       Evaluating Your Content
Susan
                                 Chavez
Key Facebook Features




       Evaluating Your Content
Susan
                                 Chavez
Key Facebook Features




       Evaluating Your Content
Susan
                                 Chavez
Key Facebook Features




       Evaluating Your Content
Susan
                                 Chavez
Key Facebook Features




       Evaluating Your Content
Susan
                                 Chavez
Key Facebook Features




       Evaluating Your Content
Susan
                               Chavez
     Thank You!




Facebook.com/SusanChavezPage
  Twitter.com/Susan_Chavez
 Pinterest.com/Susan_Chavez
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Facebook Best Practices: Junior League Style

  • 1. Susan Chavez Facebook Best Practices: Junior League Style
  • 2. Susan Chavez Today We Will Discuss • Best content and frequency of posting to yield maximum user engagement • How to involve other Leagues and community partners to develop content and drive traffic to your Page • How to use Facebook features to understand and cater to your online community better
  • 3. Susan Chavez Best Types of Content Photos!
  • 4. Susan Chavez Best Types of Content
  • 5. Susan Chavez Best Types of Content Crowdsource Your Photo Needs
  • 6. Susan Chavez Best Types of Content Create Content that Elicits Action
  • 7. Susan Chavez When to Post Post when engagement peaks
  • 8. Susan Chavez When to Post Best Times to Post
  • 9. Susan Chavez When to Post Best Days to Post
  • 10. Susan Chavez Building Community The Junior League, Business & Nonprofits
  • 11. Susan Chavez Building Community Use Facebook as Your Fan Page
  • 12. Susan Chavez Building Community Use Facebook as Your Fan Page
  • 13. Susan Chavez Building Community Use Facebook as Your Fan Page
  • 14. Susan Chavez Building Community Use Facebook as Your Fan Page
  • 15. Susan Chavez Building Community Accessing Your Newsfeed
  • 16. Susan Chavez Building Community Accessing Your Newsfeed
  • 17. Susan Chavez Building Community Your Page Newsfeed
  • 18. Susan Chavez Building Community View Newsfeed Items According to Time Posted
  • 19. Susan Chavez Building Community View Newsfeed Items According to Time Posted
  • 20. Susan Chavez Building Community Like & Comment on Content
  • 21. Susan Chavez Building Community Like & Comment on Content
  • 22. Susan Chavez Building Community Create Content by Sharing Content
  • 23. Susan Chavez Building Community Create Content by Sharing Content
  • 24. Susan Chavez Building Community Tagging
  • 25. Susan Chavez Building Community Tagging
  • 26. Susan Chavez Building Community Tagging
  • 27. Susan Chavez Key Facebook Features Scheduling
  • 28. Susan Chavez Key Facebook Features Demographic Targeting
  • 29. Susan Chavez Key Facebook Features Location Targeting
  • 30. Susan Chavez Key Facebook Features Targeting Posts
  • 31. Susan Chavez Key Facebook Features Promoted Posts
  • 32. Susan Chavez Key Facebook Features Administrator Tools
  • 33. Susan Chavez Key Facebook Features Administrator Tools
  • 34. Susan Chavez Key Facebook Features A Look at Your Administrator Tools
  • 35. Susan Chavez Key Facebook Features Insights
  • 36. Susan Chavez Key Facebook Features Reports
  • 37. Susan Chavez Key Facebook Features Evaluating Your Content
  • 38. Susan Chavez Key Facebook Features Evaluating Your Content
  • 39. Susan Chavez Key Facebook Features Evaluating Your Content
  • 40. Susan Chavez Key Facebook Features Evaluating Your Content
  • 41. Susan Chavez Key Facebook Features Evaluating Your Content
  • 42. Susan Chavez Key Facebook Features Evaluating Your Content
  • 43. Susan Chavez Thank You! Facebook.com/SusanChavezPage Twitter.com/Susan_Chavez Pinterest.com/Susan_Chavez