Do you use LinkedIn to generate business leads?
Although activities and functions may differ between different businesses and sectors, there are best practice guidelines that can help you on your way. It should provide a framework that you can incorporate into your current social media activities and get you thinking about how best you want to undertake the various processes.
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How To Use LinkedIn To Generate Business Leads
Do you use LinkedIn to generate business leads?
Although activities and functions may differ between different businesses and sectors, there are best practice
guidelines that can help you on your way. It should provide a framework that you can incorporate into your current
social media activities and get you thinking about how best you want to undertake the various processes.
Get Found
Take time to get your profile right, which can be a lot harder than you think. You should prepare and optimise your
profile with your potential customers in mind.
A step further is to actively participate across your network. This increases your exposure; posting in
groups/answers section and updating your company page will ultimately put your content and business profile in
front of more relevant people that may have an interest in your business.
Go Find Them
After you have finished creating and optimising your LinkedIn profiles, you should start proactively searching for
your potential clients.
LinkedIn has an extremely useful advanced search engine that allows you to find the exact people you will be
looking for. Upgrading your LinkedIn account also means you can send InMails straight to targeted leads, instead
of sending a connection request and waiting to hear back.
If you want to invest money in further exposure, the LinkedIn advertising platform can be used to target and reach
a wider audience.
You should always be trying to leverage your other networks, from other social media platforms to mailing lists, so