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Similar to BrightonSEO - Surena Chande - Making Headlines: Pitching Tips & Debunking Myths From A Former Journalist
Similar to BrightonSEO - Surena Chande - Making Headlines: Pitching Tips & Debunking Myths From A Former Journalist (20)
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BrightonSEO - Surena Chande - Making Headlines: Pitching Tips & Debunking Myths From A Former Journalist
- 1. Making headlines: Pitching tips and debunking myths from a former journalist Surena Chande | Freelance Copywriter @SurenaChande
- 3. @SurenaChande 1. Creating headline-worthy stories 2. Pitching tips: the ultimate dos & don’ts 3. Debunking common PR myths
- 5. @SurenaChande Your client comes second
- 6. @SurenaChande Top tip: Think like a journalist
- 7. @SurenaChande When conceiving campaign ideas, the most crucial thing to think about is… views!
- 8. @SurenaChande How do we get these?
- 10. @SurenaChande
- 11. @SurenaChande Top tip: Provide journalists with stories they couldn’t create themselves
- 12. @SurenaChande Add value to Google Trends data campaigns
- 13. @SurenaChande This could be: - Surveys - Multiple data sources - Illustrations
- 14. @SurenaChande Top tip: Preparation is key
- 15. @SurenaChande
- 16. @SurenaChande
- 17. @SurenaChande Pitching tips: the ultimate dos & don’ts
- 19. @SurenaChande
- 21. @SurenaChande Spelling should be spot-on
- 22. @SurenaChande Don’t undo all of your hard work with careless mistakes!
- 23. @SurenaChande Nail your subject lines
- 24. @SurenaChande Those 10-12 words yield a lot of power
- 25. @SurenaChande Put simply, a subject line can make or break an entire campaign
- 26. @SurenaChande
- 27. @SurenaChande
- 28. @SurenaChande
- 29. @SurenaChande Top tip: Clickbait is for readers not journalists
- 30. @SurenaChande Strong stories don’t need tricks
- 32. @SurenaChande Spice up your statistics
- 33. @SurenaChande Rather than ‘43% of pet owners do X’ Try ‘Almost half of pet owners do X’
- 34. @SurenaChande Front-load your keywords i.e. the subject or location
- 35. @SurenaChande
- 36. @SurenaChande Signpost the type of content they’re getting such as: (Expert), (Data) or (Illustrations)
- 39. @SurenaChande Pitch essentials: - No fluff - Data/key findings - The ‘why’ - Angles - Imagery - Campaign link
- 40. @SurenaChande To-the-point intro The ‘why’ and ‘how’ Additional content Where to link
- 41. @SurenaChande The rest of the pitch?
- 42. @SurenaChande Include the data tables, along with a line of summary
- 43. @SurenaChande Top tip: Expert quotes increase chances of success
- 45. @SurenaChande Debunking common PR myths
- 46. @SurenaChande “Monday mornings are the best time to pitch”
- 48. @SurenaChande “Place visual assets within the email”
- 49. @SurenaChande “You can ask journalists for feedback on solid campaign ideas”
- 50. @SurenaChande “You can’t pitch the same client that the internal PR team are pitching to journalist”
- 51. @SurenaChande “You can’t pitch the same journalist twice in one week”
- 52. @SurenaChande “Several follow-ups within a few weeks are acceptable”
- 53. @SurenaChande “You can follow-up the next day”
- 54. @SurenaChande “The majority of stories on news lists are PR- fed”
- 55. @SurenaChande “Pitches should be the equivalent of two sides of A4”
- 56. @SurenaChande “Journalists simply delete emails from days when they aren’t working”
- 57. @SurenaChande Thank you and for any further questions get in touch @SurenaChande