2. Personal pursuits going
GOING
UP
Gym
5.4%
Jogging
4.2%
Cycling
2.2%
Walking
2.6%
#GROWsport …Using web &
social media marketing
http://goo.gl/y5RRu
[Roy Morgan Online Report]
3. Club sport going
GOING
DOWN
Played
Sport
8%
!!
Went to
watch
sport
3.1%
#GROWsport …Using web &
social media marketing
4. We’ve got a problem!
GOING
DOWN
Golf
3.3%
Tennis
3.1%
Cricket
1%
Football
0.3 –
0.7%
#GROWsport …Using web &
social media marketing
5. Meanwhile the web & social media…
BOOM
facebook didn’t exist 10
years ago - it now has
more users (one billion+)
that the internet had 10
years ago!
#GROWsport …Using web &
social media marketing
6. Wanted: Sport Club marketers
Essential
• Understands the players / supporters
• Knows why your sport / club is the best
• Has a habit of telling a good story
Desirable
• Experience promoting self & others via:
–
–
–
–
Web / Blog
Facebook
Twitter, and maybe …
LinkedIn, G+, YouTube &Instagram too!
#GROWsport …Using web &
social media marketing
7. Two functions of marketing…
Customer
Acquisition
Customer
Retention
#GROWsport …Using web &
social media marketing
9. Relationships & FANS….
Business-to-Customer (B2C)
= Club2Fan (C2F)
FAN*
Player, Volunt
eer, Supporter
plus
Business-to-Business (B2B)
= Club2Sponsor (C2S)
*Note:
Social Media also
enables Fans and
Sponsors to share
with one another and
the Club.
CLUB
League, Assoc
iation and so
on
#GROWsport …Using web &
social media marketing
SPONSOR
Business, Part
ner, Stakehold
er …
10. Where are you?
YOUR WEBSITE IS
YOUR BUSINESS.
IF YOU CAN’T BE
FOUND, YOU DON’T
EXIST.
#GROWsport …Using web &
social media marketing
11. Does your web attract?
#GROWsport …Using web &
social media marketing
*vicbeach.com.au
shameless plug!
14. But wait there’s more
(and they fit in your pocket!)
#GROWsport …Using web &
social media marketing
15. Thank you … let’s connect!
West2East ReCreation
“more connections, better relationships”
west2eastrecreation.com.au
e. steve@west2eastrecreation.com.au
m. 0418 362 181
l.linkedin.com/in/stevehubba
f. facebook.com/West2EastRecreation
t. twitter.com/stevehubba
The Marketing Network
“Power to Connect”
themarketingnetwork.com.au
influenceyournetwork.com.au
e. steve.hubbard@themarketingnetwork.com.au
#GROWsport …Using web &
social media marketing
Editor's Notes
Particularly across governments we promote all sorts of health campaigns…
Unfortunately though, we don’t do the same for sport – or at least not effectively. Scary stuff – where do you see us being in 2025?!
No one should be sitting back thinking, this doesn’t apply to my sport or business, we can always do things better, or someone else will do it instead of you.
With the internet or online and social media, the biggest of which is facebook. Don’t be shy, but hands up anyone who’s not on facebook?
I believe online & social media is about telling your story and in our industry, your sport story, so in 30 seconds let me tell you mine…Les Twentyman and crime 1 in 20 only played sportAsk that attendees share there sport story for 30 seconds with someone they don’t know – bring whistle for time
Whilst Dennis Lillee would have been a Twenty20 star, consider how far we’ve come since Sheffield Shield
Need to have a good “business” website, need to be easily searchable, need to drive traffic to our business using social media
This is why its an unbelievably good time to be a marketer and to grow your sport or enterprise! Up until 5 short years ago, we predominantly only had B2B and B2C, but now! Everyone can speak publicly to and about anyone!
If you aren’t on Google, the world no longer knows you exist – I’m in the process of finalising my website so I’d appreciate any feedback or comments from the class.
Monash sport has a range of clubs, like but not including Vic Beach that I’m involved in and this is where the biz needs to take place i.e. dates, times, results, how to join, pay etc
In sport at the participation level, facebook is great for establishing groups and engaging within your community. For business, facebook is a non threatening way of letting interested people know what you do and follow you if they see value. Because 80% of your fans/customers are likely to be on facebook this is a great way to share.
Less than 20% of your fans and customers are likely to be on twitter BUT, business are increasingly likely to be there, so “shout out” for your sponsors, stakeholders and suppliers sake
If I was only to show one slide, this would probably be it – myiPhone and my laptop are my business and I’ve learnt how to best use them for my purposes.
![Personal pursuits going
GOING
UP
Gym
5.4%
Jogging
4.2%
Cycling
2.2%
Walking
2.6%
#GROWsport …Using web &
social media marketing
http://goo.gl/y5RRu
[Roy Morgan Online Report]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)