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Twitter Best Practices: Junior League Style

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Twitter best practices webinar presentation for The Association of Junior Leagues International, Inc.

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Twitter Best Practices: Junior League Style

  1. 1. Susan Chavez Susan ChavezTwitter Best Practices: Junior League Style Presenter: Susan Chavez, AJLI Consultant
  2. 2. Susan Chavez Sus Susan Chavez Chavez Today We Will Discuss• Why branding matters and how to use your brand to attract followers• How to communicate effectively and listen on Twitter to build online community• What tools to use to measure your impact on Twitter so you can improve your social media efforts
  3. 3. Susan Chavez Sus Susan Chavez ChavezBranding Branding: Profile Picture
  4. 4. Susan Chavez Sus Susan Chavez Chavez BrandingA B Branding: Profile Picture
  5. 5. Susan Chavez Sus Susan Chavez Chavez BrandingA B Branding: Profile Picture
  6. 6. Susan Chavez Sus Susan Chavez ChavezBranding • Square format • Minimum of 33 x 33px • Less than 700KB • PNG, JPG, or GIF Branding: Profile Picture
  7. 7. SusanSusanSusChavezChavezChavez Branding: Header ImageBranding
  8. 8. Susan Chavez Sus Susan Chavez ChavezBranding • Landscape • At least 1,200 x 600PX • Recommended 1,252 x 626PX • 5MB max Branding: Header Image
  9. 9. SusanSusanSusChavezChavezChavez Branding: BiographyBranding
  10. 10. Susan Chavez Sus Susan Chavez ChavezBranding • 160 characters max • Write clearly • Don’t leave blank! Branding: Biography
  11. 11. Susan Chavez Sus Susan Chavez ChavezBranding Branding: Profile Details
  12. 12. Susan Chavez Sus Susan Chavez ChavezBuilding Community Branding: Profile Details
  13. 13. Susan Chavez Sus Susan Chavez ChavezBuilding Community Followers vs. Following
  14. 14. Susan Chavez Sus Susan Chavez ChavezBuilding Community Organizing Followers
  15. 15. Susan Chavez Sus Susan Chavez ChavezBuilding Community Creating Lists
  16. 16. Susan Chavez Sus Susan Chavez ChavezBuilding Community Creating Lists
  17. 17. Susan Chavez Sus Susan Chavez ChavezBuilding Community Communicating: Retweets
  18. 18. Susan Chavez Sus Susan Chavez ChavezBuilding Community Communicating: Modified Tweets
  19. 19. Susan Chavez Sus Susan Chavez ChavezBuilding CommunityCommunicating: Talking to Vs. Talking about
  20. 20. Susan Chavez Sus Susan Chavez ChavezBuilding Community Communicating: Hashtags
  21. 21. Susan Chavez Sus Susan Chavez ChavezBuilding Community Identifying Strategic Hashtags
  22. 22. Susan Chavez Sus Susan Chavez ChavezBuilding Community How to Listen on Twitter
  23. 23. Susan Chavez Sus Susan Chavez ChavezBuilding Community How to Listen on Twitter
  24. 24. Susan Chavez Sus Susan Chavez ChavezBuilding Community How to Listen on Twitter
  25. 25. Susan Chavez Sus Susan Chavez ChavezBuilding Community How to Listen on Twitter
  26. 26. Susan Chavez Sus Susan Chavez ChavezBuilding Community Listening: Create Twitter Alerts
  27. 27. SusanSusanSusChavezChavezChavez MeasurementBuilding Community
  28. 28. Susan Chavez Sus Susan Chavez ChavezBuilding Community Measurement: Dashboard Tools
  29. 29. Susan Chavez Sus Susan Chavez ChavezBuilding Community Measurement: Online Tools
  30. 30. SusanChavez
  31. 31. Susan Chavez Thank You!Facebook.com/SusanChavezPage Twitter.com/Susan_Chavez Pinterest.com/Susan_Chavez

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