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Twitter Best Practices: Junior League Style

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Twitter best practices webinar presentation for The Association of Junior Leagues International, Inc.

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Twitter Best Practices: Junior League Style

  1. 1. Susan Chavez Susan Chavez Twitter Best Practices: Junior League Style Presenter: Susan Chavez, AJLI Consultant
  2. 2. Susan Chavez Sus Susan Chavez Chavez Today We Will Discuss • Why branding matters and how to use your brand to attract followers • How to communicate effectively and listen on Twitter to build online community • What tools to use to measure your impact on Twitter so you can improve your social media efforts
  3. 3. Susan Chavez Sus Susan Chavez Chavez Branding Branding: Profile Picture
  4. 4. Susan Chavez Sus Susan Chavez Chavez Branding A B Branding: Profile Picture
  5. 5. Susan Chavez Sus Susan Chavez Chavez Branding A B Branding: Profile Picture
  6. 6. Susan Chavez Sus Susan Chavez Chavez Branding • Square format • Minimum of 33 x 33px • Less than 700KB • PNG, JPG, or GIF Branding: Profile Picture
  7. 7. Susan Susan Sus Chavez Chavez Chavez Branding: Header Image Branding
  8. 8. Susan Chavez Sus Susan Chavez Chavez Branding • Landscape • At least 1,200 x 600PX • Recommended 1,252 x 626PX • 5MB max Branding: Header Image
  9. 9. Susan Susan Sus Chavez Chavez Chavez Branding: Biography Branding
  10. 10. Susan Chavez Sus Susan Chavez Chavez Branding • 160 characters max • Write clearly • Don’t leave blank! Branding: Biography
  11. 11. Susan Chavez Sus Susan Chavez Chavez Branding Branding: Profile Details
  12. 12. Susan Chavez Sus Susan Chavez Chavez Building Community Branding: Profile Details
  13. 13. Susan Chavez Sus Susan Chavez Chavez Building Community Followers vs. Following
  14. 14. Susan Chavez Sus Susan Chavez Chavez Building Community Organizing Followers
  15. 15. Susan Chavez Sus Susan Chavez Chavez Building Community Creating Lists
  16. 16. Susan Chavez Sus Susan Chavez Chavez Building Community Creating Lists
  17. 17. Susan Chavez Sus Susan Chavez Chavez Building Community Communicating: Retweets
  18. 18. Susan Chavez Sus Susan Chavez Chavez Building Community Communicating: Modified Tweets
  19. 19. Susan Chavez Sus Susan Chavez Chavez Building Community Communicating: Talking to Vs. Talking about
  20. 20. Susan Chavez Sus Susan Chavez Chavez Building Community Communicating: Hashtags
  21. 21. Susan Chavez Sus Susan Chavez Chavez Building Community Identifying Strategic Hashtags
  22. 22. Susan Chavez Sus Susan Chavez Chavez Building Community How to Listen on Twitter
  23. 23. Susan Chavez Sus Susan Chavez Chavez Building Community How to Listen on Twitter
  24. 24. Susan Chavez Sus Susan Chavez Chavez Building Community How to Listen on Twitter
  25. 25. Susan Chavez Sus Susan Chavez Chavez Building Community How to Listen on Twitter
  26. 26. Susan Chavez Sus Susan Chavez Chavez Building Community Listening: Create Twitter Alerts
  27. 27. Susan Susan Sus Chavez Chavez Chavez Measurement Building Community
  28. 28. Susan Chavez Sus Susan Chavez Chavez Building Community Measurement: Dashboard Tools
  29. 29. Susan Chavez Sus Susan Chavez Chavez Building Community Measurement: Online Tools
  30. 30. Susan Chavez
  31. 31. Susan Chavez Thank You! Facebook.com/SusanChavezPage Twitter.com/Susan_Chavez Pinterest.com/Susan_Chavez

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